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Rossanigo,Peretta.Sistur,Nov15,2018
Thewebqualityofitalianski
resortsinthealps.Anenquiry
ThewebqualityofItalianskiresortsi...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
What Are We Talking About?
ThewebqualityofItaliansk...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Alps, Climate and Competition
ThewebqualityofItalia...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Snowfall Shortage
page4ThewebqualityofItalianskires...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Climate Changes
ThewebqualityofItalianskiresortsint...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
From A Wider Research
Thepaperreportsonanextensiveq...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
15 Italian Sky Resorts
Theskiresortsconsidered were...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Resorts Considered
page8ThewebqualityofItalianskire...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Regions, Sky Resorts, KMs
Valled’Aosta Courmayeur b...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
The 7Loci Methodology
Resorts’anddestinations’ webs...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
7Loci Questions: Quis? Who? Identity
1. Doesthewebs...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
7Loci Questions: Quid? What? Content
6. Do youbelie...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
7Loci Questions: Cur? Why? Services
15. Doyoubeliev...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
7Loci Questions: Ubi. Where? Individuation
25. Isth...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
7Loci Questions: Quando? When? Maintenance
34. Does...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
7Loci Questions: Quomodo? How? Usability
38.Isthena...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Websites / 7Loci Quality Evaluation
LivignoFeeltheA...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Websites / Cultures
LivignoFeeltheAlps EN GE CZ RU
...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Networking
Visitstotheresorts’officialwebsiteswerec...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Visits To The Official Websites
page20Thewebquality...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Social Networking
Increaseinthenumberof likesandfol...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Likes &Followers in Social Networking
page22Thewebq...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Web Presence Helps
Thenumberofvisitstotheofficialw...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Key Points
page24ThewebqualityofItalianskiresortsin...
Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
Thanks For Your Attention
page25ThewebqualityofItal...
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The web quality of Italian sky resorts in the Alps. An enquiry

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A presentation with Alessia Rossanigo at the 2018 Sistur conference, held in Benevento November 14 through 16

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The web quality of Italian sky resorts in the Alps. An enquiry

  1. 1. Rossanigo,Peretta.Sistur,Nov15,2018 Thewebqualityofitalianski resortsinthealps.Anenquiry ThewebqualityofItalianskiresortsintheAlps AlessiaRossanigo RobertoPeretta UniversityofBergamo
  2. 2. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 What Are We Talking About? ThewebqualityofItalianskiresortsintheAlps page2 1. Alps, Climate and Competition 2. From A Wider Research 3. 15 Italian Sky Resorts 4. The 7Loci Methodology 5. Websites’ Quality 6. Networking 7. Web Presence Helps imagecredit toTravelers.com
  3. 3. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Alps, Climate and Competition ThewebqualityofItalianskiresortsintheAlps page3 Skiresortsfacespecificproblemsworldwide. Seasonalconditions,increasing snowfallshortage,fierceinternational competition,needsofaverycarefulmarketsegmentation, andparticular customercaretobegranted toskiersareallcrucialquestionswhichnotevery other sortoftourismdestinationshavetoaddress. Canwebquality–beyondbeingamustindigitaltimes–helpmanagingsome ofthesequestionsefficiently?
