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LSS2017: Success Stories For Driving Local Value to Your Brand

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Rio SEO
Rio SEO

View Steve Wiideman's presentation from Rio SEO's Local Search Summit (LSS2017) about what your brand can do to offer value at every phase of the buyers journey.

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SUCCESS STORIES For Driving Local Value to Your Brand Steve Wiideman President WIIDEMAN CONSULTING GROUP @seosteve
HOW DO YOUR CUSTOMERS DEFINE VALUE ALONG THE BUYER JOURNEY?
BUYER’S JOURNEY
AWARENESS
help choosing… checklist for… how to find a… guide to… AWARENESS Solving Early Stage Problems
AWARENESS Solving Early Stage Problems
AWARENESS Solving Early Stage Problems
CONSIDERATION
CONSIDERATION Make It Clear That You Do (or Don’t) Offer Exactly What the User Needs http://bit.ly/local-inventory-ads
CONSIDERATION Hours? Location? Kid-Friendly? Dietary? Bathrooms?
INTEREST
INTEREST What Makes You Better?
INTEREST What Do Other Locals Say About This Location?
PREFERENCE
PREFERENCE Where’s the VALUE?
PURCHASE
PURCHASE How much, how easy?
PURCHASE How much, how easy?
PURCHASE How much, how easy?
PURCHASE How much, how easy?
TAKEAWAYS Offer Value at Every Phase of Buyer Journey Solve Early Stage Problems Optimize for Everything You Sell Maximize User Interest and Purchase Opportunities
OUR FAVORITE TOOLS & METHODS Storybase.com and AnswerThePublic.com Google Search Console & Analytics Audit your own online reviews & survey customers Compare against the top 20 online competitors
THANK YOU!

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