See what good comes out of pulling an all-nighter. Riggs Partners shares their 2010 CreateAthon work.

2. createathon 2010
What good can come of it when you show up
for work in jeans and a t-shirt, and you bring a
toothbrush? When darkness falls and the lights stay
on? When time, for once, does NOT equal money?
CreateAthon is the crazy, nonstop, no-sleep, 24-
hour marathon during which Riggs Partners (and
an outrageously talented band of guest creatives)
pour their hearts, souls and unbridled energy into
marketing materials for worthy nonprofits in South
Carolina. It’s our favorite day/night/day of the year.
clients
ladies armed with knowledge
children’s advocacy center
the healing species
girls on the run
the bloom school
march of dimes
gills creek watershed
recovery works
partners for active living

3. ladies armed
with knowledge
Ladies Armed With Knowledge (LAWK) is a
mentoring program for young ladies ages 12 and
older that stands against issues perpetuated by low
self-esteem, seeking to motivate and develop lead-ership
qualities among these at-risk young women.
LAWK asked the CreateAthon apprentice team to
help increase awareness of the program among
teen girls. We updated the identity, developed a
positioning tagline, and created a recruitment
poster campaign.
lead team
mamo arima
savannah fink
sammy rutkowski
collaborators
jason corbin
ryon edwards
george fulton
cathy monetti
dean schuster
julie smith turner

4. children’s
advocacy center
The Children’s Advocacy Center provides an array
of services to child victims of sexual abuse and
their families. CAC asked the CreateAthon team to
help increase awareness of both the issue of child
sexual abuse and their organization. We developed
an updated identity system, web design, panel
card brochure, video, online banner campaign and
outdoor campaign.
Could there be an event more traumatizing
for a child than sexual abuse?
Each year, we provide
services to nearly 600
abused girls and boys. Most
have been sexually abused;
one-third are younger than
six years old.
It’s our mission to bring
healing and give voice to
these children.
That’s why we are here, a safe place where
abused and traumatized children can open up,
get help and begin to reclaim their childhoods.
With a continuum of care recognized for its
e ectiveness, we promote a multidisciplinary
team response to child abuse through
prevention, intervention, and treatment.
That team approach — provided in one
child-friendly place — helps ensure that
children are not further traumatized on their
journey to recovery.
The Children’s Advocacy Center works with
community law enforcement, Department of
Social Services, medical providers, therapists,
the legal community, and others to help
abused children and their families along every
step of that journey, from investigation, to
treatment, to justice. Ours is an e ective model:
Working with prosecutors to consistently reach
a conviction rate as high as 90 percent.
The Children’s Advocacy Center o ers:
Forensic Assessments Evaluations of children
suspected of being physically or sexually
abused or who have witnessed a violent
crime. These interviews are conducted in a
child-friendly, safe, and nurturing environment
designed so that other investigative
professionals may also observe the interview.
This allows each of member of the treatment
team to better see to the needs of the child.
Medical Examinations With sensitivity and
skill, an on-site pediatrician with a medical
specialty in the assessment and treatment of
child abuse provides comprehensive medical
examinations in our center.
Therapy Using evidence-based practices,
our licensed, masters-level therapists provide
one-on-one counseling, family counseling, and
non-o ending parent counseling.
Where abused children
are seen and heard.
100 Washington Place / Spartanburg, SC 29302
T E L 864-515-9922 / FAX 864-515-9919 / WWW.CACSP.ORG
Children s Advocacy Center
Silence is not
always golden.
Bi ll Herrick
Executive Director
100 Washington Place
Spartanburg, SC 29302
Where abused children
are seen and heard.
Where are 9.17. 2010
Ms. Tabitha Webber
100 Washington Place
Spartanburg, SC 29302
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Children’s Advocacy Center of Spartanburg
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children are seen and heard.
100 Washington Place / Spartanburg, SC 29302
T E L 864-515-9922 / Fax 864-515-9919 / www.cacsp.org
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children are seen and heard.
100 Washington Place
Spartanburg, SC 29302
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children are seen and heard.
t e l 864-515-9922 x101
Fax 864-515-9919
e -M bill@cacsp.org
www.cacsp.org
lead team
katy miller
cathy monetti
lee price
collaborators:
jennifer bull
maria fabrizio
rusty farrell
savannah fink
laurie mcintosh
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children
are seen and heard.
Where abused children are seen and heard.

