1. RICARDO CROMEYER
USA Passport 483726616, CostaRica ResidentPermanent184001231023
Email: ricardo.cromeyer@gmail.com - Skype: cromeyerpuertorico1
https://www.youtube.com/channel/UCrQTHyQaf9rgsPThzIjUm2A
CondominiumRiverside#302-B, Escazu,
Telephone: Mobile:506-6040-8585, Home Phone: 506-2208-6051
SUMMARY: Senior executive in sales and marketing. Expert in business launching and expansion with ample
experience in business administration, project management, sales, and marketing for the Caribbean and Latin
American markets. Master’s in Business Administration with emphasis in international marketing, global
companies, general management, business consultant, Marketing professor and international conference
speaker.
PERSONAL COMPETENCIES: Excellent analytical skills and entrepreneurial/commercial strategies, strong ability
to manage challenging situations. Excellent negotiation skill, strategic and conceptual thinking, excellent
assertiveness, problem solving/solution oriented, excellent customer service, excellent communication skills
(verbal and written), good interpersonal skills, Excellent professional and confident manner, team player, good
structured/systematic approach.
PROFESSIONAL BACKGROUND:
Professor, Consultant, Speaker Costa Rica, 11/14-01/16
Achievements:SeminarsandWorkshops: In El Salvador: International Commercializationof Plastics;Exporting Efficiently
to the UnitedStatesof America. FourStepstoOpenInternational Markets. InCostaRica: How toMake BusinessinTimes
of Crisis; Systems of Industrial Quality. In Mexico: Customer Service and Customer Relations. Consultancy: Costa Rica
Pacifical Realty Group. Professor: Costa Rica: UIA,, ULASIT.. Costa Rica :UACA . Tulsa ,Oklahoma, USA: Oral Roberts
University.
COUNTRY MANAGER: SKY CODOSAT Costa Rica, October 2011 – October 2014
Legal Representative for CODOSAT
Achievements:
I was responsible for the successful operationof the business platform of this company,including: Operations, control,
direct-to consumer, POS, Finances, Call Center, Administration, Sales Department, Customer Service, and distribution
network. I increased sales in this market by 32%, reduced fixedcosts by 27%, expanded distributor network by 25%. I
supervisedanddirected235 persons.Icoordinatedadvertisingandcall centerand restructureddepartmentstooptimize
human resources.
Director of Sales, Marketing and Exports for Puerto Rico and Latin America. CONSPRO
Puerto Rico, August 2004 –August 2011
High-quality construction materials manufacturer, with a leading product in the sealants market: Bull-Bond.
Resultsin2007: $12.9 million. Achievements:Reorganizeandestablishdepartment’sjobdescriptions. Introduce systems
of evaluationandchanges inorganizationalstructure inordertoimprove procurement. Introduction of trainingmanuals.
Responsible for increase in market share in the industrial, hardware and constructions sectors. First exports of the
companytoCentral America,PanamaandCaribbeanregions,foratotal of tennew marketsof retailoutletsandhardware
chains. Increase sales by 29% annually in the hardware sector. Three new corporate accounts established: Wal-Mart,
Home Depot and True Value, increasing sales to chain stores by 15%. identification of business opportunities in chain
stores such as Wal-Mart, Home Depot and True Value. Launch of promotional campaigns for new products and
identification of key locations for expositions. New product studies and development. Implementation of new sales
strategies, dividing national territory into routes and zones among 9 salespeople and 18 in-store product promoters.

2. RICARDO CROMEYER
International Commerce Advisor, Puerto Rico, January 2002-December 2003
US Small Business Development Center, SBA/SBDC Agency Federal ofUnited States of America..
Achievements:
Evaluation of small business cases and advising with regards to export potential. Three successful cases. Advising of
participants regarding business development plans designed to secure funding. Perform feasibility studies.
General Manager for Puerto Rico/Caribbean, Unique Packaging, Inc. Puerto Rico, June 1992- December2002
LEGAL REPRESENTATIVE
Achievements:
Report directly to President for SIGMA/Q in corporate headquarters located in San Salvador; supervising 120 area-
management employees in all plants.
Opening of operations and new sales office in Puerto Rico in 1992 and Dominican Republic in 1999. Sustained annual
growth, acquiring 32 corporate accounts in the Caribbean.
Globalizationof accountswithplantsinCARICOMmarketsfromtheheadquartersinNewYork. Negotiateannualcontracts
in NY for global business.
Annual salesincrease of 24% ($14.2 millionin 1999). Responsible forstrategiesthatresultedinmeetingof salesbudgets
during ten consecutive years.
Closingof operationsin PuertoRico due tocorporate businessdecisionandtransferof companyoperationstoDominican
Republic. Responsible for hiring of all new personnel.
Marketing and Sales Manager for Latin America, SIGMA,
Achievements: El Salvador April, 1991- June 1992
Report to the President; supervision of 257 management staff in 18 factories.
Performingmarket penetration studies for Chile, Argentina, Brazil, Colombia, Venezuela, Ecuador and the Caribbean.
Increase in sales of $224 million in 1991.
Creationandmanagementof exportdepartmentfor18 packagingmaterialsplantsinfourcountries. ( USA,Guatemala,El
Salvador and Costa Rica )
LECTURE EXPERIENCE
Costa Rica:
ULACIT, course:PostGrade students. InternationalTrade Commerce (School of Economics)
Universidad Internacional de LasAméricas,course:International Commerce,graduate level.PostGrade.
USA: UniversidadOral Roberts,Tulsa,Oklahoma, PostGrade course:Economics (Spanish-languageMasters)
ACADEMIC BACKGROUND
Licenciatura andMBA, withemphasisin International Marketing
InstitutoTecnológico yde EstudiosSuperioresMonterrey,NuevoLeón,Mexico. ( MITextention)
REFERENCES AVAILABLE UPON REQUEST