Digital Digest 2

1. Effects of
Covid-19 on
e-commerce
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2. Contents
✓ The Change – 1
✓ New Trends- 5
✓ Covid Economic Insights- 8
2

3. The Change
• With the spread of Covid-19 came
changes in consumer behaviour
• Lockdowns and closures have lead
consumers to move most to all of
their purchasing to online
• Businesses had to adapt to be
accessible.
3

4. “Nowhere else has
unprecedented and
unforeseen growth
occurred as in the digital
and e-commerce sectors,
which have boomed amid
the COVID-19 crisis.
4
“How COVID-19 Triggered the Digital and e-Commerce Turning
Point.” UNCTAD, 15 Mar. 2021, unctad.org/news/how-covid-19-triggered-
digital-and-e-commerce-turning-point.

5. From 14% in 2019 To 17% in 2020
5
14%- 17%
• Global Ecommerce Shares for retail trade have grown
exponentially
• The online economy has helped mitigate the
economic downturn caused by the closures from
Covid-19

6. New Trends
✓ Chatbots
○ Quick responses
✓ Mobile Shopping
○ Increased accessibility
✓ More Payment Methods
○ More options and ease
✓ Use of AI, AR and Big Data
○ Enhance and personalize experience
6

7. Covid-19 Ecommerce Insights
our office
7
COVID-19 COMMERCE INSIGHT, AN EMARSYS INITIATIVE IN COOPERATION WITH GOODDATA- Columbus, Louis. “How COVID-19 Is Transforming E-
Commerce.” Forbes, Forbes Magazine, 28 Apr. 2020, www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-
commerce/?sh=4d97ccb13544.

8. The rise of ecommerce has had a
great impact on the economy but
what does the future hold?
8

9. Thanks!
9

10. Bibliography
10
Columbus, Louis. “How COVID-19 Is Transforming E-Commerce.” Forbes,
Forbes Magazine, 28 Apr. 2020,
www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-
transforming-e-commerce/?sh=4d97ccb13544.
“How COVID-19 Triggered the Digital and e-Commerce Turning
Point.” UNCTAD, 15 Mar. 2021, unctad.org/news/how-covid-19-triggered-
digital-and-e-commerce-turning-point.
“Top 14 Ecommerce Trends in 2021 ( Industry Experts'
Insight).” BigCommerce, 11 June 2021,
www.bigcommerce.ca/articles/ecommerce/ecommerce-trends/#14-
ecommerce-trends-leading-the-way.