The Zippy Shell Concept is a unique business opportunity, changing the landscape of the storage industry. We combine a cost efficient model with dynamic marketing strategies to enable you to build a successful & sustabinable self storage franchise.
Shailen Shukla Interview in Logistics me magazine January 2013
Zippy Shell USA, LLC Franchise Brochure
1. +
Unique + Storage + Opportunity
The Zippy Shell Concept is a unique business opportunity, changing the landscape
of the storage industry. We combine a cost efficient model with dynamic marketing
strategies to enable you to build a successful & sustabinable self storage franchise.
2. 2
1
Zippy Shell named
top franchise concept
As seen in
Entrepreneur
Magazine.
Top Franchising
Trends - 2010
Opportunity
+
The storage business is being For the customer it provides all the
transformed by new technology & convenience of mobile self
business systems developed by storage. For the franchisee it is
Zippy Shell USA, LLC. simple to operate and offers one of
the lowest cost entries into the self
A The franchise opportunity storage business.
comprises new equipment,
Self management systems & marketing
techniques.
The opportunity is now being
offered to entrepreneurs interested
Storage Zippy Shell Franchisees provide
in the self-storage market with a
product that has clear advantages
Revolution convenient and affordable self-
storage services to customers by
over its competitors.
delivering the unique Zippy Shell Visit zippyshell.com today to see
Unit right to the door of the the service in action.
customerʼs home or business.
Once the customer has completed
This opportunity is limited and
packing the Zippy Shell Unit the
exclusive. Zippy Shell USA,
franchisee collects and returns it to
LLC provides its franchisees
a Zippy Shell warehouse where
with the ability to develop a
the goods are stored until the
stable and smooth recurring
customer requests to have them
income stream.
returned.
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3. +
Innovative
Growth
Potential
Affordable
Convenience
Recurring Income
3
4. +
Evolution
Or a Zippy Shell revolution ?
1960 1980 1998 2010
Wooden storage
Self storage crates enable Mobile storage
and moving
becomes moving
becomes a
Zippy Shell
mainstream companies to LAUNCHES
in the US enter the self mainstream
storage market offer
+ 4
5. Utilize our systems
+
Marketing expertise
+
Training & support
A Turn Key Self Storage Franchise
+
5
7. +
Growth
Want to enter an industry with a track record ?
Number of Self Storage Facilities in the US
60,000 ?
50,000
40,000
30,000
20,000
2000 2010 2015 ?
Interesting self storage
facts from the *
2011 self storage almanac
Average occupancy Average length Average size of % of residential
of a storage of stay in customers in
facilities
facility storage storage
76% 16mths 47,000
square feet
70%
8. 2
1
Income Streams:
• Storage fees.
• Delivery fees.
• Packing supplies.
• Boxes.
• Moving services.
+
Generate
A
Recurring Income
Lower capital requirements. Storage containers can A simple delivery system. As a registered
amount to over 80% of the capital investment in a mobile vehicle, Zippy Shell Unit can be towed by a
self storage business. In some markets, you rent the standard pick-up and parked in the street.
required number of Zippy Shell Units and / or containers – Additionally, they cause no damage to driveway
this provides huge savings when compared to the or pavements.
competition.
A truly unique market presence. You have the
No warehouse contract. With the support infrastructure ability to place advertising on the Zippy Shell
of Zippy Shell USA, LLC there is no need to acquire a Unit. This large, highly visible outdoor marketing
warehouse – keeping your overheads low and the tool will turn heads.
business operation simpler.
One of the most secure mobile storage
Proprietary distribution. A large number of customers solutions. Customer goods are locked inside the
who go into self storage do so at the point of a real estate Zippy Shell Unit by the customer and the Zippy
transaction. We train you to access these unique Shell Unit is also locked and equipped with an
distribution channels by identifying and partnering with alarm system. Zippy Shell Units have
rd
key 3 parties, such as real estate brokers and agents. global positioning systems also tracking
8
9. +
Proactive
How do you grow your franchise ?
Market The Service Take Bookings Deliver The Zippy
Shell Unit
The objective of your In a competitive marketplace Delivering the Zippy Shell
marketing strategy is to where self-storage businesses Unit and setting up the service
develop a set of activities that aggressively compete, ready to be used by the
can allow your business to explaining the service benefits Customer is an essential part of
concentrate its resources on over the phone is a key element the business.
the greatest opportunities to in building your Zippy Shell
increase storage sales. Storage franchise. The delivery lends itself to being
more of a customer service
You will work towards achieving Your phone sales skills can be function and can be developed
top of mind awareness with the differentiator in building a as an integral part of your
your brand and establish a great storage business. overall operating system.
sustainable competitive
advantage over your If you have the ability to work Building rapport at the point of
competition. Your marketing with a partner or a spouse, they sale will enable you to generate
strategy will be centered on the may be able to assist in the word of mouth referrals. You
key benefits of the Zippy Shell companyʼs growth if they have can also sell storage related
storage system; convenience good sales and communication products to customers.
and affordability. skills. 9
10. Bookings can
Customer be made over
Step 1 books the Internet or
telephone
The
You deliver
franchisee
the Zippy
Step 2 uses their
Shell Unit
delivery
vehicle
+
How The Service Works
Customer
Customer loads their
Step 3 loads belongings
into the Shell
You store the
Store containers at
Step 4 containers an approved
warehouse
10
11. +
Affordable
How can the franchise be so affordable ?
Innovation
+ Efficiencies
+ Expertise
+ Volume
Low Territory Fee
Storage containers can amount to over 80% of the
capital investment in a mobile self storage business.
+
The ability to purchase the Zippy Shell storage
containers, which are in some cases 50% Cost Effective Warehousing
cheaper than alternative mobile self storage Rent space on a variable rate
containers and lease warehouse space on an
as needed basis from warehouse providers, Up to 50% cheaper than alternative self
thus providing huge savings. storage containers
Warehouse providers may also provide all of the
11 warehouse labor, leaving you to focus on generating
and servicing your customers.