5. the healing
species
The Healing Species brings rescue dogs
into schools to teach at-risk children
how to overcome adversity by showing
compassion to others. The organization
asked the CreateAthon team to develop
a corporate funding campaign, so we
created a corporate partner program,
PowerPoint presentation and video.
lead team
michele affronte
teresa coles
tim floyd
julie smith turner
gp worrell
collaborators
lauren bowles
jason corbin
courtney hipp
sammy rutkowski

6. girls on
the run
Girls on the Run encourages preteen
girls to develop self-respect and
healthy lifestyles through running. The
organization asked for promotional
help in recruiting women as coaches
and volunteers. The CreateAthon team
developed a campaign concept that
tapped into a common, yet powerful
insight among all women: within each
of us lies a girl who needed a role
model to inspire her.
lead team
teresa coles
laurie mcintosh
keely saye
julie smith turner
collaborators
lauren bowles
erin dieterich
rusty farrell
katy miller
gp worrell
She
will stand up
for herself
when you
stand
with her.
Girls on the Run is a unique, fun program that
combines training for a 5K run or walk with a
powerful curriculum that promotes self-esteem,
life skills development and healthy values.
Each 12-week Girls on the Run session utilizes
running and a three-part curriculum to boost
third- through fifth-grade girls’ (age 8-13)
knowledge of health, fitness and self-esteem.
The program incorporates development and
hopes to prevent future at-risk actions such as
substance or alcohol use, eating disorders,
premature sexual activity, sedentary lifestyle,
depression, suicide attempts and confrontations
with the juvenile justice system. Girls on Track
is an affiliated program that serves sixth through
eighth graders.
Girls on the Run began in 1996 in Charlotte,
NC, and has spread to more than 160 sites
across North America, serving more than
40,000 girls every year.
Fall 2010
Site Locations
Ready, set,
Location Practice Days Practice Times
Ballentine Elementary School Mondays Thursdays 2:45-4pm
Batesburg-Leesville Elementary School Mondays Wednesdays 3-4:30pm
Brennen Elementary School Tuesdays Thursdays 2:45-4:15pm
Dutch Fork Elementary School Tuesdays Thursdays 4-5:30pm
Eastminster Presbyterian Church* Tuesdays Thursdays 5:30-6:45pm
Jeep Rogers YMCA Tuesdays Thursdays 4-5:15pm
Lake Murray Elementary School (Chapin) Wednesdays Thursdays 2:30-3:45pm
Midway Elementary School Tuesdays Thursdays 2:30-4pm
New Providence Elementary School Tuesdays Thursdays 2:30-4pm
Pleasant Hill Elementary Mondays 4-5:30pm
Thursdays 2:30-4pm
Rosewood Elementary School Mondays Wednesdays 2:30-4pm
Girls on the Run®
needs Coaches and
Volunteers
to help Columbia girls soar.
Learn more at
GOTRcolumbia.org
*also offers Girls on Track® for 6th - 8th grade girls
Volunteer!
Even if you are not a runner, there are
many ways to support our Girls on the Run!
Site Liaison
Site liaisons serve as the contact person between the site and GOTR of Columbia.
Liaisons help spread the word, distribute registration forms and ensure the group has
enough participants. Liaisons may be team coaches, but do not have to be.
Head Coach
This volunteer heads the site’s coaching team, presents the GOTR curriculum and
guides and mentors participants. The head coach works closely with the GOTR of
Columbia Council Director and requires about three to four hours per week for 12
weeks with occasional weekend time for training and race events. GOTR of
Columbia provides training for all coaches. CPR certification is required.
Junior Coach
Girls under the age of 18 can serve as junior coaches to support and help program
participants.
Assistant Coach
This volunteer supports the site’s head coach and program participants. The position
takes about one and a half to three hours per week for 12 weeks. Assistant coaches
can attend one or both program sessions per week.
Running Buddy
Running buddies support and encourage the girls during
their 5K celebration run. Running Buddies are assigned to
participants who will likely benefit from extra
encouragement and camaraderie during the celebration
run.
Race Day
GOTR of Columbia always needs race day volunteers!
The time commitment is usually only three hours on a
Saturday morning.
SoleMates®
SoleMates walk, run or bike in any event of your choice and raise funds for GOTR
Columbia. SoleMates contributions help fund GOTR scholarships.
Board Member
The Board of Directors supports GOTR of Columbia’s mission and needs, as well as
advises, governs, guides and promotes GOTR of Columbia. The Board meets once a
month and members serve on two-year terms.
Start a
new team!
Want to bring Girls on the Run to your school, church or neighborhood? GOTR sites must provide the following:
• A designated Site Liaison to coordinate with GOTR of Columbia. The site liaison can be a staff or faculty member,
parent, community member, PTO president, etc. He or she must have a good relationship with the site and facilitate
communication between GOTR of Columbia and the site.
• Provide a safe place for running. The location does not have to be a track. Open fields work fine. Some lessons will
require measuring off part of the area for running specific distances.
• Provide an alternate rainy-day site. You must ensure a gym, classroom or other rain location does not conflict with
other after-school activities during practice times.
• Two days per week to practice. Coaches choose either 75-minute or 90-minute programs.
• A plan to recruit participants. While GOTR teams must have at least eight girls, the
maximum group size is 15. Sites with more than 15 girls can create multiple teams,
provided there are enough coaches and extra space.
• At least one coach. GOTR of Columbia can help provide additional coaches and
will provide all coach training.
There is a one-time program registration fee. GOTR can provide full or partial
scholarships based on need.
PO Box 5471
Columbia, SC 29250
864-723-1962
GOTRofColumbia@gmail.com
She
would trade
every stretchy
bracelet for someone who
believed
in her.
needs Coaches and
Volunteers
to help Columbia girls soar.
Learn more at
GOTRcolumbia.org

