On March 2nd, Ray Poynter gave his presentation, "The Case for NewMR," at Revelation's Great Research Thinking Webinar Series.
To find out more information about Revelation and Revelation's Webinars, please visit http://revelationglobal.com/
15. NewMR Taking the world as it is Return to theory Alternative quantitative models
16. NewMR Taking the world as it is Return to theory Alternative quantitative models More qualitative/ethnographic
17. NewMR Taking the world as it is Return to theory Alternative quantitative models More qualitative/ethnographic Communities, web scraping, blogging, prediction markets, and discourse analysis
19. So, Why Does Market ResearchUsually Work? Homogeneity vs heterogeneity
20. So, Why Does Market ResearchUsually Work? Homogeneity vs heterogeneity Modelling
21. So, Why Does Market ResearchUsually Work? Homogeneity vs heterogeneity Modelling The Art of market researchers
22. So, Why Does Market ResearchUsually Work? Homogeneity vs heterogeneity Modelling The Art of market researchers Measuring relative change not absolutes
23. So, Why Does Market ResearchUsually Work? Homogeneity vs heterogeneity Modelling The Art of market researchers Measuring relative change not absolutes Wisdom of Crowds and mirror neurons
28. Stan SthanunathanVP, marketing strategy and insights, Coca-Cola “The most important thing is that in all the work we do, we’re basically going after the tip of the iceberg. ……..It’s about understanding the human condition. We’re too focused on understanding consumption behaviour and shopping behaviour. We need to understand the human condition, which you’ll only know by observing, listening, synthesising and deducing.”
58. Why Communities Growing? Because they are VERY fashionable They fit the ‘Listening’ meme Brands are looking for something new
59. Why Communities Growing? Because they are VERY fashionable They fit the ‘Listening’ meme Brands are looking for something new Traditional qual too slow, too expensive
60. Why Communities Growing? Because they are VERY fashionable They fit the ‘Listening’ meme Brands are looking for something new Traditional qual too slow, too expensive Quant too expensive, too thin, too boring
61. Why Communities Growing? Because they are VERY fashionable They fit the ‘Listening’ meme Brands are looking for something new Traditional qual too slow, too expensive Quant too expensive, too thin, too boring MROCs are already bigger than online qual research (e.g. OLFGs, BBFGs, and IDIs)
62. Why Communities Growing? Because they are VERY fashionable They fit the ‘Listening’ meme Brands are looking for something new Traditional qual too slow, too expensive Quant too expensive, too thin, too boring MROCs are already bigger than online qual research (e.g. OLFGs, BBFGs, and IDIs) But, if something came along with better ROI or more sexy, it would take over
65. 2010 Projection Demand Strong growth in client demand for communities Supply Growth in number of software solutions More agencies desperate to sell projects
66. 2010 Projection Demand Strong growth in client demand for communities Supply Growth in number of software solutions More agencies desperate to sell projects Net Supply exceeds demand
79. A few thoughts Online quant is busted! Online qual is tiny
80. A few thoughts Online quant is busted! Online qual is tiny Most social media research is qual
81. A few thoughts Online quant is busted! Online qual is tiny Most social media research is qual (Some) quants don’t understand qual
82. A few thoughts Online quant is busted! Online qual is tiny Most social media research is qual (Some) quants don’t understand qual Brush up your ethnography
83. A few thoughts Online quant is busted! Online qual is tiny Most social media research is qual (Some) quants don’t understand qual Brush up your ethnography Get connected
I estimate about 4% of qualitative is online qualitative
I estimate about 4% of qualitative is online qualitative
Claude Levi Strauss 28 November 1908 – 30 October 2009The father of modern anthropologyCentral to the creation of the structualist school of thoughtStructualism ‘The search for the underlying patterns of thought in all forms of human activity.’
After a couple of years Telstra’s community endeavour NowWeAreTalking was pulled with zero notice, in September 2009.They are now launching a panel of 18,000 people, with very limited community engagement, powered by Vision Critical.A brand that is disliked struggles with social media.
After a couple of years Telstra’s community endeavour NowWeAreTalking was pulled with zero notice, in September 2009.They are now launching a panel of 18,000 people, with very limited community engagement, powered by Vision Critical.A brand that is disliked struggles with social media.
Wordle is not an analysis tool, it is a presentation tool. Although it can be used to suggest analyses.