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This introduction is to help you understand what to expect from
SCG as your digital partner. It gives an insight into how we work,
our team and our track record in delivering strategic digital projects
in the Caribbean.
Our regional experience, international capabilities and scale gives us
the power to bring unique expertise and local knowledge to our
clients projects.
Our commitment is to build lasting partnerships with our clients
that are built on trust and demonstrated performance and is at the
core of who we are – your digital partner.
Helping organisations achieve business goals with digital
strategies and capability development to sustain and
grow their internal digital operations.
Providing organisations with ROI driven design and
development solutions through delivery management,
extended teams (eTaaS) and bespoke development.
Building results based customer engagement strategies and
multi-channel experiences across marketing, acquisition,
retention, service delivery, loyalty and response.
Designing and deploying high-performance digital sales
solutions to improve conversion, automation, sales
operations and data usage.
We’ve worked with leading global and regional brands across banking, automotive sales, insurance, online payments
and telecoms over the past 8 years across over 50 projects.
With SCG we practise what we preach. We have developed our
own digital business in Jamaica, Trinidad and Barbados with
demonstrable success investing over US$700,000 over the
past 3 years.
Our investment in these platforms, combined with our
certified Google marketing capabilities and agile approach
mean we know what it takes to build and grow successful end-
to-end digital strategies for local market that delivers results.
Generated 12,700 new Mastercard® credit card applications in 90 days with a 100% digital strategy which
included end-to-end design, development marketing and process management.
Delivered digital transformation consulting including key product strategy and design across 7
brand projects with development supported by a dedicated agile team (eTaaS) solution.
Completed a high performing UX and customer journey design for the new KBC.ie website as
part of the overall website development project.
SCG has a proud track record in delivering projects at scale, on time and on budget. We seek to build valued
partnerships through our values of trust, operational excellence and going the extra mile.
Gregory Rose, Managing Director, Lynch Insurance.
Socialcore helped us to understand the digital landscape and to build our digital business. We now have a
strong online presence and strategy with the largest insurance website in Barbados which generated
100% of our new private line business …. Socialcore has helped us grow our customer base and made us
relevant to a wide online audience.
Ed Ince, CEO & Group Director, Digicel Financial Technology.
Robbie and his team have worked on over a dozen projects with us over the last 3 years and manage our
entire online operation with a dedicated team. All of our business lines under their management have
grown substantially with a number of successful launches….SCG are an integral partner and part of our
company….. They are a key part of our product & marketing team.
Mike Parris, CEO and Co-Founder, Prism Holdings.
…over the past year Socialcore have helped us launch a number of digital sales solutions and developed our
digital marketing platform and the results have been fantastic…. I have found them very responsive, insightful
and look forward to continuing our work with them.
E-Commerce
Designed and built the Caribbean’s
largest e-commerce marketplace
on Oracle’s E-Com platform for
Digicel Group.
Digital Transformation
We designed and delivered a new digital
strategy including a new mobile friendly
website growing online sales leads from 0
to over 1,200 per month. Services provided
included strategy, design, development,
marketing and eTaaS.
MyCash Mobile App
Provided nearshore Extended Teams
as a Service (eTaaS) solution delivering
the core website and mobile banking
app as well as automation, UX/UI
design and technology services.
BestQuote Online Business
Establish 5 years ago, we rebuilt
Barbados’ #1 insurance website
completing the end-to-end business
planning, design consulting and
development.
Designed and built the Caribbean’s
largest financial services website with
51,000 monthly site visits and 4,700
leads generated per month.
Paymaster Online Payment
Delivered new website and strategy
that grew US customers from <1,000
to over 25,000 per month. Services
provided included strategy, website
design, development, marketing and
automation.
Lester Nidham – Head of
Development >10 years senior
software engineer ex-InfoTech and
Medullan.
Chair - Barry O’Brien
MD of WCC, Honourary Consul
from Jamaica to Ireland, x-Digicel
CEO for Jamaica and Barbados.
