Design For A Better UK. Richard Dennys, Head of Digital Business Academy & Skills, TechCity UK.
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Presentation deck given to the LBS Design Club at Google's Campus London, on 22nd May 2015 Richard Dennys, Head of Digital Busines : The London Business School D/club (Design and Innovation Club) is hosting our first Design Immersion Day at Campus London, a Google space. We invite all entrepreneurs, designers, innovators and dreamers to join us for an inspirational series of short talks by the design industry's best and brightest. True to our D/club mission, the event is open to all members of the LBS community and the broader London design ecosystem. The event will feature three key note speakers, a Q&A panel session and a networking reception. We are delighted to announce that IDEO, TechCity UK, ?What IF! Innovation Partners and Cisco CREATE will join us to share their insights and help us explore the role of design in the digital economy. 09:00 - 09:30 Registration 09:25 - 09:30 LBS D/club Introduction 09:30 - 10:00 Chris Grantham, IDEO 10:00 - 10:30 Maria Slowinska, Cisco CREATE 10:30 - 10:45 Coffee Break / Networking 10:45 - 11:15 Salil Pajwani, ?What IF! Innovation Partners 11:15 - 11:45 Richard Dennys, TechCity UK 11:45 - 12:30 Panel Discussion moderated by LBS D/club
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Design For A Better UK. Richard Dennys, Head of Digital Business Academy & Skills, TechCity UK.
- 1. DESIGN FOR A BETTER UK Richard DENNYS HEAD OF DIGITAL BUSINESS ACADEMY & SKILLS TECHCITY UK @RichardDennys @TCUK_DBA @TechCityUK
- 2. POINTS I’LL COVER • What role does design and design-thinking have in enabling UK’s digital economy? • How doesTechCity UK and the Digital Business Academy support entrepreneurs and innovators? • Does the UK have a digital skills gap?What isTechCityUK doing to help address this? How can others help in this cause? • “A designer is a professional, but anyone can be a design- thinker” - what more can/should be done to inspire the next generation of design talent in the UK?
- 3. LET’S START WITH SOME NICE URBAN DESIGN…
- 10. POWERFUL DESIGN IN PLAIN SIGHT Tech City UK Presentation Title Can you spot ‘Europe’s tallest building’ in this photo?
- 11. WHAT ROLE DOES DESIGN & DESIGN THINKING PLAY FOR A DIGITAL BRITAIN?
- 12. THISTECH NATION IS OURS UK ecommerce exports could more than treble in value from £13bn in 2014 to £45bn by 2020 Source: International eCommerce, “The Future is Now”, November 2014 The UK’s app economy is projected to increase more than 10-fold between 2013 and 2025 (£2.9bn to £30.8bn) Source: Vision Mobile, UK App Economy Report, 2014 £2 £11 £71 £153£21 £28 £15 £15 Actual & Projected UKTech GDP (billions) 1 2 3 4 2010 2016 £109 £207 Gov. spending1 Investment2 Consumption3 Net Exports4 Boston Consulting Group Projections The UK digital economy will hit £207 billion by 2016, and already represents Europe’s largest market
- 13. • 27% job growth is digital • >400,000 employed • >$1.45B in investment in 2014 • Named PwC No. 1 ‘City of Opportunity’ for 2014 • >70 co-working spaces in London • >40+ accelerators • More international HQs than anywhere in Europe London gives us a great story to tell… LONDON = DIGITAL, GLOBAL POWERHOUSE
- 14. DESIGN IS EVERYTHING & EVERYWHERE Artistic Graphic Physical Systemic Tech City UK Presentation Title
- 16. WHAT’S TECH CITY DOING FOR DIGITAL BRITAIN?
