The document discusses 28 tourism events that were held in Laurel County, Kentucky in 2015. It provides data showing increases in hotel sales from 2012 to 2013, with the largest increases occurring in August, April, May, and June due to specific events. These events included a golf tournament, cycling event, archery tournament, and motorcycle rally. Typical expenditures by tourism event attendees are broken down. The document estimates that for every $1 increase in hotel sales due to events, $11 is spent elsewhere in the local economy, and the nearly $1.45 million increase in hotel sales in 2013 equated to a $16 million increase overall.

1. 28 Tourism Events Held in 2015
Crossroads to Adventure

3. World’s Largest
3D Archery
Tournament

4. Laurel Lake
Triathlon

5. Sheltowee 12-
Hour Extreme
Adventure Race

7. World Chicken Festival

8. Cycling Capital
of Kentucky ®

9. Kentucky State HOG Rally

10. Kentucky Trail Town

11. Hotel Sales Increase
$11.50
$12.00
$12.50
$13.00
$13.50
$14.00
$14.50
2012 Hotel Sales 2013 Hotel Sales
Millions
Millions

12. Months with Greats Room Sales
Increases
• August (AJGA Golf Tournament)= 25%
increase.
• April (Redbud Ride)= 17% increase.
• May (ASA Archery Tournament= 17%
increase.
• June (Kentucky State HOG Rally)= 15%
increase.

13. Typical Expenditures for Tourism
Events (VISA Study)
Percentage of Expenditure Tourism Event Attendees
Lodging 9%
Retail Sales 30%
Dining 24%
Transportation 16%
Other Activities 21%

14. Estimated Economic Impact
For every one dollar increase in room sales due
to events, $11 dollars are spent in other parts of
the economy.
By VISA’s figures, the $1.45 million increase in
Laurel County hotel sales in 2013 would equate
to almost $16 million increase in the total
economy.