Its a presentation on Nike and its personality and on the branding of Nike by different media

1. Advertising
Campaign
Members
Richa Rai
Rinzi Lama
Sabinay Rai

2. Brand: Nike
Campaign: #unlimited future
Agency: Wieden & Kennedy, Portland.

3. Personality Traits
Passionate
Sporty
Athlete
Lifestyle
Self Image
I am Cool
I am
successful
I am an
athlete
Reflection
Full of Energy
Youthful
Brand conscious
Competitive
Imaginitive

4. Infinite
Possibility !

5. P R I N T
A
D
V
E
R
T
I
S
E
M
E
N
TBY RICHA

6. Online Advertisement

7. CONCLUSI ON
Just do it
It encourages you
It motivates you
It inspires you
It makes you feel like an
Achiever

8. SOURCES
www.google.com
www.google/images.com
http://news.nike.com/new
s/unlimited-future-film