Trōv is a new on-demand insurance app that allows users to insure and file claims for high-priced personal items like laptops directly through the app. The app processes claims within minutes rather than weeks and does not require annual contracts like traditional insurers. Trōv launched in the UK and Australia and plans to expand to the US in 2017, having raised over $25.5 million from investors. The startup aims to appeal to younger audiences who prefer a fast, personalized mobile experience compared to traditional insurance models.

1. T R Ō V , T H E N E W
I N S U R A N C E A P P
ROBERT TAUROSA

2. T R Ō V
Trōv, the on-demand insurance
app, allows users to individually
submit high-priced personal
items such as a laptop, gaming
systems, or even headphones.
The app allows users to also file
claims on your submitted items
right on the app.

3. • Claims are processed in minutes
rather than weeks with normal
insurance companies.
• Does not make users sign up for
annual contracts.
• Features such as on-demand
mobile services and personalization
that most insurance companies do
not normally give you.

4. H O W D I D
I T S T A R T ?
This startup company’s product is currently only offered in the
United Kingdom and Australia but will be available in the United
States in 2017. It has raised over $25.5 million in funding from
Series C to launch the app. The funding was led by Oak HC/FT
along with other investors.
$

5. W H Y I S
I T S M A R T ?
Trōv has found an opportunity to appeal to a younger audience by
offering services that adhere to their current lifestyle of a fast-
paced, personalized and mobile experience. It is a shift from the
perspective of how young people view insurance and how
insurance companies engage with their customers.
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