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LinkedIn for Journalists
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Robin J Phillips
Digital Director,
The Reynolds Center for Business Journalism
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Biggest Rolodex EVER!
150 million users
200 countries
Professional focus
Updated by users
Very portable
Carry past colleagues with you
Sorted by company, industry,
geography
Updated by users
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LinkedIn highlights
Founded in 2003
Alexa ranks LinkedIn.com No. 12 site in world, No. 9 in U.S.
Becoming more social - FB and Twitter connections
Supports groups – more than 1 million of them
May 2011 IPO, opening price jump from $45 to $122.70 ($93.05 a
week ago)
Rolled out an “Apply with LinkedIn” feature in November
BBC traffic from LinkedIn increased tenfold January to June 2011
Huge database for journalists to dig into
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Simple tips
Maintain a current profile (even if you’re not looking for a job)
Complete your profile & have at least 50 connections
Don’t use a cut-and-paste of your resume
Make your profile public & give it a custom URL
Recommend people (anyone you’d write a reference for IRL)
But avoid recommendation “swapping”
Join groups, discussion boards, eavesdrop and get involved
Keep non-professional SM accounts separate from LinkedIn
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Using LinkedIn as a
(well-organized)
database
intuitive
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What we’ll talk about today
LinkedIn as a database Searching people at
companies
Personal use
Finding current employees
Groups
Finding former employees
Jobs
Digging into company data
Skills
How to search in stealth mode
Searching for people
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Search in stealth mode
As a journalist, you may not want people to know that you're
following a company (or look for a job). If you want to follow
companies in stealth mode, here's what you do:
1. Hover over your name in the top right hand corner of LinkedIn
2. Click "Settings" when it appears in the drop down menu.
3. On the next page, under, "Privacy Controls," you should see a
link that says, "Turn on/off your activity broadcasts." Click that
link.
4. Uncheck the box next to, "Let people know when you change
your profile, make recommendations, or follow companies.”
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Your LinkedIn guru
Follow Krista Canfield and Former reporter who thinks
attend one of her sessions. like a journalist
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What you learned today
LinkedIn as a database Searching people at
companies
Personal use
Finding current employees
Groups
Finding former employees
Jobs
Digging into company data
Skills
How to search in stealth mode
Searching for people
Slides are in handouts or send Robin.Phillips@businessjournalism.org
me a note