Chartered Director & Engineer
Victor Corcoran - Ireland
CEO Online of UK PLC Paddy
Power/Betfair. Former Fund
Manager Irelands Smart Tech
Fund, x-Digicel CEO, x-CEO
xSellco
William Craig - Jamaica
CEO and Owner of Billy Craig Insurance
Brokers.
CEO – Robbie Burns
Founder SCG and co-founder of REDjet
and, Airone Limited. Senior consultant with
15 years executive experience.
COO– Paddy Downey
Ex-Director of Revenue & Relationship
Manager for CarTrawler and software
developer at Jinny Software and Vero
Solutions.
Director Jamaica - Stuart Shanahan
– ex-CEO of Paymaster (Jamaica),
CaribbeanJobs.com and ex sales
manager at Payzone.
Derek Waddel - Trinidad
Ex-COO of Coca-Cola Caribbean and
director of ThinkInsure Insurance
Canada.
Digital Project Manager – Candice
Seegobin Certified project manager ex-
Prism Financial Services, StepStone.
Founders Senior Management Company Directors
Ciaran Burke - Barbados
Co-MD of WCC, x-Digicel CEO
and Regional CFO, x- Big Four
Audit Manager
Chartered Accountant
Company Backers
Our unique location in the heart of one of world’s leading innovation
centres gives us access to connections with leading tech providers.
We are lucky to work with over 20 FinTech partners specialising
sales, security, data, payments, hosting, design and technology in
Ireland, the US and Canada.
Not only can we leverage these partnerships for our clients, but
through our overseas offices we also we make new connections for
our clients’ helping them build their own digital eco-system and
knowledge.
Ireland - Paddy Downey
60 Dawson St, Dublin 2.
paddy@socialcoregroup.com
+353 87 1302-064
Barbados – James Kay
Haggat Hall, St. George.
james@socialcoregroup.com
+1 246 840-3984
Trinidad – Robbie Burns
40 Hunter St, Port of Spain.
robbie@socialcoregroup.com
+1 868 396-2452

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SCG Introduction

  • 1.
  • 2.
  • 3. This introduction is to help you understand what to expect from SCG as your digital partner. It gives an insight into how we work, our team and our track record in delivering strategic digital projects in the Caribbean. Our regional experience, international capabilities and scale gives us the power to bring unique expertise and local knowledge to our clients projects. Our commitment is to build lasting partnerships with our clients that are built on trust and demonstrated performance and is at the core of who we are – your digital partner.
  • 4. Helping organisations achieve business goals with digital strategies and capability development to sustain and grow their internal digital operations. Providing organisations with ROI driven design and development solutions through delivery management, extended teams (eTaaS) and bespoke development. Building results based customer engagement strategies and multi-channel experiences across marketing, acquisition, retention, service delivery, loyalty and response. Designing and deploying high-performance digital sales solutions to improve conversion, automation, sales operations and data usage.
  • 5. We’ve worked with leading global and regional brands across banking, automotive sales, insurance, online payments and telecoms over the past 8 years across over 50 projects.
  • 6. With SCG we practise what we preach. We have developed our own digital business in Jamaica, Trinidad and Barbados with demonstrable success investing over US$700,000 over the past 3 years. Our investment in these platforms, combined with our certified Google marketing capabilities and agile approach mean we know what it takes to build and grow successful end- to-end digital strategies for local market that delivers results.
  • 7. Generated 12,700 new Mastercard® credit card applications in 90 days with a 100% digital strategy which included end-to-end design, development marketing and process management. Delivered digital transformation consulting including key product strategy and design across 7 brand projects with development supported by a dedicated agile team (eTaaS) solution. Completed a high performing UX and customer journey design for the new KBC.ie website as part of the overall website development project. SCG has a proud track record in delivering projects at scale, on time and on budget. We seek to build valued partnerships through our values of trust, operational excellence and going the extra mile.
