A Review on Alibaba.com website and Alibaba Company.

1. Alibaba
BUSINESS REVIEW AND CASE STUDY
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Submitted by REZA HAMOULEH
School of industrial engineering
Iran University of Science and Technology
2016

2. A brief introduction
 Alibaba Group is an e-commerce company (not only a website)
 Alibaba Group is an e-commerce Ecosystem, like a mix of Amazon, eBay and
PayPal!
 Alibaba.com is the flagship company of Alibaba Group, Is the world’s largest online
B2B trading platform.
 Act as a middleman (unlike amazon)
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Global Rank
66
Alibaba.com
Global Rank
12
Taobao.com
Global Rank
33
Tmall.com
Global Rank
50
Aliexpress.com
According to Alexa.com

3. Income
 Annual net income (March 31 2015 - March 31 2016)
11.06billion U.S. dollars
 Annual net income (March 31 2014 - March 31 2015): 3.9 billion $
 Annual net income (March 31 2013 - March 31 2014): 3.2 billion $
 Number of employees at Alibaba: 36,450 (Amazon: 230,000)
 Alibaba Group Brand Value: 49.3 billion U.S dollars
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World Rank
18
Brand value
According to
Statista.com

4. History
 Founded in Dec 1999
By
Jack Ma and 17 other founders
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5. History
 Founded in Dec 1999
in
Hangzhou, China
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6. History
 In Dec 2001, Alibaba.com achieved profitability
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7. Some interesting facts about Alibaba
 It has 300m customers - just short of the entire US population.
 Alibaba boasts 81% of online business in China
 In 2014, Jim Tompkins estimates that U.S. e-commerce with reach $475B, China
will be at $540B, and Alibaba will be at $450B. Alibaba alone will nearly equal all e-
commerce in the U.S. in 2014.
 Alibaba is the fastest growing e-commerce company in the world in the fastest
growing market. The company’s growth rate since 2003 has approached
120%/year and has grown at a rate of 70% between 2009 and 2013.
 Jack Ma was an English teacher when he started the site from his one-bedroom
apartment in Hangzhou, Zhejiang province, in 1999.
 He set up Alibaba with $60,000 borrowed from 17 people.
 His shareholding in Alibaba is 8.9%.
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8. Expand to new markets
E-commerce Markets
 Alibaba.com (B2B)
 AliExpress.com (B2B & B2C, international small businesses)
 taobao.com (C2C)
 1688.com (B2B, domestic small businesses)
 Tmall.com (B2C)
 Juhuasuan.com (Group buying)
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buying

9. Expand to new markets
E-commerce Markets
 Alibaba.com (B2B)
 AliExpress.com (B2B & B2C, international small businesses)
 taobao.com (C2C)
 1688.com (B2B, domestic small businesses)
 Tmall.com (B2C)
 Juhuasuan.com (Group buying)
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buying

10. Expand to new markets
E-Commerce Services
 Alipay.com (online payment platform)
 Etac.com (shopping search engine)
other businesses
 Aliyun.com
 Alitrip.com
 …
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11. Products of Alibaba.com 11

12. Products of Alibaba.com 12

13. Products of Alibaba.com 13

14. Products of Alibaba.com 14

15. Search & Discovery 15
1-Type in a product name and you’ll get anything from 500 to 500 000 results. That’s a lot
of products, but it doesn’t really say anything about the suppliers behind these products.
2- You still type in a product name, but instead of a list of products you’ll get a list of
suppliers that make your product.

16. Discovery 16

17. Discovery 17

18. Discovery
They trying to convince you to Trust them!
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19. Discovery 19

20. Discovery 20

21. Trust: verification business in Alibaba
 A&V Check
 Third-party verification company
 Required for all Global Gold Suppliers
 Onsite Check
 Alibaba.com personnel & third-party verification company
 Required for all Gold Suppliers in Mainland China, Taiwan Gold Suppliers and Hong Kong Gold Suppliers
 Assessed Supplier
 A third-party company, such as Bureau Veritas or TÜV Rheinland, carries out the inspection and
verification.
 Optional for all Gold Suppliers in Mainland China, Taiwan Gold Suppliers and Hong Kong Gold Suppliers
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22. TRUST! 22

23. Business cycle 23

24. Business cycle 24

25. Business cycle 25
 Western Union
Risk Level For Buyer: Very Risky
 PayPal
Risk Level For Buyer: Fairly Safe
 Upfront TT (Bank Transfer)
Risk Level For Buyer: Risky
 Letter of Credit
Risk Level For Buyer: Fairly Safe

26. Business cycle 26

27. Thank you :)
hamouleh_r@ind.iust.ac.ir
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