Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Alibaba Case Study and Website Review

1.859 visualizaciones

Publicado el

A Review on Alibaba.com website and Alibaba Company.

Publicado en: Empresariales
  • Sé el primero en comentar

Alibaba Case Study and Website Review

  1. 1. Alibaba BUSINESS REVIEW AND CASE STUDY 1 Submitted by REZA HAMOULEH School of industrial engineering Iran University of Science and Technology 2016
  2. 2. A brief introduction  Alibaba Group is an e-commerce company (not only a website)  Alibaba Group is an e-commerce Ecosystem, like a mix of Amazon, eBay and PayPal!  Alibaba.com is the flagship company of Alibaba Group, Is the world’s largest online B2B trading platform.  Act as a middleman (unlike amazon) 2 Global Rank 66 Alibaba.com Global Rank 12 Taobao.com Global Rank 33 Tmall.com Global Rank 50 Aliexpress.com According to Alexa.com
  3. 3. Income  Annual net income (March 31 2015 - March 31 2016) 11.06billion U.S. dollars  Annual net income (March 31 2014 - March 31 2015): 3.9 billion $  Annual net income (March 31 2013 - March 31 2014): 3.2 billion $  Number of employees at Alibaba: 36,450 (Amazon: 230,000)  Alibaba Group Brand Value: 49.3 billion U.S dollars 3 World Rank 18 Brand value According to Statista.com
  4. 4. History  Founded in Dec 1999 By Jack Ma and 17 other founders 4
  5. 5. History  Founded in Dec 1999 in Hangzhou, China 5
  6. 6. History  In Dec 2001, Alibaba.com achieved profitability 6
  7. 7. Some interesting facts about Alibaba  It has 300m customers - just short of the entire US population.  Alibaba boasts 81% of online business in China  In 2014, Jim Tompkins estimates that U.S. e-commerce with reach $475B, China will be at $540B, and Alibaba will be at $450B. Alibaba alone will nearly equal all e- commerce in the U.S. in 2014.  Alibaba is the fastest growing e-commerce company in the world in the fastest growing market. The company’s growth rate since 2003 has approached 120%/year and has grown at a rate of 70% between 2009 and 2013.  Jack Ma was an English teacher when he started the site from his one-bedroom apartment in Hangzhou, Zhejiang province, in 1999.  He set up Alibaba with $60,000 borrowed from 17 people.  His shareholding in Alibaba is 8.9%. 7
  8. 8. Expand to new markets E-commerce Markets  Alibaba.com (B2B)  AliExpress.com (B2B & B2C, international small businesses)  taobao.com (C2C)  1688.com (B2B, domestic small businesses)  Tmall.com (B2C)  Juhuasuan.com (Group buying) 8 buying
  9. 9. Expand to new markets E-commerce Markets  Alibaba.com (B2B)  AliExpress.com (B2B & B2C, international small businesses)  taobao.com (C2C)  1688.com (B2B, domestic small businesses)  Tmall.com (B2C)  Juhuasuan.com (Group buying) 9 buying
  10. 10. Expand to new markets E-Commerce Services  Alipay.com (online payment platform)  Etac.com (shopping search engine) other businesses  Aliyun.com  Alitrip.com  … 10
  11. 11. Products of Alibaba.com 11
  12. 12. Products of Alibaba.com 12
  13. 13. Products of Alibaba.com 13
  14. 14. Products of Alibaba.com 14
  15. 15. Search & Discovery 15 1-Type in a product name and you’ll get anything from 500 to 500 000 results. That’s a lot of products, but it doesn’t really say anything about the suppliers behind these products. 2- You still type in a product name, but instead of a list of products you’ll get a list of suppliers that make your product.
  16. 16. Discovery 16
  17. 17. Discovery 17
  18. 18. Discovery They trying to convince you to Trust them! 18
  19. 19. Discovery 19
  20. 20. Discovery 20
  21. 21. Trust: verification business in Alibaba  A&V Check  Third-party verification company  Required for all Global Gold Suppliers  Onsite Check  Alibaba.com personnel & third-party verification company  Required for all Gold Suppliers in Mainland China, Taiwan Gold Suppliers and Hong Kong Gold Suppliers  Assessed Supplier  A third-party company, such as Bureau Veritas or TÜV Rheinland, carries out the inspection and verification.  Optional for all Gold Suppliers in Mainland China, Taiwan Gold Suppliers and Hong Kong Gold Suppliers 21
  22. 22. TRUST! 22
  23. 23. Business cycle 23
  24. 24. Business cycle 24
  25. 25. Business cycle 25  Western Union Risk Level For Buyer: Very Risky  PayPal Risk Level For Buyer: Fairly Safe  Upfront TT (Bank Transfer) Risk Level For Buyer: Risky  Letter of Credit Risk Level For Buyer: Fairly Safe
  26. 26. Business cycle 26
  27. 27. Thank you :) hamouleh_r@ind.iust.ac.ir 27

×