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QR Codes & Augmented Reality For Mobile Library Users Robin M. Ashford, MSLIS Handheld Librarian  IV, February 23, 2011
Why Focus On Mobile Users?   http://www.youtube.com/watch?v=6mCkbrYKQyI
QR Codes - Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are QR (Quick Response) Codes?  ,[object Object],[object Object],[object Object],[object Object]
http://guides.boisestate.edu/content.php?pid=141622&sid=1207621
http://providence.libguides.com/content.php?pid=76255&sid=564750
QR Codes @ CLC - Creative Library Video http://www.youtube.com/watch?v=O6Jk1bfobXA
QR Code Apps: Free, easy, quick Note: In most cases any app will work, but there are exceptions – query your app store for QR or barcode reader - or text the word SCAN to 43588 (standard data rates apply)
Examples: QR Codes GFU Libraries Film trailers Room reservations Magazines & Journal areas  Art shows & exhibits More on flickr: http://bit.ly/dVd26J
QR Code to Library Tutorials
Online Catalog ,[object Object],http://bit.ly/eiwPBs
Library Vendors & QR Codes
Promotional Cards/Posters to Library Mobile Websites flickr: lukask's photostream
Kaywa – Simple QR Code Generator http://qrcode.kaywa.com/
Batch QR Codes & Tracking/Analytics How to track QR codes in Google Analytics http://bit.ly/i1W7Yc http://bit.ly/e6Qzg6 How To Create a QR Code and Track with Bit.ly http://bit.ly/g17Dt1
Contact Information –Business Cards– Digital Profiles Jumpscan - All-In-One QR Code http://youtu.be/ iAux63XNcgc Creating a Contact Code with ScanLife http://youtu.be/ TZdWnvCNZ9Q Create QR-Code Business Cards for Free  http://youtu.be/jJPBuWFEpeI
Proprietary Codes and Readers  -  Microsoft tag  http://youtu.be/OuDTlDfAbWU
Visual Search - Google Goggles & QR Codes Scan Objects & QR Codes
http://youtu.be/ R0eYxi9MPPY
VMFA Picasso Exhibit  QR Codes & Augmented Reality
Picasso Augmented Reality Exhibits  “ Ads sporting QR codes will soon go up in 33 Starbucks locations in Richmond. Go inside and you can see  augmented reality  visions of Picasso’s art on the walls using a Layar (AR) browser. Fans in Philadelphia will also be able to see the exhibit via AR at an empty store space on South Street. (Below is a mock-up of how the Philadelphia exhibit is supposed to look.)” http://mashable.com/2011/02/10/qr-codes-picasso/
QR Code Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future?  Will QR codes mainstream in North America? In the UK? Other regions? Does it matter? How long will QR codes stick around?
What is Augmented Reality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Augmented Reality:  The Future of Education  Concept Video  http ://vimeo.com/groups/gpm/videos/ 2341387
Augmented Reality Explained  by Common Craft http://www.youtube.com/watch?v=D-A1l4Jn6EY http://www.commoncraft.com/augmented-reality-video
Location-Based Augmented Reality  Tours / Scavenger Hunts & More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
    Location-Based Augmented Reality Apps junaio app with wikipedia info Layar app with Google info
Location-Based Augmented Reality Tag Places – Create campus & library tours Use existing information or create your own story
Augmented Reality – 3D  ,[object Object],[object Object],[object Object],[object Object]
Augmented Reality -3D Moves to Mobile ,[object Object],[object Object],[object Object]
Augmented Reality - Mobile ,[object Object],http://youtu.be/LRceOYbrVzc
Practical Augmented Reality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making Life Easier with Augmented Reality  http://www.youtube.com/watch?v=_6FMABGBMjY
The Future – Mixed Realities? ,[object Object],[object Object],[object Object]
Augmented Reality  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the horizon –  potential game changers: “ Geoloqi is a private, real-time mobile & web platform for securely sharing location data, with  features such as Geonotes, proximal notification, and  sharing real-time GPS maps with friends” . http://geoloqi.com http://bit.ly/eGI46K
Additional Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Library related QR code Links  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Handheld librarian IV Feb 23, 2011 - QR Codes & Augmented Reality For Mobile Library Users

  • 1. QR Codes & Augmented Reality For Mobile Library Users Robin M. Ashford, MSLIS Handheld Librarian IV, February 23, 2011
  • 2. Why Focus On Mobile Users? http://www.youtube.com/watch?v=6mCkbrYKQyI
  • 3.
  • 4.
  • 7. QR Codes @ CLC - Creative Library Video http://www.youtube.com/watch?v=O6Jk1bfobXA
  • 8. QR Code Apps: Free, easy, quick Note: In most cases any app will work, but there are exceptions – query your app store for QR or barcode reader - or text the word SCAN to 43588 (standard data rates apply)
  • 9. Examples: QR Codes GFU Libraries Film trailers Room reservations Magazines & Journal areas Art shows & exhibits More on flickr: http://bit.ly/dVd26J
  • 10. QR Code to Library Tutorials
  • 11.
  • 12. Library Vendors & QR Codes
  • 13. Promotional Cards/Posters to Library Mobile Websites flickr: lukask's photostream
  • 14. Kaywa – Simple QR Code Generator http://qrcode.kaywa.com/
  • 15. Batch QR Codes & Tracking/Analytics How to track QR codes in Google Analytics http://bit.ly/i1W7Yc http://bit.ly/e6Qzg6 How To Create a QR Code and Track with Bit.ly http://bit.ly/g17Dt1
  • 16. Contact Information –Business Cards– Digital Profiles Jumpscan - All-In-One QR Code http://youtu.be/ iAux63XNcgc Creating a Contact Code with ScanLife http://youtu.be/ TZdWnvCNZ9Q Create QR-Code Business Cards for Free http://youtu.be/jJPBuWFEpeI
  • 17. Proprietary Codes and Readers - Microsoft tag http://youtu.be/OuDTlDfAbWU
  • 18. Visual Search - Google Goggles & QR Codes Scan Objects & QR Codes
  • 20. VMFA Picasso Exhibit QR Codes & Augmented Reality
  • 21. Picasso Augmented Reality Exhibits “ Ads sporting QR codes will soon go up in 33 Starbucks locations in Richmond. Go inside and you can see augmented reality visions of Picasso’s art on the walls using a Layar (AR) browser. Fans in Philadelphia will also be able to see the exhibit via AR at an empty store space on South Street. (Below is a mock-up of how the Philadelphia exhibit is supposed to look.)” http://mashable.com/2011/02/10/qr-codes-picasso/
  • 22.
  • 23. Future? Will QR codes mainstream in North America? In the UK? Other regions? Does it matter? How long will QR codes stick around?
  • 24.
  • 25. Augmented Reality: The Future of Education Concept Video http ://vimeo.com/groups/gpm/videos/ 2341387
  • 26. Augmented Reality Explained by Common Craft http://www.youtube.com/watch?v=D-A1l4Jn6EY http://www.commoncraft.com/augmented-reality-video
  • 27.
  • 28. Location-Based Augmented Reality Apps junaio app with wikipedia info Layar app with Google info
  • 29. Location-Based Augmented Reality Tag Places – Create campus & library tours Use existing information or create your own story
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Making Life Easier with Augmented Reality http://www.youtube.com/watch?v=_6FMABGBMjY
  • 35.
  • 36.
  • 37. On the horizon – potential game changers: “ Geoloqi is a private, real-time mobile & web platform for securely sharing location data, with features such as Geonotes, proximal notification, and sharing real-time GPS maps with friends” . http://geoloqi.com http://bit.ly/eGI46K
  • 38.
  • 39.

Notas del editor

  1. University of Amsterdam, Boise State University, George Fox University
  2. Virginia Museum of Fine Art – Discover The Master Exhibit
  3. Jagtag and ScanLife now allow those without smartphones to receive content from QR codes via MMS http://www.jagtag.com/jagtag-corporate/news/jagtag-extends-mobile-marketing-platform-qr-code-solution “ Scanlife Enables QR Code Reading on Any Camera Phone, Confirming QR's Future ” http://www.fastcompany.com/1727826/scanlife-service-adds-qr-code-reading-on-any-camera-phone-confirms-qrs-future
  4. Earlier Augmented Reality (before mobile)