Are you looking to drive new guests to your website but don’t have the budget for a large scale marketing plan? Some very effective marketing tactics can be done on a smaller budget to increase both your online visibility and revenue. With ever-changing rules on how to perform Search Engine Optimization (SEO) on your site, to algorithm changes in Google and social media sites, why not let the professionals handle it for a price you can afford. In this webinar, Josh shares the benefits of a marketing plan that covers SEO, social media management, and email marketing.

1. Increase your Online
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Visibility Now!
Josh Wise
VP Business Development
www.rezstream.com

2. | About RezStream www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Established in 2005
• Located in Denver, Colorado
• 22 Employees
WHO WE ARE
• Software and Internet Services
• Independent properties
• 100 Rooms or less
WHAT WE DO
• Built on a solid foundation
• Hire passionate professionals
• Education
WHY WE DO IT

3. |About Me www.rezstream.com
• Born and raised in Denver
• Sports enthusiast
• 6 Years at RezStream
• Oversee Sales, Marketing, and
Support
Email: • How bout them apples!
Josh.Wise@rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Phone:
303-872-4063

4. TABLE OF
CONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
01
What is
Internet
Marketing
02
Key
Components
03
Budget -
Friendly
Offering
04

5. 01 |What is Internet Marketing
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Definition
Online advertising, also called online
marketing or Internet marketing, is a form of
marketing and advertising which uses the Internet
to deliver promotional marketing messages to
consumers.

6. 01 |What is Internet Marketing
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Josh’s Definition
Internet Marketing is the
act of increasing online
visibility within the search
engines focused on driving
quality traffic to your
website with the intent to
make a purchase decision.

7. 01 |What is Internet Marketing
www.rezstream.com
What is a Search Engine?
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
A program that searches
for and identifies items in
a database that correspond
to keywords or characters
specified by the user, used
especially for finding
particular sites on the
World Wide Web.

8. 01 |What is Internet Marketing
www.rezstream.com
Who’s the 800lb Gorilla?
Source: www.ebizmba.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

9. 01 |What is Internet Marketing
www.rezstream.com
Internet Marketing Stats
• In 2011, Internet advertising revenues in the United States
surpassed those of cable television and nearly exceeded those of
broadcast television.
• In 2012, Internet advertising revenues in the United States totaled
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
$36.57 billion
• U.S. internet ad revenue hit a historic high of $20.1 billion for the
first half of 2013, up 18% over the same period in 2012.

10. 01 |What is Internet Marketing
www.rezstream.com
2013 Property Segment Stats
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
B+B’s
• 17,000 in the US
• Occupancy Rate: 43.7%
• Average Daily Rate $150
Hotels
• 52,000 in the US
• Occupancy Rate: 62.2%
• Average Daily Rate: $110
Sources: PAII + AHLA

11. www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Poll Question #1

12. 01 |What is Internet Marketing
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
We all need it!
Sustain Business:
• Repeat Guests
– Promotions
– Email marketing
– Direct mailers
Grow Business:
• FIND NEW GUESTS!
– Word of mouth
– OTAs
– Blogs
– Social Media
– Directories

13. www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Poll Question #2

14. 01 |What is Internet Marketing
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
OTA Game
Direct OTAs
• 15-25%
• Manually entering reservations
GDS Provider
• 10% + flat or monthly fees
• Reservations are automated
Direct Bookings are KING
• Come more frequently
• Aren’t competing with all your
competition
• Cost a fraction of what you pay
to OTAs/GDS

15. 01 |What is Internet Marketing
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
What looks better?

16. 02 |Key Components
www.rezstream.com
Key Components of Internet Marketing
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Search Engine Optimization (SEO)
• How search engines see your website pages and rank you organically
Pay-Per-Click
• Used to obtain additional visibility on search engines
• Be visible for terms you aren’t ranking for
Social Networks
• Facebook, Google+, Twitter, Pinterest, Etc.
Content Marketing
• Relevant content for your target audience
Email Marketing
• Sustain business through people that know you
Mobile, Local, Display, Etc.
• All relevant methods of a successful online campaign
Best Way to do it?
• Include all components
• Done by professionals
Problem:
• Takes lots of time
• 30% communication
• 15% admin
• 55% execution
• Expensive ($1000 - $3000/month)
Solution:
• Modified version

17. www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Poll Question #3

18. 03 |Budget- Friendly Offering
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Starter Marketing Plan
Search Engine Optimization (SEO)
• Keyword research
• Review competition
• 1 page of SEO per month
Email Marketing
• Build a custom email template
• Help edit your content
• Utilize professional tool to send
and track results
• Send 1 email blast per month*
Social Networks
• Facebook + Google+
• Monthly content strategy
• 2-3 posts per week per network
Tracking, Reporting + Communication
• Google Analytics
– Revenue tracking (BE specific)
• Monthly reporting
• Bi-Annual Review
• Email communication

19. 03 |Budget-Friendly Offering
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Sounds good but how much?
$400/month
B+B’s
• Occupancy Rate: 43.7%
• Average Daily Rate $150
• 15 Rooms
– 450 monthly room nights
– 43% Occupancy = 193 booked nights/month
– 193 x $150 = $28,950/monthly revenue
– $28,950 x 12 = $347,400 annual revenue
Hotels
• Occupancy Rate: 62.2%
• Average Daily Rate $110
• 25 Rooms
– 750 monthly room nights
– 62% Occupancy = 465 booked nights/month
– 465 x $110 = $51,150/monthly revenue
– $51,150 x 12 = $613,800 annual revenue
5% Growth in Occupancy: B+B
• 48% Occupancy
• 216 booked nights/month
• $32,400 monthly revenue
• $388,800 annual revenue
• UP: $41,400 annually
• Annual Cost: $4,800
5% Growth in Occupancy: Hotel
• 67% Occupancy
• 502 booked nights/month
• $55,220 monthly revenue
• $662,640 annual revenue
• UP: $48,840 annually
• Annual Cost: $4,800

20. 03 |Budget-Friendly Offering
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Recap
Google = 800lb Gorilla
• 1 Billion unique visitors/month
• Let’s use this to our advantage with SEO
Business Growth
• Sustain = Repeat Guests (Email Marketing)
• Grow = New Guests (SEO/Social)
• We all need it!
OTAs/GDS Can’t be our primary focus for new business
• Direct bookings are king
Right way = Do all marketing components
• This is costly
• Something is better than nothing
• We all have to start somewhere
• Let’s take our profits and re-invest to maximize our return

21. Thank you!
Contact me: josh.wise@rezstream.com
Read the latest and greatest: rezstream.com/blog
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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210