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Marketplace strategies for engaging multiple generations

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Rio Novia Indra
Rio Novia Indra
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By Rio Novia Indra
Market Place Flexible
Pikun atau Alzheimer Olah raga Otak • Kebiasaan menggunakan tangan kidal/kanan • Membaca • Bermain Puzzle atau TTS • Bermain Game strategy, Catur, dll • Rubah rutinitas • Belajar bahasa asing • Menikmati dan memainkan Music • Latihan fisik • Sosialisasi • Mencari hobby baru
Change, Change, Change
Market Place Paycheck
Marketplace Compete
To Win The Market Place
Introduction to Employee Generation
Traditionalists (aka The Silent Generation) • Lahir 1927 – 1945 • Pekerja Keras • Loyal • Technology Challanged • Nilai Nilai : safety and Security
Baby Boomers • Lahir 1946 – 1964 • Orientasi Pada Pekerjaan • Independent • Orientasi Pada hasil • Competetive
Generation X • Lahir 1965 – 1980 • Individualistic • Technology Adept • Flexible • Value Work/Life Balance
Generation Y • Lahir 1980 – 1998 • Technology Savvy • Family Centric • Achievement Oriented • Team Oriented • Attention Craving
Veterans Baby Boomers Generation X Generation Y (1927-1945) (1945-1964) (1965-1980) (1980-1998) Work Ethic and Values • Pekerja Keras • Gila Kerja • menyederhanakan • Multitask • Hormati Wewenang • Effesian • Percaya Diri • Keras kepala • Mudah menyerah • Gigih • Kejelasan • pengusaha • Utama bekerja • Pemenuhan • Tidak Percaya • Toleran • Patuh thd Rule • Kesenangan • Orienatsi Tujuan • Bertanya Work Is… • Tanggung Jawab • Kesenangan • Kesempatan • Untuk Tujuan • Kepastian • Pemenuhan Leadership Style • pengarahan • Kesepakatan • Kesempatan sama • Perintah dan kontrol • Tujuan bersama • Bertanya Interactive Style • Individu • Team Player • equal with money • Kebersamaan • Senang meeting Communication • Formal, Memo • Personal •Langsung, segera •E-mail, voice mail Feedback and Reward •No Reward • Bukan uang •Bertanya •Yes, I may •Kerja bagus • Title Recognition •Fredoom is reward Message that Motivate Experience • You are valued Do it your way, forget You will work with • You are needed the rule other bright creative people Work and Family Life Never the twain shall No balance work to Balance life Balance life meet live

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Marketplace strategies for engaging multiple generations

  • 1. By Rio Novia Indra
  • 3. Pikun atau Alzheimer Olah raga Otak • Kebiasaan menggunakan tangan kidal/kanan • Membaca • Bermain Puzzle atau TTS • Bermain Game strategy, Catur, dll • Rubah rutinitas • Belajar bahasa asing • Menikmati dan memainkan Music • Latihan fisik • Sosialisasi • Mencari hobby baru
  • 7. To Win The Market Place
  • 8.
  • 10. Traditionalists (aka The Silent Generation) • Lahir 1927 – 1945 • Pekerja Keras • Loyal • Technology Challanged • Nilai Nilai : safety and Security
  • 11. Baby Boomers • Lahir 1946 – 1964 • Orientasi Pada Pekerjaan • Independent • Orientasi Pada hasil • Competetive
  • 12. Generation X • Lahir 1965 – 1980 • Individualistic • Technology Adept • Flexible • Value Work/Life Balance
  • 13. Generation Y • Lahir 1980 – 1998 • Technology Savvy • Family Centric • Achievement Oriented • Team Oriented • Attention Craving
  • 14. Veterans Baby Boomers Generation X Generation Y (1927-1945) (1945-1964) (1965-1980) (1980-1998) Work Ethic and Values • Pekerja Keras • Gila Kerja • menyederhanakan • Multitask • Hormati Wewenang • Effesian • Percaya Diri • Keras kepala • Mudah menyerah • Gigih • Kejelasan • pengusaha • Utama bekerja • Pemenuhan • Tidak Percaya • Toleran • Patuh thd Rule • Kesenangan • Orienatsi Tujuan • Bertanya Work Is… • Tanggung Jawab • Kesenangan • Kesempatan • Untuk Tujuan • Kepastian • Pemenuhan Leadership Style • pengarahan • Kesepakatan • Kesempatan sama • Perintah dan kontrol • Tujuan bersama • Bertanya Interactive Style • Individu • Team Player • equal with money • Kebersamaan • Senang meeting Communication • Formal, Memo • Personal •Langsung, segera •E-mail, voice mail Feedback and Reward •No Reward • Bukan uang •Bertanya •Yes, I may •Kerja bagus • Title Recognition •Fredoom is reward Message that Motivate Experience • You are valued Do it your way, forget You will work with • You are needed the rule other bright creative people Work and Family Life Never the twain shall No balance work to Balance life Balance life meet live