  4. 4. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Snowfall Shortage page4ThewebqualityofItalianskiresortsintheAlps
  5. 5. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Climate Changes ThewebqualityofItalianskiresortsintheAlps page5
  6. 6. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 From A Wider Research Thepaperreportsonanextensivequalityevaluationof thewebpresenceoffifteenItalianskiresortsinthe Alps,whichwasperformed whileresearching fora finaldissertationsuccessfullydiscussedintheframe oftheMasterCourseinProjectandManagementof TourismSystemsattheUniversityofBergamo. page6ThewebqualityofItalianskiresortsintheAlps imagecredittoTravelers.com
  7. 7. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 15 Italian Sky Resorts Theskiresortsconsidered werechosenfortheirconnotativeroleindifferent sectionsoftheAlpinerangesystem. Theresorts’sizewasspecificallytakenintoaccount,inorder toguaranteea comparisonbetweenbig,mediumandsmallones. Adistinctionbetweenintercommunalresortsandproperdestinationswas alsoacknowledged. page7ThewebqualityofItalianskiresortsintheAlps
  8. 8. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Resorts Considered page8ThewebqualityofItalianskiresortsintheAlps
  9. 9. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Regions, Sky Resorts, KMs Valled’Aosta Courmayeur big 100 intercommunalresort Pila medium 70 intercommunalresort Torgnon small 25 destination Piedmont Vialattea big 320(400) intercommunalresort LimonePiemonte medium 52 intercommunalresort SanGiacomoCardiniSki small 35 intercommunalresort Lombardy Livigno big 115 destination Aprica medium 50 destination PianidiBobbio-Valtorta small 35 intercommunalresort Trentino-AltoAdige MadonnadiCampiglio big 150 intercommunalresort /Südtirol SanMartinodiCastrozza medium 60 destination Speikboden small 38 intercommunalresort Veneto Cortina big 115 destination Arabba-Marmolada medium 58 destination Sappada small 20 intercommunalresort page9ThewebqualityofItalianskiresortsintheAlps
  10. 10. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 The 7Loci Methodology Resorts’anddestinations’ websiteswereanalysedand comparedbyputting the7Lociqualityevaluationmeta-modeltogooduse,whichwasdevelopedat theUniversityofTrentoonaproposalbyprofessor LuisaMich. page10ThewebqualityofItalianskiresortsintheAlps 1. Quis? Who? Identity 2. Quid? What? Content 3. Cur? Why? Services 4. Ubi? Where? Individuation 5. Quando? When? Maintenance 6. Quomodo? How? Usability 7. Quibusauxiliis? ByWhatMeans? Resources
  11. 11. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 7Loci Questions: Quis? Who? Identity 1. Doesthewebsiteclearlyshowanidentity? 2. Doesthewebsiteclearlyidentifywhatsort oftourismcanbeperformedinthe destination? 3. Doesthewebsiteclearlyidentifywherethedestinationis? 4. Doesthewebsitehaveasuitablegraphiclayout? 5. Doesthewebsitepromisetoprovide differentcontentsfordifferenttargets? page11ThewebqualityofItalianskiresortsintheAlps
  12. 12. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 7Loci Questions: Quid? What? Content 6. Do youbelievethatthewebsite’scontentfulfilsthemanagers'needs? 7. Doesthewebsiteclearlyprovideinformationonthe managers? 8. Doyou believethatthewebsite'scontentfulfilstheusers’needs? 9. Doesthewebsiteprovideclearandsufficienttextcontent? 10. Doesthewebsiteprovideclearandsufficientmultimedia content? 11. Doesthewebsiteprovideusefulexternallinks? 12. Doesthewebsiteprovide informationonscheduledevents? 13. Doesthewebsiteprovidesomeusefuldownloadablematerial? 14. Doesthewebsitedeclaretheinvolvedcopyrights? page12ThewebqualityofItalianskiresortsintheAlps
