Web Presence Quality Reporting as one of my 2018-2019 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.

1. ITforTourismServices,UniBg2018-2019
How to write and edit a 7Loci
professional report, evaluating the
quality of a DMO web presence.
This task, by the way, contributes
to the evaluation of your own
eTourism compliance
WebPresence
QualityReporting
WebPresenceReporting.Lecture11,November23,2018

2. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Today
08.Tuesday,Oct30
Design:Usability,
Gamification,
Augmented&Virtual
Reality
page2
09.Tuesday,Nov13
Quality,Standards,
Models&Meta-Models.
The7Loci
11.Thursday,Nov22
WebPresence
QualityReporting
12.Tuesday,Nov27
Big-Bang
Disruptions
andTourism
13.Tuesday,Dec 4
Yourreports’
presentation:
1stgroup
14. Thursday,Dec6
Yourreports’
presentation:
2ndgroup
15.Tuesday,Dec11
Yourreports’
presentation:
3rdgroup
10.Tuesday,Nov20
WebPresence.
A7Loci
Evaluation
Model
WebPresenceReporting.Lecture11,November23,2018

3. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
What Are We Talking About Today?
1. Start From The Official Web Presence
2. What Is A Presentation For?
3. What Is A Report For?
4. Words vs. Pictures
5. Map Of The Web Presence
6. Formats and Weights
7. Lists of Strenghts and Weaknesses Are Welcome
WebPresenceReporting.Lecture11,November23,2018 page3
image credit toAttitude School imagecreditto IconFinder
image credit to
eTourismSummit.com
imagecreditto Designtoryimage credit toa-mentor

4. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Start From The Official Web Presence
Firstofall,makesurethat theofficialwebpresenceofthechosendestination
isaDMO’s.(Howcanyoutell…?)
Enquiryaboutthe destination’s tasksandtargets.
Consider whicharethedestination’s competitors?
Workintimetocompleteyour7Locievaluation.
WebPresenceReporting.Lecture11,November23,2018 page4
image credit to
eTourismSummit.com

5. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
A Guideline
Findheresomeadviceonhowtodesignapresentationandorganizeareport
abouta7Lociqualityevaluation.
WebPresenceReporting.Lecture11,November23,2018 page5
image credit toa-mentor
Onceyour7Loci
evaluationhasbeen
completed,planthe
sections,and decide
howmanyslides/digits
devotetoeachsection.

6. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
What Is A Presentation For?
Apresentation(aPowerPoint,anImpress,aPrezi,or evenaCanvasfile)must
bedesignedtobeusedasabasisfor presentingyourconclusionsinpublic.
Sopayattentiontoyouraudience!
 Declarewhoyouare,andwhythepresentationisheld.
 Provideasummary,andmakeclearhowlongyourspeechlasts.
 Considerthatthetextshouldbereadablefromadistance:nosmalltext!
Yourpresentation, however,willalsobepublishedontheWeb:everyslide
mightbeindividuallydownloadedbyyourfuturereaders.Soplease
 ensurethateveryslidehasafooterwithtitle,date,andpagenumber;
 makejudicioususeofanimations:chooseonestyle,anduseitwhenneeded.
WebPresenceReporting.Lecture11,November23,2018 page6

7. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
What Is A Report For?
Areport(anMSWord,anOpenOfficeWriteroraPDFfile)isintendedto
summarizeinwriting–briefly,butcompletely–thetaskofaresearch, the
methodologyadopted,theresultsoftheresearch, andconclusionsreached.
Areportisnotapersonaldiary.Carefullyavoidwritinginfirstperson,because
aprofessionalstyleisrequired.Never writesomethinglike«wedecided
that…»Rather,useexpressionslike«Thestancewastaken…»
Areportmustbeproperlyorganized,withatitle,namesofitsauthors,
subtitles,andanadequatelistofreference. Diagramsorpicturesarewelcome.
Likeapresentation,areportmusthave headings,adate,andpagenumbers.
WebPresenceReporting.Lecture11,November23,2018 page7

8. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Words, Diagrams And Pictures
Spokenorwrittenthattheymaybe,
wordsareobviouslythebasiccontentof
bothpresentationsandreport.
Reportsmustcontaindiagramsofthe
resultsfoundthroughwebtoolsandby
researchingonsocialengagement.
Picturesarequiteobviouslyneeded
whenpresentinginpublic.
Picturesthatprovideacontextmaybe
publishedasslides’backgrounds.
WebPresenceReporting.Lecture11,November23,2018 page8
Requiredwebtools:
1. PageRank
2. SimilarWeborthelike
3. Linkcheckerorthelike
4. Pingdom
5. GoogleMobile-Friendlinesstest

9. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Map Of The Web Presence
Amapoflinksamongofficialand
semi-officialpiecesofwebpresence
isneededinbothpresentationsand
reports.
WebPresenceReporting.Lecture11,November23,2018 page9
imagecreditstosocialpopcreative.com

10. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Formats and Weights
Becarefulinchoosingformatsandconsidering weights(thatis,thenumberof
bytes)ofthepicturesyoupublish.
Thejpgformatisbestforphotos.Thepngorthegifformatsarebestforicons.
Neitherpresentations norreportshavetobetooheavy.Absolutelyreduce
weightsbydecreasing pictures’resolution.
Pleasechecktheweightof yourpresentationsbeforedelivery. Amongthe2017
samplepresentationsfoundonGoogleDrivethroughhttps://kiwimilano.it/dct/,
thoseaboutSt.Petersburg,Holland,CornwallandFaroearetooheavy.
Anexcessiveweightofapresentationmaybea reasonforrejection,thisyear.
WebPresenceReporting.Lecture11,November23,2018 page10

11. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Strengths & Weaknesses
Howtoimprove?...
WebPresenceReporting.Lecture11,November23,2018 page11
imagecredittoAttitudeSchool
Providing listsof
strengths&weaknesses
inthewebpresenceof
thedestination
considered ispossibly
thecomprehensive final
resultofaquality
evaluation.

12. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Today’s Key Points
WebPresenceReporting.Lecture11,November23,2018 page12
1. Start From The Official Web Presence
2. What Is A Presentation For?
3. What Is A Report For?
4. Words, Diagrams And Pictures
5. Map Of The Web Presence
6. Formats and Weights
7. Lists of Strenghts and Weaknesses Are Welcome

13. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Thanks For Your Attention
page13WebPresenceReporting.Lecture11,November23,2018
PicturebyNhat Vuong fromthe2014 Workshop