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Five Factors for Web-to-Print Success
1. WebCRD™ 5 Factors for web-to-print success Presented by Rochester Software Associates at the IPMA “Bringing Technology to Market “ Meeting (Graph Expo 2011)
2. Forward looking print center leadership Upper management sponsorship Marketing the print center Technical or IT staff involvement Partnering with technology vendors 9/13/2011 www.rocsoft.com 2 5Factors For Web-to-print Success Factors for web-to-print success
5. On-line proofs WebCRD SurePDF and SurePreview Real-time estimates WebCRD Job Cost Estimating Print directly to Kodak Digimasters WebCRD Production Total vendor support for implementation and on-going service With flexible WebCRD we achieved the website we wanted 9/13/2011 www.rocsoft.com 5 Web-to-Print Requirements
6. Print Workflow Before WebCRD Customers filled out work orders by hand All jobs set up manually Turn-around time was two weeks 9/13/2011 www.rocsoft.com 6
7. Print Workflow with WebCRD 200 trained users 5,000 orders completed in 1st 3 months New turn-around time is 48 hours 9/13/2011 www.rocsoft.com 7
8. Web-to-print Success Factor Marketing the print center New name and logo Advertising Video Tutorials Promotions 9/13/2011 www.rocsoft.com 8
9. More about 5 Success Factors Download the white paper at: http://www.rocsoft.com/fivefactors/ See how WebCRD can help you: Boost productivity 30-300% Better serve customers Capture more company print and expand services Improve cost, timelines and branding control Contact RSA for a demonstration today! 9/13/2011 www.rocsoft.com 9