1. Name of Institution
Module I – (Introduction to Communication)
Future of Communication studies
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2. Name of Institution
Future of Communication studies
• Mass media is a collective term given to various means
of communication that reach to a large section of society.
• Broadly we can classify the mass media into Print and
Electronic.
• For journalism, we use all forms of mass media. So, the
mass media are vehicles of journalism through which we
reach a large number of people effectively.
• In the present context media is used as ‘infotainment’
and also as ‘edutainment’. That is MEDIA provides
information as well as entertainment and also educates
along with entertainment.
• With the advent of New Age Media, that is, mobile and
internet the world has become a global village. 2

3. Name of Institution
Future of Communication studies
• Communication is happening at a faster pace across the
world.
• A large number of television channels and FM stations
are coming up which is demanding huge manpower in
this sector.
• Public relations and advertising has become a part of
communication studies.
• Management schools, engineering colleges and
government and private universities of general courses
are including Communication studies in their curriculum.
• Lot of research work is going on in various national and
international universities in the field of communication
studies. 3

4. Name of Institution
Future of Communication studies
• Satellite TV or so called cable TV has brought about a
revolutionary change in the field of communication. It has
changed the taste and preferences of the viewers.
• The concept of consumerism emerged with the
developments and the innovations in the various
mediums of communication.
• In the present day scenario Communication study is
considered to be one of the professional courses.
• In the national and international level a huge number of
population are absorbed in the communication field.
Therefore, the unemployment problem is also solved to
some extent.
• Communication studies are getting due recognition. 4

5. Name of Institution
Future of Communication studies
• Satellite TV or so called cable TV has brought about a
revolutionary change in the field of communication. It has
changed the taste and preferences of the viewers.
• The concept of consumerism emerged with the
developments and the innovations in the various
mediums of communication.
• In the present day scenario Communication study is
considered to be one of the professional courses.
• In the national and international level a huge number of
population are absorbed in the communication field.
Therefore, the unemployment problem is also solved to
some extent.
• Communication studies are getting due recognition. 5

6. Name of Institution
Future of Communication studies
• A huge number of studies are inclined towards
communication studies as the industry is growing with
time.
• There are developments and new avenues are added
everyday in the field of communication. Therefore, the
current generation is attracted towards the study of
communication.
• Even animation has become a part of communication. It
has become a multi-billion dollar industry.
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7. Name of Institution
Future of Communication studies
Print
• Several print media organizations – The Hindu, Times of
India and India Today and others have been developing
comprehensive websites of their own, which regularly
covers interviews, chat shows, business and economy
news, lifestyles and entertainment.
• Infact, online journalism is creating more opportunities of
employment and advancement for the print media
journalists and the competition to retain the best
journalists in the print media is becoming really sharp.
• At the present juncture, Indian society and Indian press
are in transition. The trends the Indian press is
witnessing today are bound to gather strength, while
some others are bound to emerge 7

8. Name of Institution
Future of Communication studies
• in the wake of rapid technological innovations and
developments.
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