- 17. 17Tech City UK Launched by the UK Prime Minister, David Cameron, in 2010 to support digital entrepreneurship in London
- 18. 18Tech City UK We aim to improve the supply of (and remove barriers to) the following critical success factors 1 2 3 4 Skills Talent Investment Infrastructure
- 19. digital entrepreneurs the digital ecosystem and connectivity across the UK Drive the success of… Skills Talent Investment Infrastructure Cluster Growth Regional, National, Int’l Promotion We aim to drive the success of the digital economy by improving supply of critical success factors
- 20. The programmes we deliver span stakeholder segments, the startup lifecycle and the nation Angel / Early Equity £50k-£1M Series A £1-£5M Series B £5-£10M Series C / IPO £10M+ Cluster Growth Corporates NewExisting International Broadband Initiative Tier 1 & SOL Tech North Power 100 Partnerships Communications, Marketing & Events Entrepreneur Relations Transversal Functions
- 21. Current Future Fifty companies:
- 22. 100% Average net revenue growth 4 IPOs from the programme, raising £1.8 Bn 10,000 + People employed by Future Fifty companies £608 m Total funds raised by Future Fifty Companies in the last 16 months
- 23. …while also shining a spotlight on the growth of the digital economy across the Nation 21clusters identified and studied 2000+ companies surveyed nationwide 11sectors profiled 1.46m employed in tech across the UK 50% of digital tech companies founded since ‘08 74% of digital companies based outside London
- 24. TCUK STRATEGY BELIEFS OUR MISSION HOW WE DO IT WHAT ARE WE TRYINGTO ACHIEVE We believe digital businesses have particular needs in order to flourish and grow We accelerate the growth of digital businesses across the UK 1. We deliver programmes that fill market gaps across the whole lifecycle of digital businesses 2. We champion and connect the digital sector in the UK and internationally 3. We provide an agile and responsive feedback loop to government to help them create policy for the digital sector 1. Drive the success of digital entrepreneurs by improving supply of (and removing barriers to) skills, talent, investment, infrastructure 2. Drive the success of the digital ecosystem and connectivity across the UK Tech City UK
- 25. HOW IS TECHCITY UK HELPING TO ADDRESS THE UK’S DIGITAL SKILLS GAP?
- 26. 745,000 additional workers with digital skills will be needed to meet the rising demand from employers and fuel the UK economy over the period 2013-20171 Efforts to bridge the digital skills gap have focussed on coding – but marketing/PR is the 2nd most sought after skill by tech/digital start-ups; business development is 3rd2 The digital skills gap is not all about coding: Start-ups and SMEs suffer the most from lack of talent.. yet small businesses are responsible for nearly half of all job creation in the UK3 THE CHALLENGE Start-ups tell us that the LEAN model, Google Analytics and raising finance are all skills they look for in recruits4 THE SOLUTION Creating Founders for Digital Britain & Creating Talent for Digital Business Sources: 1 The Future of Digital Skills Needs in the UK Economy, O2 & Development Economics, 2014; 2 Tech City Futures, GFK, 2013 3 Business Population Estimates 2013, Department of Business, innovation & Skills 4 Tech City UK Interviews with start-ups
- 27. The world’s first government backed online learning platform to provide free, nationwide access to digital skills and opportunities. • 8 free online courses for anyone who wants to start, run or join a digital business.* • Courses from UCL, Cambridge University Judge Business School & Founder Centric. • Available to anyone in the UK. • Over 43 industry partners
- 34. SO, HOW CAN WE INSPIRE A NEW GENERATION OF DESIGN TALENT??
- 35. Tech City UK OUR COLLECTIVE RESPONSIBILITY We can provide inspiration and leadership 1 2 3 We are all designers that fill market gaps & opportunities across the whole lifecycle of businesses There is only ‘business’ the days of thinking ‘digital-first’ have passed. All business is digital. And vice versa. Providing a fertile environment to identify, consider and celebrate great design and designers to stimulate and reward excellence.
- 37. THANK YOU & LET’S STAY INTOUCH I’d love to hear your ideas and thoughts on what we are doing. Please also spread the good word! www.techcityuk.com www.digitalbusinessacademyuk.com Richard Dennys Head of DBA & Skills, TechCity UK linkedin.com/richard.dennys @TCUK_DBA / @RichardDennys facebook.com/tcuk.dba
Notas del editor
- Gubbio - The city's origins are very ancient. The hills above the town were already occupied in the Bronze Age. As Ikuvium, it was an important town of the ancient Umbrian people in pre-Roman times, made famous for the discovery there of the Eugubine (or Iguvine) Tables in 1444, a set of bronze tablets that together constitute the largest surviving text in ancient Umbrian. After the Roman conquest in the 2nd century BC — it kept its name as Iguvium — the city remained important, as attested by its Roman theatre, the second-largest surviving in the world. Gubbio is home to the Corsa dei Ceri, a run held every year always on the 15th day of May, in which three teams, devoted to St. Ubaldo (the patron saint of Gubbio), S. Giorgio, and S. Antonio, run through throngs of cheering supporters (clad in the distinctive colours of yellow, blue and black, with white trousers and red belts and neckbands), up much of the mountain from the main square in front of the Palazzo dei Consoli to the basilica of St. Ubaldo, each team carrying a statue of their saint mounted on a wooden octagonal prism, similar to an hour-glass shape 4 metres tall and weighing about 280 kg (617 lb).
- Britain is simply amazing at Design – Fashion, Architecture, Product, Systems & Art. Literally hundreds of the worlds most famous and well-known designers are from here. From Johnny Ive, to Vivian Westwood, Richard Rodgers to James Dyson, Banksy to John Galliano – we operate at the pinnacle of the world.