1. SOCIAL
MEDIA
TRENDS 2014

2. INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer
Vodafone, BCR, Procter & Gamble, Petrom,
Ursus, Mindshare, UK Embassy, The Group,
European Commission, DC Communication, GMP
PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper
Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO,
Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet,
Zorile Store

3. SOCIAL MEDIA IN
ROMANIA

4. SOCIAL MEDIA / STATISTICS

5. TOP SOCIAL BRANDS / BIG 4,5

6. WHAT DOES
“SOCIAL MEDIA”
MEAN TODAY?

7. • Data Processing
• Social Media
Engineering
• Creativity

8. “IN-HOUSE”
ACTIVATION

9. IN-HOUSE ACTIVATION / HOLLISTER

10. IN-HOUSE ACTIVATION / LIPTON

11. BEARDVERTISING

12. BEARDVERTISING/ HEINEKEN

13. BEARDVERTISING/ CORNETT IMS

14. BRAND
REPORTERS

15. BRAND REPORTERS / RAIFFEISEN

16. BRAND REPORTERS / MERCEDES

17. EXCLUSIVE ACCESS

18. EXCLUSIVE ACCESS / LG

19. EXCLUSIVE ACCESS / TWIZY

20. REAL TIME
MARKETING

21. REAL-TIME / MANAFU – LIDL – AMWAY -
MURFATLAR

22. REAL-TIME / MOISESCU - GILLETTE

23. REAL-TIME / MURESAN - LIDL

24. NEWSJACKING

25. NEWSJACKING / SUAREZ

26. NEWSJACKING / STELLA ARTOIS

27. HIGH IMPACT
IMAGES

28. HIGH IMPACT IMAGES / ABSOLUTELY
FABULOUS - ALTEX

29. HIGH IMPACT IMAGES / ANA MORODAN –
HAAGEN DAZS

30. OFFLINE EVENTS

31. OFFLINE EVENTS / PERONI

32. OFFLINE EVENTS / PROMENADA

33. PAY WITH SOCIAL

34. PAY WITH SOCIAL / WESTIN

35. PAY WITH SOCIAL / THE PICTURE
HOUSE

36. TWITTER CAMPAIGN

37. “RESPONSIVE”
ADVERTISING

38. INSTAGRAM VIDEO
CONTENT

39. VINE CONTENT

40. NO TABOOS
ADVERTISING

41. SELFIE CAMPAIGNS

42. SELF ESTEEM ADS

43. INSTAGRAM
CONTESTS

44. NATIVE ADVERTISING

45. PLACEBO EFFECT
ADV

46. Multumesc!