The Business Ecosystem Dashboard is a visual tool that integrates ideas from the "Blue Ocean Strategy" book by W. Chan Kim & Renee Mauborgne and "The Keystone Advantage" by Marco Iansiti & Roy Levien. The result is a simple visual tool that can be used for generating out-of-the-box strategies that aim at developing new categories of products, services, and business models with mass appeal and high revenue potential.

1. -306533-180109 BUSINESS ECOSYSTEM DASHBOARD: A Tool for Simply Designing and Managing Out-of-the-Box Strategies for Blue Ocean Success BUSINESS ECOSYSTEM(Size/Growth/Evolution)VALUE NETWORK STRATEGIES:UNIQUE ROLE, JOB, OR FUNCTION IN SYSTEMVALUE CHAIN STRATEGIES: MARKET/COLLABORATIONBUSINESS UNIT STRATEGIES (IMPACTS):PRODUCT (SERVICE) TRADE-OFFS & EXPERIENCESBusinessIndustry/Economy/Need ImageKeystone:Hub/Platform/Growth PoleDominator:‘Landlord’ Growth PoleNiche Player:Specialist/‘Hybridist’HorizontalIntegration(out of the box)VerticalIntegration(in the box)PAINDELIGHTCost(1-10)Quality(1-10)Differentiation(1-10)Customization(1-10)Southwest Airlines(Transportation)2222543815Low-cost, short-haul airlineLooseAverage1.38.57.63Cirque du Soleil(Entertainment)2222533655Circus-theater (live act) entertainmentTightAverage6998Nintendo – Wii(Entertainment)2412922296Remote multi-media game playerLooseTight688.58.5Apple – iPhone(Communication/ Knowledge)5016512700Smartphone/Handheld computerTightTight88.588Dell(Knowledge)5461066675Platform forbuilt-to-order computers TightTight 4878.5Google – Search(Knowledge)2413054610Search engine/ DIY ad platform on the WebTightAverage1973EBay(Finance)1968524130Multi-sided trading platform on the InternetTightTight288.58.5Wal-Mart(Retail)2413076412Low-cost superstore for consumer goodsTightTight3683BLUE OCEAN SUCCESS(Ideal Solution; No Trade-off)1(Min.)10(Max.)10(Max.)10(Max.) 4. What is the degree of trade-off in your business model, product, and/or service?3. How integrated is your value chain?2. What is your role, function, purpose, or niche in the ecosystem or value network?1. What business (ecosystem) are you in? 5. How best to achieve Blue Ocean Success? Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing -375689-131618 BUSINESS ECOSYSTEM DASHBOARD: A Tool for Simply Designing and Managing Out-of-the-Box Strategies for Blue Ocean Success BUSINESS ECOSYSTEM(Size/Growth/Evolution)VALUE NETWORK STRATEGIES:UNIQUE ROLE, JOB, OR FUNCTION IN SYSTEMVALUE CHAIN STRATEGIES: MARKET/COLLABORATIONBUSINESS UNIT STRATEGIES (IMPACTS):PRODUCT (SERVICE) TRADE-OFFS & EXPERIENCESBusinessIndustry/Economy/Need ImageKeystone:Hub/Platform/Growth PoleDominator:‘Landlord’ Growth PoleNiche Player:Specialist/‘Hybridist’HorizontalIntegration(out of the box)VerticalIntegration(in the box)PAINDELIGHTCost(1-10)Quality(1-10)Differentiation(1-10)Customization(1-10)BLUE OCEAN SUCCESS(Ideal Solution; No Trade-off)1(Min.)10(Max.)10(Max.)10(Max.) 1. What business (ecosystem) are you in?3. How integrated is your value chain?5. How best to achieve Blue Ocean Success?4. What is the degree of trade-off in your business model, product, and/or service?2. What is your role, function, purpose, or niche in the ecosystem or value network? Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing BRANCHING CRITERIA FOR NICHE CUSTOMERS, PRODUCTS, AND SERVICES BRANCHING CRITERIA (ATTRIBUTES)PAINDELIGHTMISCELLANEOUSCOSTQUALITYDIFFERENTIATIONCUSTOMIZATIONPrice: Free/Low/ Affordable/Expensive/High-end/FreemiumSize: Small/Medium/Large;Portable/Pocket/Travel/Micro/Miniature/MobileWeight: Light/HeavyReward: Discounted; Gifts;RebateQuality: Low/Good Enough/High;Defect-tree/Accurate/ReliabilitySpeed: Slow/FastReuseability: Disposable/RecycledTechnology: Digital/Modular/ Smart/Wireless/Integrated/Do-It-Yourself/Manual/AutomaticKnowledge/Expertise: Beginner/Specialist/ExpertWellness: Low/Medium/High;HealthyEfficiency: Low/Medium/HighEffectiveness: Low/Medium/HighOther Technical AttributesUniqueness: Novel/Simple/Emotional/BrandConvenience: Low/Medium/HighJob: Physical/Intellectual/ Emotional/SpiritualFashion/Style/Design:Ergonomic/Useable/PrestigiousSafety: Low/Medium/HighTime: Instant/24x7Heritage/Legacy: History; Organic/Natural/ArtificialOrigin: Place/Nationality Innovation/Position: First/Pioneer/Leader/Latest/Disruptive/’Hot’/Out-of-the-box/Divergent/Convergent/IntegratedImmersion: Low/Moderate/HighSymmetry: Low (Asymmetrical)/High; Uniform/Non-uniformFunction/Focus: Single/Double/Multiple/UniversalPersonalization: 24x7/FullyAccessible/made-to-orderConnectedness: Interactive/Social/DirectLocation/Context: Place-X;Core/Periphery/Remote; Universal/Home/Office/OutdoorQuantity: Single/Double/MultipleUsage: Part-time/Full-timeGender: Male/FemaleFamily/Age: Infant/Kids/Youth/ Adult/RetireesVocation/Domain/Profession-XSenses: Visual/Auditory/Kinesthetic/Olfactory/GustatoryUsers: Innovators/Early adopters/Early majority/Late majority/LaggardsOpposites: X-Less; Anti-XEnergy: Low/Medium/HighEnergy: Low/Moderate/HighSystem: Open/Closed