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 “ADVANCED” BUSINESS MODEL CANVAS: Template  A Visual Template for Mapping, Optimizing, and Designing Business Models & Value Chains ITENN   Based on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
 “ADVANCED” BUSINESS MODEL CANVAS For Apple’s iPod (2001) ITENN    “Lovemark” “A Thousand Songs in Your Pocket” Mass Market Original Equipment Manufacturers (OEMs) ,[object Object],- Software Design ,[object Object],Switching Costs “Luxury Spot” Seamless Music Experience on Demand iTunes Store Record Companies www.apple.com ,[object Object]
 Apple BrandApple Stores Selected Retail Stores ,[object Object]
 To Effortlessly Listen to High Quality and Diverse Music at Any Time- IPod Hardware - iTunes Software - Content & Agreements ,[object Object]
 Manufacturing
 Marketing & Sales
 iPod Hardware
 iTunes Store
 CommissionsBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

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Advanced Business Model Canvas

  • 1. “ADVANCED” BUSINESS MODEL CANVAS: Template A Visual Template for Mapping, Optimizing, and Designing Business Models & Value Chains ITENN Based on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 2.
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  • 9. CommissionsBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 10.
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  • 12.
  • 17. CommissionsBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 18. COST-REVENUE MAP For Apple’s iPod Where currently are you & your competitors? Where must you go? How will you get there? Blue Ocean Universe/ New Market Market Segment: Digital Music Players Luxury Spot Blue Ocean (“Practical Impossibility”) Revenue Disruption Spot Disruption Spot (+): DELIGHT Red Ocean Strategic Choice Key OMG-Experience: Undesirable Experience: Cost (-): PAIN Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 19. COST-REVENUE MAP: Categories of Business Models & CanvasesWhere currently are you & your competitors? Where must you go? How will you get there? Blue Ocean Universe/ New Market Market Segment Luxury Spot Sweet Spot Blue Ocean (“Practical Impossibility”) Luxury Spot Revenue (Differentiation; Quality; Performance) Disruption Spot Disruption Spot Volcano Oasis (+): DELIGHT Green Ocean Red Ocean No Man’s Island Strategic Choice Key OMG-Experience: Undesirable Experience: Cost (No. of Competitors) (-): PAIN Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 20. “ADVANCED” BUSINESS MODEL CANVAS: Jumbo Blocks A Visual Template for Mapping, Optimizing, and Designing Business Models & Value Chains pro Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 21.
  • 24.
  • 26. Product/ Service Based on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 27. BUSINESS MODEL CANVAS Alexander Osterwalder A Visual Template for Developing and Sketching Out New and Existing Business Models ITENN Source: http://en.wikipedia.org/wiki/Business_Model_Canvas
  • 28.
  • 29.
  • 31. Months of Cash Left
  • 32.
  • 33.
  • 34. No. of MVPs
  • 35.
  • 37. Marketing & Sales/Transportation/Miscellaneous
  • 38. Direct Sale of Product/Service
  • 40. Advertising/Commissions/BrokerageBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

Notas del editor

  1. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  2. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  3. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  4. BIBLIOGRAPHYAnderson, C. (2009) Free. New York: Hyperion.Anderson, C. (2006) The Long Tail. New York: Hyperion.Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.Kurzweil, R. (2005) The Singularity is Near. New York: Viking.Maney, K. (2009) Trade-off. New York: Broadway Books.Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.Silverstein, D.; Samuel, P.; DeCarlo, N. (2009)The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
  5. BIBLIOGRAPHYAnderson, C. (2009) Free. New York: Hyperion.Anderson, C. (2006) The Long Tail. New York: Hyperion.Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.Kurzweil, R. (2005) The Singularity is Near. New York: Viking.Maney, K. (2009) Trade-off. New York: Broadway Books.Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.Silverstein, D.; Samuel, P.; DeCarlo, N. (2009)The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
  6. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  7. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  8. BIBLIOGRAPHYOsterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
  9. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.