Visionary House for Building a “People-Before-Profit” Economy & Ecosystem: A Fractal Blueprint for People Before Profit Group

HOUSE OF STRATEGY
POLICY
Collabora'on/
Co-crea'on

STRATEGY
Put People First
BRAND/VALUE PROPOSITION
“People Before Profit”

JOB TO GET DONE (TASKS)
Posi'vely and Rapidly Transform
People’s Lives
GOALS
q  Improve the Lives of People
q  Lead From Your Heart
(Heart-centered Leadership)

OBJECTIVES
Short/Medium/Long-term
q  Fully engage employees
q  Listen to employees
q  Collaborate/Co-create with
employees
MISSION/PURPOSE
Build organiza'ons and
leadership for social change
We have a core belief that
trea'ng each other well and
equally elicits the best in people.
We believe that we all have
greatness within us and that we
can all add value to our society
as a whole in a posi've and
upliPing way.
CORE VALUES/CULTURE

VISION
“Thriving PEOPLE Before Profit” Economy & Ecosystem
World-class Coaching on Business Periodic Table (BPT), 4P-Diamond, and Kanban InnovaLon Dashboard (KID)
Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hDp://businessmodels.ning.com & @rodKuhnKing
AuthenLcity
Genuineness
Passion & Purpose
Honesty
Visionary House for People Before Profit Group
ORGANIZATION/PROJECT: “People Before Profit” Launch

RESULTS/IMPACTS/VALUE
(Qualita've; Quan'ta've) Profit-Before-
People Trap
q  Present (Doing) q  Past (Done) ü  Future (To Do)

HOUSE OF STRATEGY
POLICY
Collabora'on/
Co-crea'on

STRATEGY
Put People First

People’s Lives
GOALS

OBJECTIVES
employees
MISSION/PURPOSE
upliPing way.
CORE VALUES/CULTURE

VISION
AuthenLcity
Genuineness
Passion & Purpose
Honesty

People Trap
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


POLICY

STRATEGY



GOALS

OBJECTIVES

MISSION/PURPOSE

CORE VALUES/CULTURE

VISION
House of Goals & Strategy (HoGS)
ORGANIZATION/PROJECT: …................................................................................................

PROBLEM
HIERARCHY

q  Present (Doing) q  Past (Done) q  Future (To Do)

HOUSE OF GOALS & STRATEGY (Problem-SoluLon Hierarchy)
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
VISION
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

HOUSE OF PROBLEM, SOLUTION, AND IMPACTS (HoPSI)
(KEY METRICS)

House of Problem, SoluLon, and Impacts (HoPSI)

PROBLEM
SOLUTION
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(KEY METRICS)


PROBLEM
METHOD
SOLUTION
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(KEY METRICS)


PROBLEM
SOLUTION
(VISION/STRATEGY/PROTOTYPE)
METHOD
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

POLICY
MISSION/
PURPOSE
GOAL

POLICY
(Means)
MISSION/
PURPOSE
(Higher
End)
GOAL
(Way)

Pyramid of Goals & Strategy (PoGS)
Tool
A Universal Coaching & ConsulLng (UCC) Model for
Visually FacilitaLng Personal, Business, and Societal TransformaLons

PYRAMID OF GOALS & STRATEGY (Problem-SoluLon Hierarchy)

PROBLEM
HIERARCHY


PROBLEM
HIERARCHY

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
HIERARCHY
MISSION/
PURPOSE

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
HIERARCHY
MISSION/
PURPOSE
VISION

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
HIERARCHY
MISSION/
PURPOSE
VISION
GOALS & OBJECTIVES

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
HIERARCHY
MISSION/
PURPOSE
VISION
GOALS & OBJECTIVES
POLICY/STRATEGY/
BRAND OR VALUE PROPOSITION
JOB TO GET DONE (TACTICS/TASKS/
BUSINESS MODEL)

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
HIERARCHY
MISSION/
PURPOSE
VISION
GOALS & OBJECTIVES
POLICY/STRATEGY/
BUSINESS MODEL)
BELIEFS/ATTITUDE/HABITS
(CORE VALUES/CULTURE)

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
HIERARCHY
MISSION/
PURPOSE
VISION
GOALS & OBJECTIVES
POLICY/STRATEGY/
BUSINESS MODEL)
(CORE VALUES/CULTURE)

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

Tool
A Universal Coaching & ConsulLng (UCC) Model for
Visually FacilitaLng Personal, Business, and Societal TransformaLons


PROBLEM


PROBLEM
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


PROBLEM
SOLUTION
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(KEY METRICS)

