An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
20. Offsite Optimization – Link Building Once all on-site factors have been optimized, off-site optimization begins. This is the process of obtaining links from external sites pointing back to our web properties using the keywords we wish to target.
21. Offsite Optimization – Link Building Links are the foundation of the Google algorithm Constantly evolving Time Intensive Hugely beneficial Site A Site B Link Vote
Pushing results Down, optimize all of your assets, which is putting increased emphasis on more then just the typical web site optimization
Search engines adapting their results to fit smart phone users. Your site structure and content should reflect these changes if you want to be successful in this changing market.
Neglect and regret – If you don’t do tech optimization, your keywords wont be found, if you don’t choose the right keywords, the tech doesn’t make a difference Stay Informed – make sure to stay abreast of the latest trends and technology or risk missing out on opportunities
![SEO Obstacles, Opportunities and the Future 2010 Richard Deede [email_address]](https://image.slidesharecdn.com/seo-presentation-slideshare-revised-100818115453-phpapp01/85/SEO-101-Obstacles-Opportunities-and-the-Future-1-320.jpg)
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