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How Steve Jobs Launched a Billion Dollar Lean Startup: The Lean Business Model Gameboard for Apple's iPod

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Gartner's prediction that 80% of gamification projects would fail within a year is often quoted to validate the risks inherent in planned gamification projects. Technically, a gamification project is a "lean startup" because in a typical gamification project, an innovative product or service is being created under conditions of great uncertainty. And as we know, the failure rate of innovation projects is very high.

The late Steve Jobs of Apple had extreme success with launching "lean startup" projects. How did Steve Jobs consistently do it?

The presentation below shows a gameboard that illustrates the process of how Steve Jobs launched the "Billion Dollar" lean startup project of the iPod. Hopefully, the presentation will inspire and help entrepreneurs to reduce the high failure risk that is currently associated with gamification projects.

Your comments and feedback are welcomed.


http://goo.gl/DoFgDx

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How Steve Jobs Launched a Billion Dollar Lean Startup: The Lean Business Model Gameboard for Apple's iPod

  1. 1. LEAN  BUSINESS  MODEL  GAMEBOARD  for  Apple’s  iPod  (2001)   MISSION/VISION/PURPOSE/Leap  of  Faith:  “Put  a  Dent  in  the  Universe”/Create  Insanely  Great  Customer  Experience/“Think  Different”   PRODUCT/SERVICE/SOLUTION:   Portable  Music  Player     Sony  Walkman   Analog/An2log   CompeJtors   CompeJJve  (Market)  Strategy:     Digital  Hub/Luxury  Spot  Strategy   Level   1 2 3 4 5
  2. 2. LEAN  BUSINESS  MODEL  GAMEBOARD  for  Apple’s  iPod  (2001)   MISSION/VISION/PURPOSE/Leap  of  Faith:  “Put  a  Dent  in  the  Universe”/Create  Insanely  Great  Customer  Experience/“Think  Different”   LEAN  STARTUP   PRODUCT/SERVICE/SOLUTION:   Portable  Music  Player   (Listen  to  music  everywhere/   “A  Thousand  Songs  in  Your  Pocket”)     (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Sony  Walkman   Analog/An2log   CompeJtors   CompeJJve  (Market)  Strategy:     Digital  Hub/Luxury  Spot  Strategy   Level   1 2 3 4 5
  3. 3. LEAN  BUSINESS  MODEL  GAMEBOARD  for  Apple’s  iPod  (2001)   MISSION/VISION/PURPOSE/Leap  of  Faith:  “Put  a  Dent  in  the  Universe”/Create  Insanely  Great  Customer  Experience/“Think  Different”   LEAN  STARTUP   PRODUCT/SERVICE/SOLUTION:   Portable  Music  Player   (Listen  to  music  everywhere/   “A  Thousand  Songs  in  Your  Pocket”)     (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on:   Upstream   Value  Delivery:   Midstream   ENTERPRISE   ENGINE:   Build   GROWTH   ENGINE:   Measure   Sony  Walkman   Analog/An2log   CompeJtors   Value  Sharing  (Happiness):   Downstream   VALUE   ENGINE:   Learn   CompeJJve  (Market)  Strategy:     Digital  Hub/Luxury  Spot  Strategy   Level   1 2 3 4 5
  4. 4. LEAN  BUSINESS  MODEL  GAMEBOARD  for  Apple’s  iPod  (2001)   MISSION/VISION/PURPOSE/Leap  of  Faith:  “Put  a  Dent  in  the  Universe”/Create  Insanely  Great  Customer  Experience/“Think  Different”   LEAN  STARTUP   PRODUCT/SERVICE/SOLUTION:   Portable  Music  Player   (Listen  to  music  everywhere/   “A  Thousand  Songs  in  Your  Pocket”)     (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on:   Upstream   Value  Delivery:   Midstream   Build   Measure   Growth  Engine   Enterprise  Engine   Value  Sharing  (Happiness):   Downstream   Learn   Value  Engine   Key  Partners   Value  Proposi2on   PAIN:  Cost  Structure   Key  Resources     Key  Ac2vi2es   Channels  &  Customer   Rela2onships   DELIGHT:  Revenue   Streams   Customer  Segments   VALUE:  Profit  Margin   Sony  Walkman   Analog/An2log   CompeJtors   CompeJJve  (Market)  Strategy:     Digital  Hub/Luxury  Spot  Strategy   Level   1 2 3 4 5
  5. 5. LEAN  BUSINESS  MODEL  GAMEBOARD  for  Apple’s  iPod  (2001)   MISSION/VISION/PURPOSE/Leap  of  Faith:  “Put  a  Dent  in  the  Universe”/Create  Insanely  Great  Customer  Experience/“Think  Different”   LEAN  STARTUP   PRODUCT/SERVICE/SOLUTION:   Portable  Music  Player   (Listen  to  music  everywhere/   “A  Thousand  Songs  in  Your  Pocket”)     (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on:   Upstream   Value  Delivery:   Midstream   Build   Measure   Growth  Engine   Enterprise  Engine   Value  Sharing  (Happiness):   Downstream   Learn   Value  Engine   Key  Partners   Value  Proposi2on   PAIN:  Cost  Structure   Key  Resources     Key  Ac2vi2es   Channels  &  Customer   Rela2onships   DELIGHT:  Revenue   Streams   Customer  Segments   VALUE:  Profit  Margin   Sony  Walkman   Analog/An2log   CompeJtors   CompeJJve  (Market)  Strategy:     Digital  Hub/Luxury  Spot  Strategy   Level   1 2 3 4 5

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