They like me, they really like me! Over the past 10 years, “like” is a term that marketers have been paying attention to, but are your social media followers liking what you’re sharing? Through this webinar, Stephanie will cover the top five networks for the hospitality industry and best practices to engage your fan base.
Capstone slidedeck for my capstone final edition.pdf
Top 5 Social Media Networks. 5 Best Practices.
1. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Top 5 Social Media
Networks. 5 Best
Practices.
Stephanie Johnson
Social Media Specialist
www.rezstream.com
2. | About RezStream www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Established in 2005
• Located in Denver, Colorado
• 21 Employees
WHO WE ARE
• Software and Internet Services
• Independent properties only
• 100 Rooms or less
WHAT WE DO
• Founders of RezStream set the tone
• Hire passionate professionals
• Education
WHY WE DO IT
3. |About Me
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Raised in Minnesota and moved to
Colorado in 2010
• UW-La Crosse graduate:
Communications and Creative Writing
• Slight obsession with Dalmatians
• I love learning and practicing new
languages, as a kid I could read and
write in hieroglyphics
• I can make a stuffed pizza in under two
minutes after working at a Papa
Murphy’s in high school and college
• I’ve worked in social media marketing
for four years
4. TABLE OF
CONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
01
Introduction:
What’s the
value?
02
Eyes on
the prize
03
History &
fast facts
04
5 best
hospitality
networks
05
The future
06
Conclusion
5. 01 | Introduction
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
What’s the value?
• Social media is the #1 activity on the web
• Instant communication
• Two-way conversation
• Establishes credibility
• Creates influence
• Real-time news and reviews
• Simply put: It’s expected
6. 03 | Eyes on the prize www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Setting goals
Don’t post just to post
What do you want to accomplish?
Brand recognition
Re-engagement with followers
Gaining new followers
Driving website traffic
How much time can you devote to this?
How much content do you own?
7. 03 | History & Fast Facts www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
A little history lesson
• 2003 – Myspace
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – Pinterest
• 2011 – Google+
8. Fast Facts
• Facebook
– 47% of Americans say Facebook is their #1 influencer of purchases
– 1 billion active users
– 189 million users are “mobile only”
• Google+
– 400 million active users
– +1 button used 5 million times per day
• YouTube
– Google purchased YouTube for $1.65 billion in 2006
– According to Nielsen, YouTube reaches more U.S. adults ages 18-34 than any cable network
• Twitter
– 560 million active users
– 500 million tweets per day
• Pinterest
– 70 million active users
– 500,000 business accounts
– 80% of pins are repins
03 | History & Fast Facts www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
9. Time out
Time out!
Poll Question #1
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
10. 04 | Social Networks www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Determine where your audience is
Keep your goals in mind
Define your voice and what messages you want to share
Be realistic about your time commitment
Overall, Facebook and Google+ still reign supreme
What networks should I be on?
11. Overall Best Practices
• Establish your voice
• Provide consistent and quality
content
• Engage
• See what’s #trending
• Content calendars can be your
best friend
• Customize messages for each
network and use the right lingo
Credit: Walt Disney Pictures
www.rezstream.com04 | Social Networks
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
12. 04 | Social Networks: Facebook
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Facebook
Important terms to know:
Post: A public message, photo, video or link that you’re sharing with your audience
Newsfeed: The homepage for each individual user. The newsfeed algorithm determines how
often your posts are included in the home stream
Insights: Facebook’s own analytics for your page including likes, reach, audience
demographics, post specific information, and engagement rates
Reach: How many people saw your post
Engagement: How many people interacted with your post, either liking, commenting or
sharing a specific post
Boost: Boosting a post means turning that post into a paid advertisement
13. 04 | Social Networks: Facebook
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
14. Facebook Best Practices
Post a variety of
content
Keep messages short
and concise
Use photos and video
Post when your fans are
online
Use hashtags
sparingly
www.rezstream.com04 | Social Networks: Facebook
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
15. 04 | Social Networks: Google+
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Google+
Important terms to know:
Google+ Pages: Like a profile account but for business pages
