The document discusses 50 ways to use social media for business purposes. It begins with an introduction to concepts like web 2.0, social media platforms, and the shift of control to site users through user-generated content and engagement. It then provides specific tips across social media platforms like Twitter, Facebook, LinkedIn, and blogs to build networks, share content, start discussions, and get more followers. The tips range from setting goals to monitoring conversations to collaborating with other experts.

1. 50 ways to use Twitter (and other social media) for your business Or…Marketing: the new way

6. A clear shift of - ‘who’s in control!’ Part One: Introduction

8. A clear shift of - ‘who’s in control!’ Part One: Introduction

9. A clear shift of - ‘who’s in control!’ Part One: Introduction

10. A clear shift of - ‘who’s in control!’ Part One: Introduction

11. A clear shift of - ‘who’s in control!’ Part One: Introduction

12. A clear shift of - ‘who’s in control!’ Part One: Introduction

16. Key Players 2.1: Social Media Explained