Here's how not to earn and keep customers. Push them away online with these obvious, must-not-do tips!

1. Want to Lose
Customers?
Do These 10
Things Online:
Part Two
B Y : R I C K H E V I E R

2. And we’re back with Part Two of
“Want to Lose Customers? Do
These 10 Things Online” Part One
discussed strategy is essential to
SMM (Social Media Marketing)
plans, the importance of consistent
voices on various social media
platforms, the error of
exaggerating online to get things
from your audiences, and why you
need to pay attention to your
competition.

3. In Part Two,
I establish six more things
businesses should never do online
if you want to keep and gain more
customers!

4. 5) Overstimulate Your
Followership

5. Even if you are convinced you are
publishing the best, most relevant
content for your users, if you post too
much, you will lose followers. There is
plenty of information and metrics online
about how often to post on each web
property. Take some time to research, as
well as implement trial and error on your
audience to find that sweet spot that
works for your business’ goals.

6. 6) Constantly Self-Promote

7. If you are not taking the time to curate
content, listen to your followers, and
respond to them and what they want to
see, not just what you want them to see,
then you are going about digital
marketing all wrong.

8. 7) Relying Too Heavily on
Automation

9. Programs like Narrow.io are brilliant in
helping your organization to flourish
online. However, if you automate more
than you organically post and interact
with users, then you may have gone a
little overboard. Step back, reevaluate
if the automation is negatively affecting
your followers, and strategize to fix
any misdeeds.

10. 8) Ghost Your Engagers

11. If you plan on being incredibly active
online but then “ghost” your followers,
meaning, you stop being active for any
extended period of time, you will
probably lose followers and people will
think you are irrelevant and probably
outdated.

12. 9) Ignore the Question,
“Will this hurt us later down
the road?”

13. If a post you are about to make--
whether that is publishing blogs,
curating content, commenting,
responding, or the like--think twice
before publishing. What goes on the
internet, stays on the internet. There is
no turning back.

14. 10) Use Negative Speech
Publicly

15. Be careful!
This goes along with point number eight, except that it is more
personal. If you have someone attacking your business, never,
and I mean never, respond harshly, rudely, or thoughtlessly to
their engagement. Publicly address that you hear their concerns
and take it seriously, and note that you will reach out to them
privately to resolve the issue. If you do this publicly, others will see
your care and concern and trust that you will care about them, as
well.

16. Thank You
F O R Y O U R T I M E !
P R E S E N T A T I O N B Y : R I C K H E V I E R
@ R I C K H E V I E R