Gartner's prediction that 80% of gamification projects would fail within a year is often quoted to validate the risks inherent in planned gamification projects. Technically, a gamification project is a "lean startup" because in a typical gamification project, an innovative product or service is being created under conditions of great uncertainty. And as we know, the failure rate of innovation projects is very high. The late Steve Jobs of Apple had extreme success with launching "lean startup" projects. How did Steve Jobs consistently do it? The presentation below shows a gameboard that illustrates the process of how Steve Jobs launched the "Billion Dollar" lean startup project of the iPod. Hopefully, the presentation will inspire and help entrepreneurs to reduce the high failure risk that is currently associated with gamification projects. Your comments and feedback are welcomed. http://goo.gl/DoFgDx

1. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
Sony
Walkman
Analog/An2log
CompeJtors
CompeJJve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

2. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Sony
Walkman
Analog/An2log
CompeJtors
CompeJJve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

3. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Value
Crea)on:
Upstream
Value
Delivery:
Midstream
ENTERPRISE
ENGINE:
Build
GROWTH
ENGINE:
Measure
Sony
Walkman
Analog/An2log
CompeJtors
Value
Sharing
(Happiness):
Downstream
VALUE
ENGINE:
Learn
CompeJJve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

4. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Value
Crea)on:
Upstream
Value
Delivery:
Midstream
Build
Measure
Growth
Engine
Enterprise
Engine
Value
Sharing
(Happiness):
Downstream
Learn
Value
Engine
Key
Partners
Value
Proposi2on
PAIN:
Cost
Structure
Key
Resources
Key
Ac2vi2es
Channels
&
Customer
Rela2onships
DELIGHT:
Revenue
Streams
Customer
Segments
VALUE:
Profit
Margin
Sony
Walkman
Analog/An2log
CompeJtors
CompeJJve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

5. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Value
Crea)on:
Upstream
Value
Delivery:
Midstream
Build
Measure
Growth
Engine
Enterprise
Engine
Value
Sharing
(Happiness):
Downstream
Learn
Value
Engine
Key
Partners
Value
Proposi2on
PAIN:
Cost
Structure
Key
Resources
Key
Ac2vi2es
Channels
&
Customer
Rela2onships
DELIGHT:
Revenue
Streams
Customer
Segments
VALUE:
Profit
Margin
Sony
Walkman
Analog/An2log
CompeJtors
CompeJJve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5