7. alex@thebloomschool.org
a place where all children thrive
p 803.419.4402
c 803.629.7001
f 803.419.4478
100-3 Forum Drive, Suite 187 :: Columbia, SC :: 29229 p 803.419.4402 f 803.419.4478 www.thebloomschool.org
a place where all children thrive
the bloom school
The Bloom School is a start-up preschool based on an
education model in which both mainstream and special needs
children co-exist and thrive. The CreateAthon team developed
the school name, brand positioning strategy, identity
and identity package, and introductory fact sheets.
lead team
teresa coles
courtney hipp
peyton rowe
erin dieterich
collaborators
jay coles
ryon edwards

8. Signature
Chefs
Auction
November 6, 2011
marchofdimes.com/southcarolina
Signature
Chefs
Auction
November 6, 2011
6:00 pm Embassy Suites
Columbia, South Carolina
678-546-0023
marchofdimes.com/southcarolina
The March of Dimes annual
Signature Chefs Auction
returns with delectable
tastings from Atlanta’s fi nest
chefs and the opportunity to
bid on unique and desirable
auction packages. All proceeds
benefi t the March of Dimes
mission of improving the
health of babies by preventing
birth defects, premature birth
and infant mortality.
Signature
Chef’s
Auction
November 6th, 2011
6:00 pm Embassy Suites
Columbia, South Carolina
marchofdimes.com/south carolina
Signature
Chefs
Auction
November 6, 2011
6:00 pm Embassy Suites
Columbia, South Carolina
678-546-0023
The March of Dimes annual Signature
Chefs Auction returns with delectable
tastings from Atlanta’s fi nest chefs
and the opportunity to bid on unique
and desirable auction packages. All
proceeds benefi t the March of Dimes
mission of improving the health of
babies by preventing birth defects,
premature birth and infant mortality.
march of dimes
The Signature Chef ’s Auction, a fundraiser
hosted annually by the March of Dimes,
is one of Columbia’s most elegant events.
The March of Dimes asked the CreateAthon
team for materials to promote the auction.
The team created a poster, program, print ad
and save-the-date card.
lead team
mamo arima
maria fabrizio
cathy monetti
collaborators
ryon edwards
savannah fink
george fulton

9. gills creek
watershed
The Gills Creek Watershed Association
is dedicated to improving the water
quality of more than 70 miles of
lakes, streams and rivers surrounding
Columbia, SC. They asked the
CreateAthon team to help increase
membership and awareness among
Columbia’s conservation committed.
We updated the organization’s identity
and created a poster.
lead team
lauren bowles
jason corbin
kevin smith
gp worrell
collaborators
mamo arima
tim floyd
sammy rutkowski

