@StSupery case study
•Descargar como KEY, PDF•
3 recomendaciones•623 vistas
presentation from today sans faux standing O
Recomendados
Más contenido relacionado
Más de Rick Bakas
Último
Último (20)
@StSupery case study
- 2. Director of Social Media for @stsupery winery
- 3. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags
- 4. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter
- 5. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet)
- 6. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service
- 7. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service WP, YouTube, Posterous, FriendFeed, etc...
- 8. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service WP, YouTube, Posterous, FriendFeed, etc... #socialbranding synergy
- 9. 1. Built digital footprint for efficiency & influence 2. Keep human element 3. Realtime #socialbranding & monitoring
- 11. #stsupery case study - Tweetup Tour
- 12. #stsupery case study - Tweetup Tour BOSTON
- 13. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY
- 14. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK
- 15. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK ATLANTA
- 16. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK DC ATLANTA
- 17. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK DC ATLANTA ORLANDO
- 18. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK NAPA DC ATLANTA ORLANDO
- 19. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK NAPA BOULDER DC ATLANTA ORLANDO
- 20. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC ATLANTA ORLANDO
- 21. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA ORLANDO
- 22. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
- 23. #stsupery case study - Tweetup Tour SEATTLE BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
- 24. #stsupery case study - Tweetup Tour SEATTLE NOT HERE BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
- 25. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK ATLANTA
- 26. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 NEW JERSEY NEW YORK ATLANTA
- 27. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 NEW YORK ATLANTA
- 28. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 63 attendees NEW 89 unique tweeters YORK 318 tweets collective twitter following - 225,000 ATLANTA
- 29. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 63 attendees NEW 89 unique tweeters YORK 318 tweets collective twitter following - 225,000 72 attendees 46 unique tweeters ATLANTA 271 tweets collective twitter following - 200,000
- 30. let’s geek out on stats
- 31. let’s geek out on stats BOSTON NJ NY NY
- 32. let’s geek out on stats
- 33. tweetup attendees 56% Female 44% Male 18-24 4% 25-34 29% 35-44 35% 45-54 20% 55+ 8%
- 34. finding wine 988 searches for St. Supery during tweetup tour
- 35. #stsupery wines will be at the reception later on. Enjoy!
Notas del editor
- 1. build the digital footprint for efficiency - 5,300 Twitter Followers; 2,300 FB fans linked, posterous 2. keep the human element - customer service 3. real time #socialbranding and monitoring. We're using Twitter to compliment what we're doing, not make it our only form of communicating with wine drinkers.
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors
- engaging wine drinkers in person took a page out of Obama’s playbook last year - energizing the base qualifying potential consumers creating brand ambassadors