1. Robert Christian Endsley, CRSM CRMC CDMC
5255 Reservation Rd.
Placerville, CA 95667
rendsley@natadco.com - (916) 990-2856
Willing to relocate
Authorized to work in the United States for any employer.
WORK EXPERIENCE
Market Manager
Prophecy Radio Group, LLC - Sherman, TX. - June 2012 to Present.
Responsibilities: Oversee daily operation of CHR KQDR Hot 107.3 FM “Texoma’s #1 Hit Music Station”.
Prophecy Radio Group is a sistercompany of Mad River Radio, Inc. (see below). In 2012 I was promoted
by the president of the companies to duplicate my success that I had in the Eureka market to the Sherman
Texas market. This was in the area of both ratings and revenue. I flipped KQDR from adult hits to the
current format on September 1st, 2012. First ratings book rose KQDR to #1 where the station continues to
hold that position to this day. Station has also experienced double digit revenue increases every year in
monthly and yearly variance reports since 2013. I also handle all national sales through our national
representative firm as well as direct. Many of the buys I get through national and regional direct the station
receives approximately 80% of the buy in the market. In many cases we strive and achieve 100% of the
buy.
Market Manager
Mad River Radio, Inc. - Eureka, CA. – November 2010 to Present.
Responsibilities: Oversee operation through market trips to Eureka California one week every month of
Mad River Radio’s three radio stations in the Humboldt market; CHR KJNY 99.1 KISS FM “Humboldt’s
#1 Hit Music Station”, Adult Contemporary KMDR/KMDRHD1 95.1 MIX FM “Humboldts’s #1 Mix of
Music”, and KMDR HD2 106.7 The EDGE “Humboldt’s ROCK Station”. Responsible for both ratings
and revenue. KJNY has ben #1 in most demographics since I took over. Mad River Radio has experienced
double digit revenue increases every year over the previous years since 2011. Experienced a +52%
increase 2014 over 2015. Handle all national sales,through both our national representative firm as well as
going direct personally. KJNY receives 100% of the buy on several accounts. If there are buys where
multiple stations have to be included I leverage the station to include my other two stations where the group
receives no less than 70% of the overall national buy.
Market Manager
Blue Sky Entertainment Group, Inc. – Paris, TX. – October 2014 to Present.
Responsibilities: Oversee day-to-day operations through markets trips 2-3 days per week for CHR KISY
92.7 KISS FM in Paris Texas. Blue Sky Entertainment Group, Inc. is a part of the Prophecy Radio Group /
Mad River Radio group of radio stations although undera different president. When the company and
station launched in 2014 I was the first choice to run the operation. Since taking over the station has
become #1 in all demographics and has exceeded sales revenue goals.
General Manager
Royce International Broadcasting Corporation - Sacramento, CA. June 1991 to 2007
Responsibilities: KWOD 106.5 “The Alternative”. Worked my way up from Promotion Director / On Air
/ Sales Managerto General Sales Manager and eventually General Manager. Station was at one point the
#1 modern rock radio station in the country per capita in both ratings and revenue. Station was sold to
Entercom in 20013. I remained a consultant for the president of the company for an additional three years.

2. EDUCATION
Mechanical Engineering
California State University Sacramento - Sacramento California
1988 – 1990
SKILLS
RAB Radio Advertising Bureau; CRMC Certified Radio Marketing Consultant (10+ years), CDMD
Certified Digital Marketing Consultant (9+ years), CRSM Certified Radio Sales Management (4+ years).
Proficient in all computer software; Word, Excel, Power Point as well as all Nielsen software.
AWARDS
2011 Bonner McLane awarded by the TAB awarded to KQDR.
TAB The Texas Association of Broadcasters awarded KQDR the Bonner McClane award for outstanding
public service for a medium sized marked. KQDR was the radio station of the year.
2015 Media Partner ofthe Year KQDR
Awarded by the United Way of Grayson County KQDR and Hot 107.3 FM was awarded Media Partner of
the year for our great work in the community with;
Fan Drive, Box fans for the elderly.
Tools For Schools
Hustle For Health
Coats For Kids