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26 Aug 2014 
Ephlux Insights
Seller’s Perspective 
Visits an 
Ecommerce 
website 
User 
publishes 
the ad 
Buyer 
contacts the 
seller 
Deal is done 
2
3
Objectives 
 To increase the ROI 
 To market through Mobile 
 To provide a unique value-proposition 
5
6
Post a demand Buyer’s Market 
When sellers meet buyers, the likelihood of 
the deal being closed becomes 65% 
Eliminate the gap. Two way communication and 
processing 
Buyer's perspective market 
The demand will allow seller's to seek 
potential buyers 
Increases number of visits as per new 
market segment 
7
Location based searching 
will enable the Buyer to search 
according to his location 
 GPS location search mechanism 
 This feature should also be added in 
Dubizzle’s mobile application 
8
9
10
• Mobile marketing through Mobile Networks 
with on the go connectivity 
• 19% of the people click on the ad 
• 17% actually make the purchase 
• It will help expand the audience 
• It will create more awareness 
11
Plan 1; 
Buyer’s 
Perspective 
Plan 2; 
Location 
based 
searching 
Plan 3; 
Affiliation 
with mobile 
networks. 
One Big 
Solution 
12
GET IN TOUCH 
Noman Chandna 
Idea Engineer 
Noman.Chandna@ephlux.com 
Babar Khan 
Chief Marketing Officer 
Babar.Khan@ephlux.com 
www.ephluxinsights.com 
13

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Increase Ecommerce ROI with Mobile Marketing and Location Search

  • 1. 26 Aug 2014 Ephlux Insights
  • 2. Seller’s Perspective Visits an Ecommerce website User publishes the ad Buyer contacts the seller Deal is done 2
  • 3. 3
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  • 5. Objectives  To increase the ROI  To market through Mobile  To provide a unique value-proposition 5
  • 6. 6
  • 7. Post a demand Buyer’s Market When sellers meet buyers, the likelihood of the deal being closed becomes 65% Eliminate the gap. Two way communication and processing Buyer's perspective market The demand will allow seller's to seek potential buyers Increases number of visits as per new market segment 7
  • 8. Location based searching will enable the Buyer to search according to his location  GPS location search mechanism  This feature should also be added in Dubizzle’s mobile application 8
  • 9. 9
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  • 11. • Mobile marketing through Mobile Networks with on the go connectivity • 19% of the people click on the ad • 17% actually make the purchase • It will help expand the audience • It will create more awareness 11
  • 12. Plan 1; Buyer’s Perspective Plan 2; Location based searching Plan 3; Affiliation with mobile networks. One Big Solution 12
  • 13. GET IN TOUCH Noman Chandna Idea Engineer Noman.Chandna@ephlux.com Babar Khan Chief Marketing Officer Babar.Khan@ephlux.com www.ephluxinsights.com 13