10. 2269 Ridge Spring Hwy.
Ridge Spring, SC 29129
office (803) 685-6067
cell (803) 522-4602
Flint Thomas
Recoveryworks@live.com
Recoveryworksponderosa.com
YOur donation can help an
addicted man break free.
Recovery Works is a 501(c)(3) non-pro t corporation that
depends on voluntary contributions from caring, loving
people. We receive no government funding. Because we
are not a medical facility, health insurance will not pay for
our services. However, no one is ever turned away for
nancial reasons. We accept both nancial and in-kind
donations, and all donations are tax-deductible.
Thank you for your donation of:
❑ $25 ❑ $50 ❑ $100 ❑ $200
❑ $500 ❑ $1,000 ❑ Other ____________________
Name__________________________________________
Address ________________________________________
______________________________________________
E-mail _________________________________________
Mail to:
Recovery Works
2269 Ridge Spring Highway
Ridge Spring, SC 29129
All donations are needed and very much appreciated.
Donations are tax deductible. Tax ID #26-2861495.
Men
who are
serious
about
Getting
help:
Call
(803) 685-6067
recovery works
Recovery Works is a residential center for men with
alcohol and drug addiction. The organization asked
for help increasing the number of residents. The
CreateAthon team developed a new logo and a set of
materials to support new referral channels, including
inbound marketing recommendations.
lead team
tim floyd
courtney hipp
kevin smith
collaborators
jennifer bull
jay coles
laurie mcintosh
lee price
keely saye

11. partners for
active living
Partners for Active Living (PAL) aims to
make Spartanburg County a healthier,
more livable community by promoting
walking, bicycling and physical activity
as part of everyday life. The group is
working with like-minded organizations
to launch a new initiative in 2011 that
incorporates active living with other
lifestyle choices like healthy eating
and buying locally grown food. A core
component of the program is a new
brand, rooted in a fabulous website, that
will engage the public in this movement.
Here is a sampling of the work
developed by the CreateAThon team.
(The rest will be unveiled in the Spring.)
MOVE
JOIN PLAY
BIKE SWIM
EAT
ENJOY GROW
lead team
ryon edwards
george fulton
katy miller
molly oakley
kendra schaefer
keely saye
dean schuster
collaborators
erin dieterich
maria fabrizio
rusty farrell
lee price
peyton rowe MEET
MOVE
JOIN PLAY
BIKE SWIM
EAT
LIVE
LIVE WELL
ENJOY GROW
STRETCH
DISCOVER
BREATHE
YOU CAN DO
RUN
WALK
EXECUTIVE DIRECTOR
LRINGO@LIVEWELLSPARTANBURG.ORG
PO LAURA RINGO
EXECUTIVE DIRECTOR
LRINGO@LIVEWELLSPARTANBURG.PO BOX 6728
SPARTANBURG, SC 29304
864.598.9638
864.542.2283 (FAX)
BOX 6728
SPARTANBURG, SC 29304
WWW.LIVEWELLSPARTANBURG.ORG
MEET
LIVE
LIVE WELL
STRETCH
DISCOVER
BREATHE
YOU CAN DO
RUN
WALK
BIKE
LAURA RINGO
PO BOX 6728
SPARTANBURG, SC 29304
864.598.9638
864.542.2283 (FAX)
PO BOX 6728
SPARTANBURG, SC 29304
WWW.LIVEWELLSPARTANBURG.ORG

12. There’s something truly joyful about working with others
who share our passion for the nonprofit community.
Riggs Partners would like to extend a huge “thank you”
to the guest creatives and sponsors who helped make
year 13 of CreateAthon a success.
We couldn’t have done it without you.
Guest Creatives
Michele Affronte
Lauren bowles
Jennifer Bull
Jason Corbin
Erin Dieterich
Rusty Farrell
Savannah fink
tim floyd
george fulton
William Huang
courtney hipp
laurie Mcintosh
Molly Oakley
lee price
Keely Saye
dean schuster
kendra Schaefer
gP worrell
thank you
RIGGS PARTNERS
mamo arima
Tom barr
teresa coles
ryon edwards
maria fabrizio
katy miller
cathy monetti
sammy rutkowski
kevin smith
Contributors
YEsterdays restaurant
Moe’s southwest grill
crowson stone printing
from riggs partners