Social media refers to virtual communities and networks where people create, share, and exchange information and ideas. To leverage social media effectively, companies should: 1) Understand their target audience's demographics, interests, and where they engage online; 2) Choose the social media platforms most used by their audience; and 3) Create appealing content tailored to their audience and post it at optimal times while also listening to customer feedback.

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WHAT IS SOCIAL MEDIA
Social media refers to the means of interactions among people in
which they create, share, and/or exchange information and ideas in
virtual communities and networks.

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WORLDWIDE INTERNET STATS
300 Mn700Mn1.35 Bn 284 Mn313 Mn
3.1 Bn
11 hrs on
Digital Media11.5%YOY 1.2 Bn Websites
22% on Social

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INDIA STATS
300 Mn70Mn
112 Mn
287 Mn
8hrs on
Digital Media30%YOY
22%
Penetration
20% on Social
40 Mn
30 Mn
3Hrs / 77 times

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SO WHY SOCIAL?
Reach Engagement

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HOW DO WE LEVERAGE IT
1 KNOW YOUR TARGET AUDIENCE
2 PICK THE RIGHT PLATFORM
3
4 KNOW WHEN TO POST
5 LISTEN
CREATE APPEALING CONTENT

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KNOW YOUR TARGET AUDIENCE
2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
Customer BrandRelevance
AGE
SEX
CULTURAL GROUP
LIFESTYLE
PASSION
MOTOROLLA

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PICK THE RIGHT PLATFORM
WHERE DOES YOUR AUDIENCE RESIDE?

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CREATE APPEALING CONTENT
 CONTENT TO FOCUS ON POINTS OF
RELEVANCE
 DIFFERENT CONTENT FORMATS
HAVE DIFFERENT RANKS
 ADWEEK
 EMARKETER
 OREO

11. 11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
OREO DAILY TWIST

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 LIFE OF A POST IS HALF AN HOUR
 ENGAGEMENT GIVES LONGEVITY
 FACEBOOK PROVIDES ‘INSIGHTS’
 OTHER PLATFORMS WILL NEED
EXPERIMENTATION
 SHOPPING HABITS OF MOTHERS
KNOW WHEN TO POST

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 SOCIAL MEDIA HAS PROVEN THE GREAT
EQUALISER
 BROADCAST MESSAGE IS DEAD
 PEOPLE WANT TO BE HEARD
 NEED TO LISTEN AND RESPOND SWIFTLY
 COFFEE SHOP
 VISHAL GONDAL
 XIAOMI
LISTEN

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KFC INDIA
2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.