Post: A public message, photo, video or link that you’re sharing with your audience
+1: Similar to Facebook’s ‘like’ button
Circles: How Google categorizes contacts
Reviews: Public reviews by Google users
Insights: Where you’ll find analytics offering a snapshot of activity
16. 04 | Social Networks: Google+
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
17. Google+ Best Practices
Incorporate
keywords into your
posts
Use hashtags
Use photos & GIFs
Optimize your
listing
Use insights to
gauge effectiveness
of content and
content types
04 | Social Networks: Google+ www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
18. 04 | Social Networks: Twitter www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
All in a Twitter
Important terms to know:
Tweet: A 140-character message
Username: How your name appears on Twitter
RT: A Retweet occurs when an original message
is shared via a new user
Mentions: When another user tags you in a
tweet
Direct Message: A private 140-character
message between you and another user
#: The hashtag identifies specific keywords or
trending tropics, the word following the # is
turned into a clickable link directing you to a
stream of all other users talking about that
subject
Followers: This list shows how many accounts
are following you
Following: This list shows how many accounts
you are following
19. Twitter Best Practices
Username reflects property name
Be a part of the conversation and give credit where credit is due
Use hashtags
Be mindful of space limitations
Use customized images and branding
04 | Social Networks: Twitter www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
20. 04 | Social Networks: YouTube www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
It’s all about you
Important terms to know:
Channel: The stream hosting your videos
Video Manager: Where you can edit videos, see
how many views each video has, and other
analytical tools
Username: How your name appears
Views: How many times your videos have been
viewed
Subscribers: Who has subscribed to receive
updates of when you post new videos
21. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
04 | Social Networks: YouTube
22. YouTube Best Practices
Think of the value:
informative or
entertaining
Use your title effectively
Write a description and
use tags
Understand your
audience retention
Channel layout is colorful
and consistent with your
brand
www.rezstream.com
04 | Social Networks: YouTube
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
23. 04 | Social Networks: Pinterest
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Winning at Pinning
Important terms to know:
Pin: A visual bookmark
Home feed: Where pins from users you follow
show up
Boards: Where pins are collected and stored
Profile: What the public sees when they look at
your Pinterest account
Notifications: Alerts when other pinners repin,
like, or comment on your pins
Categories: Pinterest offers popular category
feeds
24. Pinterest Best Practices
Do pin directly from your
website
Be creative and descriptive with
your board names
Use hashtags
Repin others’ pins
Highlight what you specialize in
Weddings
Pet-friendly
Beach-front location
Wineries
Environmentally friendly
On-site restaurant
www.rezstream.com04 | Social Networks: Pinterest
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
25. Time out!
Poll Question #2
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
26. 05 | Future www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Visual dominant networks
Copy-cats
User-based changes
Privacy concerns/anonymity
Ability to make multiple accounts/feeds
Reviews and peer-generated content
Where are we going?
27. 06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Provide value
Tell your story
Have fun!
Content is king
Be visually appealing
Post responsively
Social is not sales
Key Takeaways
28. Thank you!
Contact me: stephanie.johnson@rezstream.com
Read the latest and greatest: rezstream.com/blog
Stay smart: rezstream.com/webinars
Follow RezStream:
facebook.com/RezStream
plus.google.com/+Rezstream
twitter.com/RezStream
youtube.com/RezStream
pinterest.com/rezstream
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Notas del editor
Myspace: Before social media users knew Mark Zuckerberg, we knew Tom Anderson as our first “friend.” Essentially, Myspace laid the framework for Facebook, but where they went wrong was total customization.
Facebook: Originally founded as a way for Harvard students to connect, Facebook opened up to everyone in 2006
YouTube: user-uploaded video site, original content, 2005, Google purchased YT in 2006
Twitter: first micro-blogging site, allowing users to share mini messages
Pinterest: invite only originally, visually dominant, taking bookmarking to the next level
Google+: September 2011 opened to everyone, invite only at first, Google integrated multiple products with G+ rollout
My property is on: 1-2, 3-4, 5+ social networks
Profile photo: 400 x 400 pixels
Cover photo: 1500 x 1500 pixels
The social network I want to focus on most is: Facebook, Google+, Twitter, YouTube, Pinterest