S O C I A L M E D I A F U T U R E N E W S

SOCIAL MEDIA AND
THE FUTURE OF NEWS

Working Through The Change
Wednesday, March 10, 2010

Social Media & Future of News


What’s Journalism?


What’s Journalism?
FAIRNESS
ATTRIBUTION
ACCURACY
RELEVANCE
NEWNESS
PROFESSIONALS


What is social media journalism?



Multi-centered



Multi-centered
News happens
from many sources


Exclusively digital
Multi-centered
News happens
from many sources


Exclusively digital
Multi-centered
News happens
from many sources
Informed
and Opinionated


Exclusively digital
Multi-centered
News happens
from many sources
Informed
and Opinionated

The “reporters” don’t always view themselves
as journalists

What is Social Media Journalism?

The first “reporting” of recent major
news events came from social media
including:
Earthquake in Haiti
Disputed Elections in Iran
Death of Michael Jackson


A LITTLE INTERNET HISTORY


How did we get here?
The Internet dates back to the 1960’s

But things didn’t really take off until the 1990’s


Al Gore Invented the Internet


Al Gore Invented the Internet

Not!

Tim Berners-Lee

March , 1989 Berners-Lee created the graphical
interface that allowed for hypertext to occur.
The ability to link content to others was born!


SLOW TO DEVELOP
INITIALLY YOU NEEDED TO KNOW HTML

THE EDITABLE WEB BEGAN TO
EMERGE IN THE FORM OF BLOGS

WEB 2.0 AND SOCIAL MEDIA


Social Media

VS
Legacy Media



Not different (journalism).
At the same time very different (social
media).


What’s Social Media Journalism?


Legacy journalism is designed to be distributed via
individual communication silos: Newspapers,
Television, Radio


Television, Radio
single silos don’t exist in social media...


Television, Radio
single silos don’t exist in social media...
Fox and CBS never play in the same sandbox,
but social media platforms connect with each other all
of the time


Social media is designed to be disseminated through
social interaction using accessible and scalable
publishing techniques.


Social media is designed to be disseminated through
social interaction using accessible and scalable
publishing techniques.

Examples include: Facebook, Twitter, Blogs even
email!


Traditional media is generally expensive to
produce, while social media is relatively
inexpensive


inexpensive
(freedom of the press)


inexpensive
A shared characteristic by both social media
and traditional media is the capacity to reach
small or large audiences


inexpensive
A shared characteristic by both social media
and traditional media is the capacity to reach
small or large audiences
...but even here there is a difference in shared
characteristics.

A social network focuses on building online
communities of people who share interests and
activities


A social network focuses on building online
communities of people who share interests and
activities

Simple and complicated at the same time


Bottom line: Journalism has always been based on
trust!


trust!
Social media journalism is
based on interactivity and trust


trust!
What does it mean to be “Friends?”


trust!
What does it mean to be “Friends?”
If I trust you and you trust me,
if I tell you something will you believe me?


THE
BOTOM
LINE


THE
BOTOM
LINE

IS


THE
BOTOM
LINE

IS

THE
BOTTOM
LINE



Does that mean people no longer want
news?


DID WE SEE THE FUTURE.......?


DID WE SEE THE FUTURE.......?

AND IGNORE IT?


1981

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twitter.com/rickhancock

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