PROBLEM
SOLUTION
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(Qualita've; Quan'ta've)


PROBLEM
HIERARCHY

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
END
HIGHER END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WAYS
END
HIGHER END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WAYS MEANS
END
HIGHER END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

HOUSE OF GOALS & STRATEGY

CORE VALUES/CULTURE


PROBLEM
HIERARCHY
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

CORE VALUES/CULTURE


PROBLEM
HIERARCHY

VISION
END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

MISSION/PURPOSE

CORE VALUES/CULTURE


PROBLEM
HIERARCHY
HIGHER END

VISION
END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

GOALS

OBJECTIVES

MISSION/PURPOSE

CORE VALUES/CULTURE


PROBLEM
HIERARCHY
WAYS HIGHER END

VISION
END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

POLICY

STRATEGY



GOALS

OBJECTIVES

MISSION/PURPOSE

CORE VALUES/CULTURE


PROBLEM
HIERARCHY
WAYS MEANS HIGHER END

VISION
END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

POLICY

STRATEGY



GOALS

OBJECTIVES

MISSION/PURPOSE

CORE VALUES/CULTURE


PROBLEM
HIERARCHY

VISION

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual


POLICY

STRATEGY



GOALS

OBJECTIVES

MISSION/PURPOSE

CORE VALUES/CULTURE

VISION
House of Goals & Strategy (HoGS) - QuesLons

PROBLEM
HIERARCHY


q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

What are periodic boWom-line or measurable results/impacts/value/
success criteria for targeted (priori'zed) stakeholders?
POLICY
Where to play or compete?

STRATEGY
How to resolve trade-oﬀ & win?

What is our (customer) promise?

What “jobs” do we/customers
want to most get done?
GOALS
How to achieve vision/mission?

OBJECTIVES
How to concretely achieve goals?
MISSION/PURPOSE
Why does the organiza'on exist?
CORE VALUES/CULTURE
What beliefs, values, or culture does organiza'on need in order to achieve its vision/mission/purpose?
VISION
What is the dream, aspira'on, or long-term outcome to be achieved (for customer/ecosystem/society)?
House of Goals & Strategy (HoGS) - QuesLons

PROBLEM
HIERARCHY:
What trade-oﬀ?

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

Visually Summarize Your Project or Personal/Business/Strategic Plan on One Page
WHO
Invented by Rod King, the House of Goals & Strategy (HoGS) Tool is designed for use by people who want to visually and
rapidly summarize, on a single page, the content of any plan. Users include business coaches/consultants; business/
strategic/project planners; brand/project/product managers; entrepreneurs; leaders; startups; established organizaLons.
WHY
In today’s fast-moving environment, a voluminous tradiLonal business/strategic plan oèn becomes irrelevant no sooner
than it is published. Moreover, the tradiLonal plan is rigid and difficult to update as its original assumpLons are
invalidated or unforeseen situaLons emerge. To survive and prosper in today’s turbulent environment, every plan or
blueprint must be simple, modular, adapLve, brief, and acLonable. The HoGS tool saLsfies all of these desirable criteria.
WHAT
The HoGS is a visual tool that describes a project’s vision and how to achieve it. A HoGS summarizes the who, why,
what, and how of a project. As a building structure, a HoGS can be described as a house that consists of 5 elements: a
foundaLon and three pillars (columns) that support a roof. Outside the HoGS is a cloud for recording impact, result, or
value. SomeLmes, a problem statement is recorded outside the HoGS to which the vision responds as a soluLon.
HOW
1.  Sketch or obtain a template of the House of Goals & Strategy (HoGS) Tool including topics and/or quesLons.
2.  Provide (hypotheLcal) response to each topic/quesLon of the HoGS by either wriLng or using sLcky notes on it.
3.  Check for stability or fitness between pairs of internal/external elements while tesLng hypotheses or assumpLons.
RELATED TOOLS
q  One-Page Business Plan
q  One-Page Project Plan
q  Kanban Board

q  Vision-Strategy-Product (VSP) Pyramid
q  Strategy Choice Cascade
q  Balanced Scorecard; Strategy Map

q  Lower House of Goals & Strategy
q  4Q-Diamond (Chain)
q  Business Model Canvas


PROBLEM
HIERARCHY
END

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(Ideal SoluLon; Trade-oﬀ;
Targets/Success Criteria/Key Metrics)
POLICY

STRATEGY


GOALS

OBJECTIVES
MISSION/PURPOSE
CORE VALUES/CULTURE

VISION

PROBLEM
HIERARCHY

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

HOUSE OF GOALS & STRATEGY’S LOGIC
POLICY

STRATEGY


GOALS

OBJECTIVES
MISSION/PURPOSE
CORE VALUES/CULTURE

VISION

WHO
WHY2 WHY3
WHY1
WHAT
(Ideal SoluLon; Trade-oﬀ;
Targets/Success Criteria/Key Metrics)
PROBLEM
HIERARCHY
WHY4
WHY0
HOW
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

COMPLEMENTORS
SUPPLIERS
CUSTOMERS
COMPETITORS (Incumbents: SubsLtutes; New Entrants/Startups)
ORGANIZATION/PROJECT: ……………………………………………………………………………………………………………..