  13. 13. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 7Loci Questions: Cur? Why? Services 15. Doyoubelievethatthewebsite'sservicesfulfilthemanagers'needs? 16. Dothewebsite'sservicesfulfiltheusers'needs? 17. Doesthewebsiteprovide meteoinformation? 18. Doesthewebsiteprovideorlinkusefulinformationonlocaltransport? 19. Doesthewebsiteprovideorlinke-commercefunctions? 20. Dothee-commercefunctions,ifany,work? 21. Isthewebsitesecure? 22. Doesthewebsiterespecttheusers'privacy? 23. Doesthewebsiteprovideorlinkgeoreferenced cartography? 24. DoesthewebsiteprovideLBSs? page13ThewebqualityofItalianskiresortsintheAlps
  14. 14. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 7Loci Questions: Ubi. Where? Individuation 25. Isthewebsitewellpositionedonthemainsearchengines? 26. Doesthegeographicalpositionofthewebsite'smanagingofficeappear onweb serviceslikeGoogleMaps? 27. Isthedomainnameeasilyremembered? 28.Doesthewebsiteallowcommunicationwithitsusers? 29. Doesthewebsitesuggestofflinecommunicationchannels,too? 30.Doesthewebsiteallowcommunicationamongitsusers? 31. Doesthewebsitemanagesocialnetworkingpageslinkedtothewebsite? 32. Doesthewebsiteeffectivelyengagepeoplethroughitssocialnetworking? 33. Doesthewebsiteappeartoallowcommunicationamongthedestination'sactors? page14ThewebqualityofItalianskiresortsintheAlps
  15. 15. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 7Loci Questions: Quando? When? Maintenance 34. Doesthewebsite'ssoftwarework? 35. Doesthewebsiteappeartobe regularly updated? 36.Doallofthelinkswork? 37. Isthewebsitetechnologicallyupdated? page15ThewebqualityofItalianskiresortsintheAlps
  16. 16. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 7Loci Questions: Quomodo? How? Usability 38.Isthenavigationeasyandclear? 39.Isaninternalsearchengineprovided?Doesitworkproperly? 40. Isasitemapavailable? 41. Isthewholehomepagevisualizedinlessthanfiveseconds? 42. Doesthewebsiteprovidedifferenteditionsin differentlanguages? 43. Arethedifferenteditionsreallyindifferentlanguages?Isthecontentcompletelylocated? 44. Doesthewebsiteuseclearandsufficienticonsandlanguage? 45. Isanyspecialplugin(likeAdobeFlash)needed? 46. Areimpairedusersconsidered? 47. Isthewebsitereadableonasmartphone,and/orrecommendsanapp? page16ThewebqualityofItalianskiresortsintheAlps
  17. 17. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Websites / 7Loci Quality Evaluation LivignoFeeltheAlps 43/47 91% veryhighquality destination APTSanMartinodi Castrozza 43 91% destination ArabbaFodomDolomites 43 91% destination PilaSnowland 42/47 89% highquality intercommunalresort RiservaBiancaLimonePiemonte 42 89% intercommunalresort SkiWorldAhrntal 42 89% intercommunalresort PianidiBobbio 41 87% intercommunalresort FunivieMadonnadiCampiglio 41 87% intercommunalresort CortinaDolomiti 41 87% destination CourmayeurMontBlanc 40/47 85% mediumquality intercommunalresort ApricaOnline 39 83% destination TorgnonValled'Aosta 38 81% destination Vialattea 38 81% intercommunalresort SappadaSki 35/47 74% lowquality intercommunalresort SanGiacomoCardiniSki 28 60% intercommunalresort page17ThewebqualityofItalianskiresortsintheAlps
  18. 18. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Websites / Cultures LivignoFeeltheAlps EN GE CZ RU APTSanMartinodi Castrozza EN GE CZ PL ArabbaFodomDolomites EN GE PilaSnowland EN FR RiservaBiancaLimonePiemonte EN FR SkiWorldAhrntal EN GE PianidiBobbio EN FunivieMadonnadiCampiglio EN CortinaDolomiti EN GE CourmayeurMontBlanc EN GE FR RU CH JP ApricaOnline EN GE FR CZ CH SL NE ES TorgnonValled'Aosta EN FR Vialattea EN SappadaSki SanGiacomoCardiniSki page18ThewebqualityofItalianskiresortsintheAlps
  19. 19. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Networking Visitstotheresorts’officialwebsiteswerecheckedusingSimilarWeb. CheckswereperformedinSeptember-November2017,October-December2017 andJanuary-March2018. WhileCourmayeurandTorgnonhadaboutthesamenumberofvisits,otherofficial websites–namelySanMartinodiCastrozza,Livigno,PianidiBobbioandVialattea –witnessedsignificantincreases. page19ThewebqualityofItalianskiresortsintheAlps Allothersignificantparameters,like thebouncerate,ordirect,organicvs. paidsearches,werechecked,too.
