1. Social Media Management
Cutting through the clutter
Robin J. Phillips
@RobinJP
Reynolds Center for
Business Journalism
Twitter:
@BizJournalism
facebook.com/BizJournalism
2. + It’s ok, we’re all
overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
You will never see it all .. and that’s OK
Set goals, schedule time for your social media
Several (free) tools can be useful for filtering social media
What you want and get out of social media is very personal
6. + Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.
8. + Is your media managing you?
Problem Possible solution
Email overload • Mailbox zero
No time to Tweet • Schedule it
Too much to read • Readers, RSS
Is this worthwhile? • Goals, analytics
Cut into personal time • Schedule ahead
Too much clutter • Curate, thin the herd
Twitter, FB, etc. • Find your style
Feels like a chore • It’s a relationship