In 25 years, the Valero Alamo Bowl has gone from the new kid on the block to the #1 bowl game outside of the CFP.

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8. A SAN ANTONIO TRADITION
The Valero Alamo Bowl drives economic impact and visibility for San Antonio.
Bowl partners can make a deep connection with passionate college football fans
through flexible partnerships tailored to specific business goals.
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9. OFFICIAL PARTNERS
With a season-long event schedule and digital assets targeted to your demographics,
a partnership with the non-profit Valero Alamo Bowl makes your brand stand out.
Official partners can promote your association with our “Proud Partner” logo.
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10. HOSPITALITY/NETWORKING
Entertain your clients or reward employees at a VIP pregame party or Bowl suite,
showcase your company name on the new videowalls and then celebrate on the
field with the winning team.
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11. HOSPITALITY/NETWORKING
This popular program provides priority seating, networking opportunities and name
recognition at 20 annual Bowl events including a listing in the game program and on
the Alamodome’s new videowalls in front of 60,000+ attendees.
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12. EVENT MARKETING
The Bowl events leading up to kickoff are focused on San Antonio residents.
Capture the excitement of the Valero Alamo Bowl as you promote your business
at our luncheons, golf events and networking events.
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13. EVENT MARKETING
Game Day partnerships offer interaction and brand building with 30,000 people at
the Fan Zone, 2,500 Bowl sponsors at the Bowl’s official pregame party at Sunset
Station and the 1,100 local fans with access to the Alamodome’s new Gridiron Club.
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14. The Alamodome’s four new HD videowalls allow for branded video features
(i.e. fan elements, highlights, contests) while the new 360 degree LED ribbon boards
provide opportunities for shared logo recognition as well as moments on exclusivity.
ADVERTISING/BRANDING
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15. Utilize the Bowl’s reach and best-in-class data management platform to target your
customers with branded promotions and ads to secure leads and drive sales.
ADVERTISING/BRANDING
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16. ADVERTISING/BRANDING
Both the Game Program and Fan Guide are distributed in
print and online, the Bowl Insider and eblasts are emailed to
80,000 subscribers and radio ads are available on ESPN SA.
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17. COMMUNITY OUTREACH
Join the Bowl to underwrite tickets for military appreciation and non-profit groups as
well as contribute to scholarship programs at San Antonio high schools and colleges.
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18. COMMUNITY OUTREACH
Each year the Bowl provides 10,000 concussion test for San Antonio middle and
high school students and hosts 500+ children at our summer football clinic.
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19. REMEMBER
THE ALAMO
BOWL
Contact:
Rick Hill
Vice President of Marketing
210-704-6388
rickh@alamobowl.com