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@antreprenorii viitorului
brand genetics
dochita@inoveo.ro
#inoveo
5 octombrie 2018
Rezultate
RezultateClienti
loiali
Angajati
loiali
RezultateClienti
loiali
Angajati
loiali
Intelegerea
brandului
RezultateClienti
loiali
Angajati
loiali
Intelegerea
brandului
RezultateClienti
loiali
Relatia dintre oameni si brandul pentru care lucreaza.
Work
environment


Online brand
centre
Brand books
Brand labs
Power
applications
Train the
trainer
sessions
FutureBox
Brand
Championship
network
INOVEO
Branding menu

Internal launch
events
NeuroBranding
Touchpoints
Customer
Journey
Workshops
Brand DNA
Definitia
diferentiatorului
Branding
Semnalele
transmise
Definitia
diferentiatorului
Branding
Relatie cu
clientul
Semnalele
transmise
Branding
Definitia
diferentiatorului
Semnalele
transmise
Relatie cu
clientul
Motivul de
cumparare
Branding
Brand
Clienti Competitori
Brand
Clienti Competitori
diferentiere
relevanta
P2P B2B
B2C
CREATIVITY IS
INTELLIGENCE
HAVING
FUN
BRANDING IS
INTELLIGENCE
HAVING
FUN
15
24
64
49
37
14
personal
competencies
technical
competencies
want
can
energy
clarity
People who
knows your brand
knows what to do &
love doing it
18
?the only branding
agency in Romania
working with global
know-how used in
rebranding Barclays,
Citi, Salamander,
BP, Milka, Jakobs
200branding projects
12 20online projects
1 team of flexible
professional
enthusiasts1
Who we are
years experience
in branding
Multi-industries
Multi-competences
years experience
in marketing
We offer Research & 

analytics
Strategy &
positioning
Brand architecture
Innovation Identity & design Naming & verbal
branding
Environments &
experience
Digital & social
media
Engagement &
activation
YOUR
BRAND
© 2010 Landor Associates
“BRANDS
ARE CREATED
IN THE MIND,
PRODUCTS
IN THE
FACTORY”
WALTER LANDOR 1913-1995
BRANDURILE
SUNT ATAT DE
FERICITE PE
CAT ISI
PROPUN SA
FIE
va rog sa le multumiti
printr-un selfie
colegilor mei
de la birou.
dochita@inoveo.ro
0740 111 771
#inoveo
YOUR BRAND WANTS
TO BE. MORE APPEALING.
DESIRED. LOVABLE.
VENDABLE.

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Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo