Social media and webcare with university students TU Delft ACU Glasgow 14072014
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Rob Speekenbrink is Consultant Online Media at Delft University of Technology, Netherlands. He has worked for, on and with the internet since 1993 – at first as a designer, later as a project leader for large websites, and now as a consultant on online media. Together with a colleague, he heads a webcare team for the University. They started the webcare service in 2010 and now have a team of 10 students providing online monitoring and service. Rob will be speaking alongside Tracy Playle in Session 4.i. on the afternoon of Monday 14 July
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Social media and webcare with university students TU Delft ACU Glasgow 14072014
- 1. Challenge the future Delft University of Technology Social media and webcare with university students Rob Speekenbrink, communication TU Delft, the Netherlands
- 11. Webcare / Online service and helpdesk
- 12. Monitoring
- 14. Influencing
- 16. • 10 students • From 9AM until midnight • 7 days a week • Monitoring and alerting the rest of the organisation • Answering all questions (!!) Within an hour • Producing content
- 44. TU Delft as a network Alumni group >22.000
Notas del editor
- interaction
- sentiment
- Coporate branding
- We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5) They have skills
- They need to be involved in personal branding because it adds up to the corporate brand
- They are all ambassadors
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5) They have skills
- We train them in creating the right content
- We train them how to behave and not to behave
- We train them in what tools to use
- We teach them about the organization and its sensitivities
- So we train them
- 47.776 views
- 52.880 views
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them