  • 8. Gregory Rose, Managing Director, Lynch Insurance. Socialcore helped us to understand the digital landscape and to build our digital business. We now have a strong online presence and strategy with the largest insurance website in Barbados which generated 100% of our new private line business …. Socialcore has helped us grow our customer base and made us relevant to a wide online audience. Ed Ince, CEO & Group Director, Digicel Financial Technology. Robbie and his team have worked on over a dozen projects with us over the last 3 years and manage our entire online operation with a dedicated team. All of our business lines under their management have grown substantially with a number of successful launches….SCG are an integral partner and part of our company….. They are a key part of our product & marketing team. Mike Parris, CEO and Co-Founder, Prism Holdings. …over the past year Socialcore have helped us launch a number of digital sales solutions and developed our digital marketing platform and the results have been fantastic…. I have found them very responsive, insightful and look forward to continuing our work with them.
  • 9. E-Commerce Designed and built the Caribbean’s largest e-commerce marketplace on Oracle’s E-Com platform for Digicel Group. Digital Transformation We designed and delivered a new digital strategy including a new mobile friendly website growing online sales leads from 0 to over 1,200 per month. Services provided included strategy, design, development, marketing and eTaaS.
  • 10. MyCash Mobile App Provided nearshore Extended Teams as a Service (eTaaS) solution delivering the core website and mobile banking app as well as automation, UX/UI design and technology services. BestQuote Online Business Establish 5 years ago, we rebuilt Barbados’ #1 insurance website completing the end-to-end business planning, design consulting and development.
  • 11. Designed and built the Caribbean’s largest financial services website with 51,000 monthly site visits and 4,700 leads generated per month. Paymaster Online Payment Delivered new website and strategy that grew US customers from <1,000 to over 25,000 per month. Services provided included strategy, website design, development, marketing and automation.
  • 12. Lester Nidham – Head of Development >10 years senior software engineer ex-InfoTech and Medullan. Chair - Barry O’Brien MD of WCC, Honourary Consul from Jamaica to Ireland, x-Digicel CEO for Jamaica and Barbados. Chartered Director & Engineer Victor Corcoran - Ireland CEO Online of UK PLC Paddy Power/Betfair. Former Fund Manager Irelands Smart Tech Fund, x-Digicel CEO, x-CEO xSellco William Craig - Jamaica CEO and Owner of Billy Craig Insurance Brokers. CEO – Robbie Burns Founder SCG and co-founder of REDjet and, Airone Limited. Senior consultant with 15 years executive experience. COO– Paddy Downey Ex-Director of Revenue & Relationship Manager for CarTrawler and software developer at Jinny Software and Vero Solutions. Director Jamaica - Stuart Shanahan – ex-CEO of Paymaster (Jamaica), CaribbeanJobs.com and ex sales manager at Payzone. Derek Waddel - Trinidad Ex-COO of Coca-Cola Caribbean and director of ThinkInsure Insurance Canada. Digital Project Manager – Candice Seegobin Certified project manager ex- Prism Financial Services, StepStone. Founders Senior Management Company Directors Ciaran Burke - Barbados Co-MD of WCC, x-Digicel CEO and Regional CFO, x- Big Four Audit Manager Chartered Accountant Company Backers
  • 13. Our unique location in the heart of one of world’s leading innovation centres gives us access to connections with leading tech providers. We are lucky to work with over 20 FinTech partners specialising sales, security, data, payments, hosting, design and technology in Ireland, the US and Canada. Not only can we leverage these partnerships for our clients, but through our overseas offices we also we make new connections for our clients’ helping them build their own digital eco-system and knowledge.
  • 14. Ireland - Paddy Downey 60 Dawson St, Dublin 2. paddy@socialcoregroup.com +353 87 1302-064 Barbados – James Kay Haggat Hall, St. George. james@socialcoregroup.com +1 246 840-3984 Trinidad – Robbie Burns 40 Hunter St, Port of Spain. robbie@socialcoregroup.com +1 868 396-2452