Outdoor brands have very passionate fans in their communities. Yet, social remains a relatively new tool. Many brands have only scratched the surface of ways to engage their fans. Not just for Outdoor Retailing brands, presented by Riley Gibson, CEO & Founder of Napkin Labs (www.napkinlabs.com), learn how to leverage that passion and social influence while integrating stakeholders such as marketing with product innovation.
11. “Most of us go through life finding it hard
enough to have good relationships with
the real people in our life, let alone all the
brands we buy.”
- Bruce McColl - CMO of Mars.
12. “
“
Our task is not nurturing
enthusiasm,
but overcoming
indifference.
- Martin Weigel - W+K.
13. Trigger
Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity