1. Living next to a flagship development
A research on how the residential neighbourhood Van der Pekbuurt
and its local community can benefit from the adjacent flagship
development Overhoeks, Amsterdam
Robin Boelsums
Author 2011 P4 Presentation

2. About...
How the strategic plan and urban design can creating mutual, local benefits between the residential
neighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam,
in socioeconomic and spatial terms
Strategic plan Urban design
Mission:
Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential
neighbourhood Van der Pekbuurt, Amsterdam
Goal 1 Goal 2 Goal 3 Goal 4
Reposition aims Inform local Local community Integration plans
community participation
Sub goals
Put mutual, local benefits Create enthusiasm amongst Frame the preferences and Make mutual, local benefits
on the agenda local communities needs of local residents possible to employ
Create enthusiasm amongst Increase viability of Create enthusiasm amongst Decrease fragmentation
local community Overhoeks local communities and social polarisation
Public approval and Overhoeks attractive for Make Overhoeks attractive
enthusiasm broader audience for broader audience
Residents trust expenses of Increase viability of
government Overhoeks

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Content
INTRO
Flagship development Context Project framework
RESEARCH
Benefits & disadvantages Strategic plan Urban design Implications
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

4. FLAGSHIP DEVELOPMENT

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“significant, high-profile and prestigious
Title
land and property development which
plays an influential and catalytic role in
urban regeneration”
(Bianchini et al., 1992, p.252)
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

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Positive Negative
Create wealth Benefits unevenly distributed
Create jobs Fragmentation
Housing Areas unwelcoming
Attract tourists appearance
Attract investors
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Examples
Canary Wha
rf - London - 1
980s
990s
Kop van Zuid - Rotterdam - 1
Lisbon - former EXPO
Docklands - Dublin - 1990s - 1990s
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

8. CONTEXT

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Volendam
Purmerend
Zaanstad
Beverwijk
IJmuiden Monnickendam
Zaandam
Bloemendaal
Haarlem
Almere
Amsterdam
Diemen
Hoofddorp Schiphol Amstelveen Weesp Naarden
Hillegom
Bussum
Nieuw-Vennep
Lisse
Uithoorn Laren
Author 2011
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Amsterdam
Overhoeks Van der Pekbuurt
Author 2012
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Overhoeks & Van der Pekbuurt
Overhoeks
Van der Pekbuurt
border
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1
Author, 2011
2
Author, 2011
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Overhoeks
Since 2008
High income
households
Expensive
apartments
Elite
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Van der Pekplein
Author, 2011
Tolhuistuin
Ondergrond, 2007
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Van der Pekbuurt
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Van der Pekbuurt
Since 1920
Low income
households
95% Social
housing
50% Foreign
background
high percentage 0-18 years
high percentage not-western 100
Attention area
immigrants high percentage one-parent families
80
low ratio jobs/labour force 60 Valuation of Immovable
40
Property Act (WOZ)
high share of 20
minima households high percentage
0 social housing
high percentage unemployed low rate satisfaction
looking for work
with neighbourhood
low Cito-score low objective safety
low percentage with low subjective safety
start qualification
Volewijck Noord Amsterdam
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In between...
Vacant land
Plans post-
poned for
several years
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

18. PROJECT FRAMEWORK

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Problem statement
Negative effects Disbalance local/global needs
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Main Research Question
How can the residential neighbourhood Van der Pekbuurt benefit from the
adjacent contemporary flagship development Overhoeks and vice versa,
in socioeconomic and spatial terms?
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Main Research Question
How can the residential neighbourhood Van der Pekbuurt benefit from the
adjacent contemporary flagship development Overhoeks and vice versa,
in socioeconomic and spatial terms?
Aim
Let the residential neighbourhood Van der Pekbuurt benefit from the
adjacent contemporary flagship development Overhoeks and vice
versa, in spatial and socioeconomic terms.
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Research questions
+ -
1
What are the possible benefits and disadvantages a
residential neighbourhood can derive from its adjacent
flagship development, in west European cities?
2
Which mutual, local benefits and disadvantages are
applicable to the Van der Pekbuurt and Overhoeks in
Amsterdam?
3
Which recommendations can help the planning
process to successfully plan and design the mutal, Strategic plan
local benefits for Overhoeks and Van der Pekbuurt?
4
Which socioeconomic and spatial requirements are
needed to ensure mutual, local benefits in the Van Urban design
der Pekbuurt and Overhoeks?
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

23. RQ1 & RQ2
BENEFITS & DISADVANTAGES
What are the possible benefits and
disadvantages a residential neighbourhood
can derive from its adjacent flagship
development, in west European cities?
Which mutual, local benefits and
disadvantages are applicable to the Van der
Pekbuurt and Overhoeks in Amsterdam?

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Local effects of flagship development
Benefits/opportunities Disadvantages/threats
1 Attention towards deprived communities 1 Fragmentation of cities
2 Resident participation in planning flagship 2 Social polarisation
projects
3 Raising development activitiy in adjoining 3 No public resources for deprived
areas neighbourhoods
4 Inclusive aims of key actors 4 Residents distrust expences of government
5 More inclusive spaces 5 Alien, unwelcoming appearance of flagship
6 Provide possibilities for housing career area
7 Amenities 6 Delay, curtailment, failure of projects
8 Possibilities for transport 7 Individual planning, not integrated
9 Recreational facilities
10 Housing
11 Urban places
12 Economic opportunities (jobs)
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Opportunities & threats Overhoeks & Van der Pekbuurt
€350 social housing
€550
€650 market rent
for sale - mid prices
for sale - high prices
”
No possibilities housing career Unwelcoming appearance
“Residents of Van der Pekbuurt look at
Overhoeks with suspicion”
(Stuart, 2012, chairman housing association Van der Pekbuurt)
Spatial fragmentation Residents distrust municipal spending “x
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

26. RQ3:
STRATEGIC PLAN
Which recommendations can help the
planning process to successfully plan and
design the benefits for Overhoeks and Van
der Pekbuurt?

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Benefits for key actors
Urban designers
Municipality of Atelier Shell
Amsterdam
Instructing parties
Geurst and
Corporate Social Responsibility ING Real Estate
Schultze arch.
• Positive for company’s reputation
• Attractive employee Ymere Vesteda
Urban
design
Architects
• High demand for companies applying CSR Developers
Projectbureau
EYE
Noordwaarts
Shell
Viability
Public approval and enthusiasm
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Strategic plan
Goal 1: Inclusive aims 1 Attention towards deprived communities
2 Resident participation in planning flagship projects
3 Raising development activitiy in adjoining areas
Goal 2: Inform local community
4 Inclusive aims of key actors
5 No public resources for deprived neighbourhoods
Goal 3: Local community participation
6 Residents distrust expences of government
7 Delay, curtailment, failure of projects
Goal 4: Integrate plans
8 Individual planning, not integrated
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Strategic plan
Goal 1: Inclusive aims 1 Attention towards deprived communities
2 Resident participation in planning flagship projects
3 Raising development activitiy in adjoining areas
Goal 2: Inform local community
4 Inclusive aims of key actors
5 No public resources for deprived neighbourhoods
Goal 3: Local community participation
6 Residents distrust expences of government
7 Delay, curtailment, failure of projects
Goal 4: Integrate plans
Target group at Overhoeks
8 Individual planning,der Pekbuurt
Target group at Van not integrated
Area to create benefits
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Strategic framework
Mission:
Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential
neighbourhood Van der Pekbuurt, Amsterdam
Goal 1 Goal 2 Goal 3 Goal 4
Reposition aims Inform local Local community Integration plans
community participation
Sub goals
Put mutual, local benefits Create enthusiasm amongst Frame the preferences and Make mutual, local benefits
on the agenda local communities needs of local residents possible to employ
Create enthusiasm amongst Increase viability of Create enthusiasm amongst Decrease fragmentation
local community Overhoeks local communities and social polarisation
Public approval and Overhoeks attractive for Make Overhoeks attractive
enthusiasm broader audience for broader audience
Residents trust expenses of Increase viability of
government Overhoeks
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

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Goal 1: Inclusive aims
Urban designers
Municipality of Atelier Shell
Amsterdam
Instructing parties
Geurst and
ING Real Estate
Schultze arch.
Urban
Ymere Vesteda Architects
design
Developers
Projectbureau
EYE
Noordwaarts
Shell
Cooperation when framing the aims
Monitor goals through process
Align retorical frames and action frames
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Goal 3: Local community participation
1 Questionnaire
2 Workshop programme
Target group at Overhoeks AIM: frame socioeconomic and spatial needs
Target group at Van der Pekbuurt and wishes of the local communities of Van der
Area to create benefits
Pekbuurt and Overhoeks
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

33. RQ 4:
URBAN DESIGN
What socioeconomic and spatial
requirements are needed to ensure
beneficial possibilities in the Van der
Pekbuurt and Overhoeks?

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Urban design
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Concept
Residential area
Public green area
Facilities, amenities
Facilities area
Three areas
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Concept
Phase 1 (2012)
Phase 2 (2015)
Phase 3 (flexible)
Phasing
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Design goals 1 More inclusive spaces
Goal 1: Create social returns 2 Provide possibilities for housing career
3 Amenities
4 Possibilities for transport
Goal 2: Housing career possibilities 5 Recreational facilities
6 Housing
7 Urban places
Goal 3: Amenities, facilities, transport 8 Jobs
9 Fragmentation of cities
10 Social polarisation
Goal 4: Inclusive, outward focus 11 No public resources for deprived neighbourhoods
12 Residents distrust expenses of government
13 Alien, unwelcoming appearance of flagship area
Goal 5: Connect neighbourhoods 14 Delay, curtailment, failure of projects
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Goal 1: Create social returns
€
€
Goal 2: Housing career
possibilities
€
€350 social housing
€550
€650 market rent
for sale - mid prices
for sale - high prices
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Goal 3: Amenities, facilities, transport
1
2
5
6 3
housing
companies
4
offices
societal
leisure
retail
gastronomy
mix offices/housing
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Goal 4: Inclusive, outward focus
Residential block sight lines concept
Main attractors
Sightline to main attractor
Network of public squares
Public green space
Section at canal between Overhoeks and Van der Pekbuurt Network of public places and sight lines to main attractors
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Goal 4: Inclusive, outward focus
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Goal 4: Inclusive, outward focus
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Goal 5: Connect neighbourhoods
Architecture
Aligning buildings
Pedestrian-, cyclebridge
Bridge (all traffic)
Krierkohl
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Goal 5: Connect neighbourhoods
Residential
Offices
Societal
Leisure
Retail
Gastronomy
Active facade
Route 1
Route 2
< 12m
12-18m
18-30m
>30m
Flagship development Context Project framework Benefits & disadvantages Strategic plan Urban design Implications

45. IMPLICATIONS &
FUTURE RESEARCH

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Implications
Amsterdam Western Europe
• Developers at Ymere, Vesteda and • Raise awareness
Noordwaarts have shown their interest in
the implementation of local benefits at • Show possible research method
the area of Overhoeks.
• Show possible altering of plannning
• Developers see their benefits in strategic process
plan and thus implement local benefits
better • Inspire urban designers on how to include
mutual, local benefits
• Urban designers can be inspired by the
implementation of mutual, local benefits
(ING RE no longer commissioner)
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Future research
• Interview persons with most influence
• Several case studies
• Comparing planning processes
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Flagship development and local benefits
How the strategic plan and urban design can creating mutual, local benefits between the residential
neighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam,
in socioeconomic and spatial terms
Strategic plan Urban design
Mission:
Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential
neighbourhood Van der Pekbuurt, Amsterdam
Goal 1 Goal 2 Goal 3 Goal 4
Reposition aims Inform local Local community Integration plans
community participation
Sub goals
Put mutual, local benefits Create enthusiasm amongst Frame the preferences and Make mutual, local benefits
on the agenda local communities needs of local residents possible to employ
Create enthusiasm amongst Increase viability of Create enthusiasm amongst Decrease fragmentation
local community Overhoeks local communities and social polarisation
Public approval and Overhoeks attractive for Make Overhoeks attractive
enthusiasm broader audience for broader audience
Residents trust expenses of Increase viability of
government Overhoeks

49. Thank you!
Questions?