This presentation was created for a discussion about social media at the Arizona Game and Fish Department.

1. Arizona Game and Fish Department Social Media Basics, Strategies By Robin J Phillips, Managing Editor, Reynolds Center for Business Journalism Twitter: @RobinJP | phillipsrobinj@gmail.com

2. Robin J Phillips | About Me 25 years in the news game Experience in print, magazines, wire services, online Deputy business editor, Newsday, The Arizona Republic Community news manager, azcentral.com Small Business Editor, BusinessWeek Online Business Editor, The Record of Hackensack (N.J.) Co-founder, #wjchat, weekly online web journalism discussion Co-founder of Perfect Moment Project Web Managing Editor, The Reynolds Center for Business Journalism

4. What you will learn this morning Social Media is here to stay. “Social” is the most important word in that phrase. Social Media can help organizations and individuals talk directly to their customers, constituencies, friends and fans. Social Media helps cut out confusion, misinterpretation. It’s important to listen as well as broadcast. It’s important for us to communicate in a lot of different ways. People love engagement, interaction, relationships.

5. Why Social Media matters … 1. It’s where things happen first. 2. It’s huge. And getting bigger. 3. A way to distribute content, information. 4. Self-promotion, branding that stays with you. 5. Building audience for new blog, new service. 6. Cultivating sources, new fans, new customers. 7. Real-time news .. right here, right now. 8. Creating community .. power in the network. 9. Diversity .. opens up your world. Twitter … and Facebook… and LinkedIn… and Flickr…. and Tumblr… and Blogger… and YouTube… and WordPress… and Foursquare… and Google Reader…

6. Where things happen first

7. Social Media revolution

8. Social Media revolution

9. Social Media revolution

10. Revolution launched by a hashtag: #Jan25

11. It’s an amazing form of distribution 2) It’s where things happen first 3) As a search engine, it rivals Google 4) It’s a formidable aggregation tool 5) It’s a great reporting tool 6) It’s a fantastic form of marketing 7) It’s a series of common conversations. Or it can be 8) It’s more diverse 9) It changes the tone of writing 10) It’s a level playing field 11) It has different news values 12) It has a long attention span 13) It creates communities 14) It changes notions of authority 15) It is an agent of change If Facebook was a country…

12. Twitter |Happy 5th Birthday 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. 1 week. The time it now takes for users to send a billion Tweets. 50 million. The average number of Tweets people sent per day, one year ago. 140 million. The average number of Tweets people sent per day, in the last month. 177 million. Tweets sent on March 11, 2011. 572,000. Number of new accounts created on March 12, 2011. 460,000. Average number of new accounts per day over the last month. 182%. Increase in number of mobile users over the past year.

13. Have you joined the revolution?

14. Doing nothing is not an option

16. Five generations | Arizona

17. Social Media and state government 48 governors have a personalized Twitter presence Every governor has a personalized Facebook presence In Dec. 2009, N.C. published Best Practices for Social Media In Jan. 2011, National Association of State Chief Information Officers (NASCIO) and the National Association of Attorneys General (NAAG) negotiated for revisions to Facebook’s standard terms of service. States push to overcome legal issues to expand use of the tools to enhance services, openness, and transparency.

18. Opportunities Public Administrators and elected leaders have to find new ways to reach constituents and get their message out. More importantly, public administrators need to connect with constituents. Social media allows you to talk directly to your constituents. People want news. They want information. They want to connect. They want to hear from trusted sources.

19. Common reasons for not exploring opportunities in Social Networks We can’t control it We don’t want to encourage negative comments We don’t want to see comments on our videos Immigration or other sensitive topics might come up Our board/council/regents are afraid We might be held responsible for negative comments We don’t have the personnel to manage these tools

21. Accountability, ownership.

22. Set aside resources, time.

23. Believe peoplefind value in you.

24. Don’t ‘do’ but ‘be’ social.

25. Use real team. Don’t robo post.Flying blind. Unsure where it fits. Inconsistent participation. Not individual or confident. Digitally unsavvy team. Lack of personalization.

26. Government Social Media Directory

27. AZ government on Social Media

29. What’s the difference?

30. Top Social Media tips Make every word count. Keep it simple. Write killer headlines. Graphics expand the story. People make things interesting. Share related content. Consider your audience. Be as human as possible.

31. Customer service | Social is key

32. Professional | Personal

33. Corporate Social Media

34. Celebrity Power

35. Social Media listening campaigns

36. Abercrombie & Fitch PR problem

37. City of Phoenix | PR issue News headlines

38. Your friends and fans

39. Who’s talking to YOU!?

40. Tools to help cut filterTweetdeck

41. Tools to help cut filterHootsuite

42. Where do we go from here? Establish guidelines Set goals How many profiles/ accounts to have Who manages those accounts Establish workflow Track progress – social media analytics Have fun!

43. THANK YOU!