COMPLEMENTORS
SUPPLIERS
CUSTOMERS

PROBLEM
HIERARCHY

COMPLEMENTORS
SUPPLIERS
CUSTOMERS

PROBLEM
HIERARCHY
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

COMPLEMENTORS
SUPPLIERS
CUSTOMERS


PROBLEM
HIERARCHY
END
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

COMPLEMENTORS
SUPPLIERS
CUSTOMERS


POLICY
STRATEGY
BRAND/VALUE
PROPOSITION

GOALS

OBJECTIVES

MISSION/
PURPOSE

CORE VALUES/CULTURE
PROBLEM
HIERARCHY

VISION
END
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

COMPLEMENTORS
SUPPLIERS
CUSTOMERS

POLICY

STRATEGY

BRAND/VALUE
PROPOSITION

GOALS

OBJECTIVES
MISSION/
PURPOSE
CORE VALUES/CULTURE

PROBLEM
HIERARCHY
VISION
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

HOUSE OF STRATEGY
POLICY
Collabora'on/
Co-crea'on

STRATEGY
Put People First

People’s Lives
GOALS

OBJECTIVES
employees
MISSION/PURPOSE
Build companies for social
change
upliPing way.
CORE VALUES/CULTURE

AuthenLcity
Genuineness
Passion & Purpose
Honesty
People Trap
VISION

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

HOUSE OF STRATEGY
POLICY
Collabora'on/
Co-crea'on

STRATEGY
Put People First

People’s Lives
GOALS

OBJECTIVES
employees
MISSION/PURPOSE
upliPing way.
CORE VALUES/CULTURE

AuthenLcity
Genuineness
Passion & Purpose
Honesty
(Engagement; AcquisiLon; AcLvaLon; Reward; Referral;
RetenLon)
Proﬁt-Before-
People Trap
VISION

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

COMPLEMENTORS
SUPPLIERS
COMPETITORS
(Engagement; AcquisiLon; AcLvaLon;
Reward; Referral; RetenLon)
POLICY
Collabora'on/
Co-crea'on
STRATEGY
Put People First
BRAND/VALUE
PROPOSITION
Posi'vely and Rapidly
Transform People’s Lives
GOALS
q  Improve Lives of People
OBJECTIVES
Short/Medium/Long-
term
q  Fully engage
employees
q  Collaborate/
Co-create with
employees
MISSION/
PURPOSE
Build org. and leadership
for social change
trea'ng each other well
and equally elicits the best
in people. We believe that
we all have greatness
within us and that we can
all add value to our society
as a whole in a posi've
and upliPing way.
CORE VALUES

Proﬁt-Before-
People Trap
VISION
AuthenLcity
Genuineness
Passion & Purpose
Honesty
CUSTOMERS:
Speakers; CEOs/Business Owners/Entrepreneurs
Global Environment/Trends

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

COMPLEMENTORS
SUPPLIERS
COMPETITORS
(Engagement; AcquisiLon; AcLvaLon;
Reward; Referral; RetenLon)
POLICY
Collabora'on/
Co-crea'on
STRATEGY
Put People First
BRAND/VALUE
PROPOSITION
Posi'vely and Rapidly
Transform People’s Lives
GOALS
q  Improve Lives of People
OBJECTIVES
Short/Medium/Long-
term
q  Fully engage
employees
q  Collaborate/
Co-create with
employees
MISSION/
PURPOSE
Build org. and leadership
for social change
trea'ng each other well
and equally elicits the best
in people. We believe that
we all have greatness
within us and that we can
all add value to our society
as a whole in a posi've
and upliPing way.
CORE VALUES

Proﬁt-Before-
People Trap
AuthenLcity
Genuineness
Passion & Purpose
Honesty
CUSTOMERS:
Speakers; CEOs/Business Owners/Entrepreneurs
Global Environment/Trends
VISION

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

Appendix 1
Lower House of Goals & Strategy
(Business Model Perspec've)


