Brazil Half-Full Half-Empty
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Presentation at Columbia University (NY) - International Affairs Center, Brazilian Studies Program
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Brazil Half-Full Half-Empty
- 1. Brazil: is the glass half full or half empty?
- 4. Do you see a young lady or an old woman in this picture? It depends on how you look at it!
- 5. Do you see a duck or a rabbit in this picture? You can see both !
- 10. Brazil 2004: is the glass half full or half empty?
- 11. My book Copo Pela Metade aims at: 1.) seeing reality by combining different kinds of glasses, and 2.) to work out an archaeology of the future in order to antecipate trends and create scenarios
- 18. Análise nacional/regional Análise de área de influência Análise de ponto
- 19. Rio de Janeiro, 10 julho 2001 (Jornal do Brasil)
- 20. baseada em informações nos Censos de 70, 80 e 91 Fundação Getúlio Vargas divulga pesquisa Mapa do Fim da Fome Temos 50 milhões de miseráveis (29.3% da população brasileira tem renda mensal inferior a 80 reais per capita).
- 26. 28 lojas no Rio de Janeiro 2 milhões de clientes ativos no Leader Card
- 27. Health insurance for CD strata in the states of RJ and SP: increased the number of clients from 250 thousand to 400 thousand over the last 3 years
- 28. How neighborhood supermarket are much more productive in terms of m2 profitability
- 33. Sectorial Production Sectorial Marketing Analysis Income Market penetration of goods and service
- 34. Sectorial Production Sectorial Marketing Analysis Income Market penetration of goods and service
- 35. Income Consumption What is the picture when one brings the things together?
- 38. Brasil in the 70s
- 47. Brazil 2000 The emergent middle class is reaching a critical massa
- 48. 178 million inhabitants 46,5 million household Citizen Tax payer Consumer Client is king!
- 51. The New Brazilian Middle Class Former Middle Class The New Middle Class Emergent Middle Class
- 54. The message for the business players is easy: No one is leader without being leader with CDE strata
- 56. The society as a whole has been striving to improve its life not only after the Real Plan implementation.
- 63. Corporations are le a r n ing to develop a business design more oriented to the needs of CDE strata
- 64. Government won’t be able to deliver good quality services to everyone The truth that people are starting to realize is...
- 65. A and B are already paying for education and health services (although they still have non-paid university what means that. 55 public governmental university draw 70% of the budget of the Education Ministry) .
- 66. CDE are in a hurry to improve their life
- 67. Exemplo: Educação A/B C D/E Distribuição da População Economicamente Ativa (milhões) por Grupos de Anos de Estudo e Classe Econômica
- 69. Fornecedores Produção Logística Canal distribuição Esgota-se o ciclo da “Economia de Produtos”