  20. 20. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Visits To The Official Websites page20ThewebqualityofItalianskiresortsintheAlps September-November 2017 October -December2017 January-March2018 Differences CourmayeurMontBlanc 58,625 134,204 66,272 7,647 PilaSnowland 180,195 298,302 301,812 121,617 TorgnonValled'Aosta 63,986 52,497 66,337 2,351 Vialattea 150,891 169,143 471,871 320,980 RiservaBiancaLimonePiemonte 305,173 559,380 272,384 -32,789 SanGiacomoCardiniSki 9,086 9,145 61,849 52,763 LivignoFeeltheAlps 632,158 758,062 893,395 261,237 ApricaOnline 126,049 167,403 215,740 89,691 PianidiBobbio 156,521 294,647 468,497 311,976 FunivieMadonnadiCampiglio 139,099 154,661 261,294 122,195 APTSanMartinodi Castrozza 245,472 387,346 420,679 175,207 SkiWorld Ahrntal 100,632 501,241 121,885 21,253 CortinaDolomiti 100,112 127,607 119,085 18,973 ArabbaFodomDolomites 26,682 46,304 111,892 85,210 SappadaSki <5,000 8,001 15,774 >10,000
  21. 21. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Social Networking Increaseinthenumberof likesandfollowerstotheresorts’officialpresence insocialnetworkswerechecked directlyonFacebook,InstagramandTwitter. DifferencesweremonitoredfromDecember2017toApril2018. page21ThewebqualityofItalianskiresortsintheAlps
  22. 22. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Likes &Followers in Social Networking page22ThewebqualityofItalianskiresortsintheAlps MoreFacebook Likes December-April MoreFacebook Likes December-January MoreInstagram followers December-April MoreTwitterfollowers December-April SanMartinodiCastrozza 7,682 3,273 436 - Livigno 5,799 3,863 6,455 3 Cortina 2,367 1,313 3,200 228 Pila 1,914 1,184 - - LimonePiemonte 1,598 639 4,643 -4 PianidiBobbio 1,406 1,044 603 5 Madonnadi Campiglio 1,276 710 1,600 53 Courmayeur 867 699 - 80 Aprica 678 389 435 54 Arabba 637 373 798 - Sappada 493 310 222 - Speikboden 486 260 437 - SanGiacomoCardiniSki 446 232 526 = Torgnon 365 219 151 526 Vialattea 674 459 582 -
  23. 23. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Web Presence Helps Thenumberofvisitstotheofficialwebsiteshasappearedtoberelatedto thewebsites’quality. Theincreaseintherelevantsocialnetworkingpresencehasappearedtobe relatedtothenumberofvisitsandthewebsites’quality. What’seven moreimportant,thewiderresearchperformedintheframeof theMasterCourseinProject andManagement ofTourismSystemsatthe UniversityofBergamohasprovedthatthenumberoftourists isfrequently relatedtothenumberofvisitstotheofficialwebsites,thewebsites’quality, andtheincrease inthe relevantsocialnetworkingpresence. page23ThewebqualityofItalianskiresortsintheAlps
  24. 24. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Key Points page24ThewebqualityofItalianskiresortsintheAlps 1. Alpine Tourism And Climate Change 2. This Is A Section Of A Wider Research 3. 15 Italian Sky Resorts Chosen 4. The 7Loci Methodology Adopted 5. Websites’ Quality Evaluated 6. Networking Assessed 7. Web Presence Help Verified imagecreditto30cc
  25. 25. Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018 Thanks For Your Attention page25ThewebqualityofItalianskiresortsintheAlps Questions? AlessiaRossanigo RobertoPeretta UniversityofBergamo

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