Lower House of Goals & Strategy (HoGS)

PROBLEM
HIERARCHY
END

LOWER HOUSE OF GOALS & STRATEGY (Resources/Business Model)
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
HOW
WHY
END
WHO

WHAT
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
HOW
WHY
END
WHO WHAT
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
HOW
WHY
END
WHO Inputs/
Suppliers
Key
Processes
Key
Resources
PAIN (-): Cost (Structure)
SHARED VALUE (Proﬁt/Margin)
VALUE PROPOSITION/
PRODUCT
Customer
Segments
Customer
RelaLonships
Channels
DELIGHT (+): Revenue (Streams)
WHAT
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(Qualita've; Quan'ta've; Learning Milestones/Key Metrics)


PROBLEM
HIERARCHY
WHY
END
(SOLUTION: Vision/Strategy/Prototype)
WHO
Inputs/
Suppliers
Key
Resources
VALUE PROPOSITION/
PRODUCT
Customer
Segments
Channels
Key
Processes
Customer
RelaLonships

WHAT
HOW
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WHY
END
WHO
Inputs/
Suppliers
Key
Resources
PAIN (-): Cost (Structure) DELIGHT (+): Revenue (Streams)
VALUE PROPOSITION/
PRODUCT
Customer
Segments
Channels
Key
Processes
Customer
RelaLonships
WHAT
HOW
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WHY
END
WHO
Inputs/
Suppliers
Key
Resources
VALUE PROPOSITION/
PRODUCT
Customer
Segments
Channels
Key
Processes
Customer
RelaLonships
WHAT
HOW
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WHY
END
WHO
WHAT
HOW
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WHY
END
WHO
WHAT
HOW
4Q-DIAMOND
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
WHAT
HOW
WHY
END
WHO
P:
PEOPLE
P:
PURPOSE
P:
PRODUCT
P:
PROVIDER
4P-DIAMOND
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
END
HOW
WHY
WHO
P:
PEOPLE
P:
PURPOSE
P:
PROVIDER
WHAT
P:
PRODUCT
4P-DIAMOND
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
END
HOW
WHY
WHO
P:
PEOPLE
P:
PURPOSE
P:
PROVIDER
WHAT
P:
PRODUCT
Build Measure
Learn Decide
4P-DIAMOND
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
END
HOW
WHY
WHO
R:
Reward
I: Invest-
ment
T:
Trigger
WHAT
A:
AcLon
Build Measure
Learn Decide
HABIT LOOP
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual



PROBLEM
HIERARCHY
END
HOW
WHY
WHO
R:
Reward
I: Invest-
ment
T:
Trigger
WHAT
A:
AcLon
HABIT LOOP
q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

Appendix 2: Strategic House -
House of
Lean Canvas & Business Model Canvas

(KEY METRICS)

PROBLEM
SOLUTION
Key Partners
(KP)
Key Resources
(KR)
COST STRUCTURE
(C$)
REVENUE STREAMS
(R$)
PROFIT (MARGIN)
(P$)
VALUE PROPOSITION
(VP)
Customer
Segments
(CS)
Channels
(CH)
Key AcLviLes
(KA)
Customer
RelaLonships
(CR)
House of Lean Canvas & Business Model Canvas

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

(KEY METRICS)

PROBLEM
SOLUTION
(VISION/STRATEGY/PROTOTYPE)
Key Partners
(KP)
Key Resources
(KR)
COST STRUCTURE
(C$)
REVENUE STREAMS
(R$)
PROFIT (MARGIN)
(P$)
VALUE PROPOSITION
(VP)
Customer
Segments
(CS)
Channels
(CH)
Key AcLviLes
(KA)
Customer
RelaLonships
(CR)
House of Lean Canvas & Business Model Canvas

q  Physical
q  Intellectual
q  EmoLonal
q  Spiritual

For Your InformaLon
(#PBP)
•  This year, May 12th - 15th in Las Vegas, we are holding a
major Global Conference to talk more about PEOPLE Before
Profit.
•  We also will be providing GAME-CHANGING &
LIFE-Transforming Tools and InformaLon from some of
the BEST Thought Leaders on the Planet.
•  Guaranteed you will come away from the event with what
it is you need to SUPER Charge your life and/or your business/
company.

You can find out more about our Conference Speakers and
purchase your 'ckets by following this link:
hDp://peoplebeforeprofit.com.au/p/featured-speakers

Visionary House for Building a “People-Before-Profit” Economy & Ecosystem: A Fractal Blueprint for People Before Profit Group

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