ƵileleBiz 2010: Mercadia Holland / Dan ionescu

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Sumar
In loc de introducere
Ce ne-a inspirat
Azi - Comertul de proximitate vs. comertul modern
Concept MIC.RO
Ce dorim sa inspiram
MIC.RO in cifre

In loc de introducere
http://www.youtube.com/watch?v=Y3x5KG4gInY
Min 2.35 – 4.07

4
“Bucurestiul era un oras cu iz
occidental, dar si oriental, era
o imbinare intre est si vest”
“Viata era tumultoasa, piete
bogate, restaurante, hanuri tipice
romanesti, teatre...”
“…in jur de ora pranzului, multi – mai ales domni – se
inghesuiau la bacania a lui Dragomir Niculescu, unde
puteau servi pe loc vestitele pateuri cu ciuperci si berea
Loewenbrau”
Ce ne-a inspirat – Romania Interbelica

comertul de proximitate comertul modern
Circa 50% din cumparaturile romanilor se fac la
buticurile de cartier
Forma de comert dezvoltata in ultimii 10 ani
Dezavantaje:
Sortimentatie saracacioasa
Calitate indoielnica a produselor
Preturi mari
Avantaje:
Aproape de casa
Rutina
Cumparaturi pe caiet
Dezavantaje:
Distanta fata de casa
Timp de cumparare ridicat
Impersonal
Avantaje:
Sortimentatie variata
Atmosfera placuta si curata
Preturi competitive

Concept MIC.RO
MIC.RO este bacania moderna, abordand:
dimensiunea traditionala
- relatie apropiata a bacanului cu clientii
- magazin de proximitate
- raspunde unor nevoi urgente
dimensiunea moderna
- calitatea serviciilor si
- varietatea produselor
- identitate vizuala

Concept MIC.RO
MIC.RO este alternativa zilnica la cumparaturile
efectuate la finalul saptamanii si ofera:
Economie de timp
Posibilitatea de a cumpara exact cat ai nevoie
Calitate ridicata a produselor si serviciilor
Aparteneta la comunitatea de pe strada ta

MIC.RO mobil
reinvierea traditiei de comert
ambulant sub o forma moderna
amplasat in drumul spre casa, in
parcuri sau la diferite evenimente
importante
gama optima de produse pentru
consum individual, stradal sau la locul
de munca

9
Lansare Mic.ro mobil
Piata Revolutiei – Nov’10
Ce dorim sa inspiram:
Mic.ro mobil “bacania umblatoare”
insufleteste orasul – animatie, caldura, prospetime, muzica, dans etc.

MIC.RO in cifre
23 Aprilie 2010 - PRIMELE 10 MAGAZINE MIC.RO
21 Octombrie 2010 - PRIMELE 8 MIC.RO MOBILE
12 Noiembrie 2010 - PRIMUL MIC.RO IN PLOIESTI
AZI
- 145 MIC.RO FIXE
- 12 MIC.RO MOBILE

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ƵileleBiz 2010: Mercadia Holland / Dan ionescu

1. Data: 16 noiembrie 2010

2. Sumar In loc de introducere Ce ne-a inspirat Azi - Comertul de proximitate vs. comertul modern Concept MIC.RO Ce dorim sa inspiram MIC.RO in cifre

3. In loc de introducere http://www.youtube.com/watch?v=Y3x5KG4gInY Min 2.35 – 4.07

4. 4 “Bucurestiul era un oras cu iz occidental, dar si oriental, era o imbinare intre est si vest” “Viata era tumultoasa, piete bogate, restaurante, hanuri tipice romanesti, teatre...” “…in jur de ora pranzului, multi – mai ales domni – se inghesuiau la bacania a lui Dragomir Niculescu, unde puteau servi pe loc vestitele pateuri cu ciuperci si berea Loewenbrau” Ce ne-a inspirat – Romania Interbelica

5. comertul de proximitate comertul modern Circa 50% din cumparaturile romanilor se fac la buticurile de cartier Forma de comert dezvoltata in ultimii 10 ani Dezavantaje: Sortimentatie saracacioasa Calitate indoielnica a produselor Preturi mari Avantaje: Aproape de casa Rutina Cumparaturi pe caiet Dezavantaje: Distanta fata de casa Timp de cumparare ridicat Impersonal Avantaje: Sortimentatie variata Atmosfera placuta si curata Preturi competitive

6. Concept MIC.RO MIC.RO este bacania moderna, abordand: dimensiunea traditionala - relatie apropiata a bacanului cu clientii - magazin de proximitate - raspunde unor nevoi urgente dimensiunea moderna - calitatea serviciilor si - varietatea produselor - identitate vizuala

7. Concept MIC.RO MIC.RO este alternativa zilnica la cumparaturile efectuate la finalul saptamanii si ofera: Economie de timp Posibilitatea de a cumpara exact cat ai nevoie Calitate ridicata a produselor si serviciilor Aparteneta la comunitatea de pe strada ta

8. MIC.RO mobil reinvierea traditiei de comert ambulant sub o forma moderna amplasat in drumul spre casa, in parcuri sau la diferite evenimente importante gama optima de produse pentru consum individual, stradal sau la locul de munca

9. 9 Lansare Mic.ro mobil Piata Revolutiei – Nov’10 Ce dorim sa inspiram: Mic.ro mobil “bacania umblatoare” insufleteste orasul – animatie, caldura, prospetime, muzica, dans etc.

10. MIC.RO in cifre 23 Aprilie 2010 - PRIMELE 10 MAGAZINE MIC.RO 21 Octombrie 2010 - PRIMELE 8 MIC.RO MOBILE 12 Noiembrie 2010 - PRIMUL MIC.RO IN PLOIESTI AZI - 145 MIC.RO FIXE - 12 MIC.RO MOBILE

Notas del editor

Min 2.35 – 4.07

ƵileleBiz 2010: Mercadia Holland / Dan ionescu

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ƵileleBiz 2010: Mercadia Holland / Dan ionescu

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