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Social Media Summit Bucuresti 2018 - Robert Katai (Bannersnack)

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Social Media Summit Bucuresti 2018 - Robert Katai (Bannersnack)

  1. 1. BEST BRANDS ON INSTAGRAM DON’T ACT LIKE BRANDS
  2. 2. ROBERT KATAI Bannersnack Instagramology Podcastu’ lui Katai @katairobi www.robertkatai.com
  3. 3. What is today
  4. 4. Social Network Advertising Platform Broadcast App Customer Service Portfolio Website ?
  5. 5. Feed Stories LiveDM Promote Collaborate Create Manage Insights Edit
  6. 6. World Wide 800+ million / users / month 500+ million / users / day 300+ million / accounts / use Stories 80% / accounts follow a business
  7. 7. IAN FEB M AR APR M AI IUN IUL AUG SEPT O C T N O V D EC 480.000 500.000 520.000 540.000 560.000 580.000 Useri Instagram Romania 2017
  8. 8. România IANUARIE 2017 total useri: 494,071 useri activi: 231,405 imagini : 1,474,828 video : 84,774 total useri: 698,836 useri activi: 359,806 imagini : 1,617,969 video : 106,955 IANUARIE 2018
  9. 9. Publish Publish Comment Reply DM Stories Live Like Hashtag Search Share Highlights Promote Tag
  10. 10. Cât timp lucrezi pe Instagram în fiecare zi?
  11. 11. TIMP investit REZULTATE primite vs
  12. 12. Hacks & Examples
  13. 13. STORIES
  14. 14. STORIES @lelograms
  15. 15. @lelograms STORIES
  16. 16. @mihlovin @tammyjoana BRAND AMBASADORS
  17. 17. STORIES POLLS @dunk
  18. 18. FEED @iulia.m
  19. 19. FEED @nusr_et
  20. 20. COLLABORATE @nusr_et
  21. 21. COLLABORATE @graphicillustrator @qpstudio_
  22. 22. PRESS/ HOLD / SCREENSHOT
  23. 23. www.bannersnack.com TOOLS
  24. 24. DIRECT MESSAGE
  25. 25. @timlampe
  26. 26. Engagement = People You Care About What signals indicate interest? 1. People whose CONTENT YOU LIKE 2. People you DM 3. People you SEARCH for 4. People you KNOW IN REAL LIFE
  27. 27. COMMENT
  28. 28. TEXT
  29. 29. HIGHLIGHTS
  30. 30. BEST BRANDS ON INSTAGRAM DON’T ACT LIKE BRANDS
  31. 31. @katairobi www.robertkatai.com

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