SUPERSMART LEARNING TOOLS for Lean Startups: Volume 1 - Six Question (Q) Templates

Modular Layouts of Tools Using Ques*on (Q)-Templates
How to Simply Create Business Tools
DISCRETE
Layout
LINEAR
Layout
HIERARCHICAL
Layout
NETWORK
Layout

World-class Coaching on Applying the Ambidexterity Principle, Strategy PaleGe, and Ambidextrous Leadership Galaxy
Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hHp://businessmodels.ning.com & @rodKuhnKing

Cross (Mind Map) Diamond (Ring) Chain (Line) Stone Heap (Array)
Tree (Table; Pyramid) Triangle (Tripod) Chain (Line) Stone Heap (Array)
= TOPIC: WHO; WHY; WHAT; HOW; WHERE; WHEN

I Keep Six Honest Serving Men
Poem by Rudyard Kipling
I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But aXer they have worked for me,
I give them all a rest.

I let them rest from nine *ll five,
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men.
But different folk have different views;
I know a person small—
She keeps ten million serving-men,
Who get no rest at all!

She sends'em abroad on her own affairs,
From the second she opens her eyes—
One million Hows, two million Wheres,
And seven million Whys!

WHAT

WHY

WHO

HOW

WHEN?
WHERE?

WHAT

WHY

WHO

HOW

CONSTRAINTS
ECO-
SYSTEM
WAYS
MEANS
WHEN?
WHERE?

WHEN?
WHAT

WHY

WHO

HOW

CONSTRAINTS
ECO-
SYSTEM
WAYS
MEANS
SOLUTION Space
PROJECT
METHOD
Space
PROBLEM
Space
WHERE?

WHAT

WHY

WHO

HOW

CONSTRAINTS
ECO-
SYSTEM
WAYS
MEANS
END
PROJECT
PROCESS PROBLEM
WHEN?
WHERE?

WHAT

WHY

WHO

HOW

CONSTRAINTS
ECO-
SYSTEM
WAYS
MEANS
END
PROJECT
PROCESS PROBLEM
3 Diamond Rings
Vision Diamond Ring

Strategy Diamond Ring

4Q-Business Model Diamond
WHEN?
WHERE?

Job To Get Done (JTGD): .....................................................................
3 DIAMOND RINGS
VISION-STRATEGY-PRODUCT (VSP) PYRAMID vs. 3 DIAMOND RINGS
Universal Problem Solving & Project Management
3 Diamond Rings
Vision Diamond Ring


PROJECT
END

PROCESS

Who

Why

Who
ECO-
SYSTEM

PROBLEM MEANS

How
VISION-STRATEGY-PRODUCT (VSP) PYRAMID
“Startups also have a true north, a desJnaJon in
mind: creaJng a thriving and world-changing
business.
I call that a startup’s vision [END].
To achieve that vision, startups employ a
strategy [WAYS], which includes a business
model, a product roadmap, a point of view about
partners and compeJtors, and ideas about who
the customers will be.
The product [BUSINESS MODEL] is the end result
of this strategy.”
Product
Strategy
Vision
What
WAYS
Source: Ries, E. (2011). The Lean Startup. New York: Crown Business.
P.I.E.S.
Jobs To Be Done
Vision
Product
Strategy
CON-
STRAINTS

6 QuesYon (Q)-Templates
of
The Business Periodic Table
WHY?
WHO? HOW?
WHAT?
WHEN?
WHERE?

WHY?
WHO? HOW?
WHAT?
WHEN?
WHERE?

WHO?

WHY?

WHAT?

HOW?

WHERE?

WHEN?

Unlabeled Trade-oﬀ Q-Templates

[…............]?

Labeled Trade-oﬀ Q-Templates

….......?
DELIGHT (+) PAIN (-)

WHO?
PAIN (-)
DELIGHT (+)

HOW?
PAIN (-)
DELIGHT (+)

WHY?

WHAT?

WHERE?

WHEN?

Examples of
Speciﬁc Trade-oﬀ Q-Templates:
Business Model InnovaYon

WHO?
PAIN (-)
DELIGHT (+)
CUSTOMER SEGMENT (CS)

WHY?
DELIGHT (+): REVENUE (R$) PAIN (-): COST (C$)
PROFIT MARGIN (P$); VALUE

WHAT?
STRATEGY/VALUE PROPOSITION (VP)/PRODUCT/SERVICE

HOW?
PAIN (-)
DELIGHT (+)
INPUTS/PARTNERS (IP);
KEY ACTIVITIES (KA); KEY RESOURCES (KR)

WHERE?
CHANNELS (CH)

WHEN?
TIMELINE/ACTION PLAN (Kanban Board)

More Granular Formats
of
QuesYon (Q)-Templates

Layouts (Spreads) for Templates
Simply Standardize
BUSINESS TOOLS

DISCRETE
Layout
LINEAR
Layout
HIERARCHICAL
Layout
NETWORK
Layout


Cross (Mind Map) Diamond (Ring) Chain (Line) Stone Heap (Array)
Tree (Table; Pyramid) Triangle (Tripod) Chain (Line) Stone Heap (Array)
= TOPIC: WHO; WHY; WHAT; HOW; WHERE; WHEN
Modular Layouts of Tools Using Ques*on (Q)-Templates
How to Simply Create Business Tools

ANALOG
SYSTEM: PRODUCT/SERVICE/BUSINESS MODEL

ANTILOG
ANTI-SYSTEM: PRODUCT/SERVICE/BUSINESS MODEL

GROUPS
(FAMILIES)
PROJECT
PROCESS
END
PROBLEM
WAYS
MEANS
CONSTRAINTS
ECOSYSTEM
Simple Business Periodic Table
Rapidly Manage Every Tame and Wicked Project on the Planet

8 GROUPS
(FAMILIES)
40 PROPERTIES OF ANY PERSON, ORGANIZATION, OR TOOL
(Basic Organizing Universal Topics)
PROJECT 1
PROJECT INFORMATION
PROCESS OTHER Loop (Observe-Think-Hypothesize-Experiment-Reflect)
END 2.1

Mission
2.2

Vision
2.3

Values
2.4

Success Criteria
2.5
Stopping
Criteria
3.1
Job To Get
Done
3.2
Job To Be
Done
3.3

Goal
3.4

ObjecYve
3.5

Target
4.1

Past
4.2

Present
4.3

Future
4.4

Short-term
4.5
Medium-term/
Long-term
PROBLEM 5.1
Problem
5.2
Trade-off
5.3
ContradicYon
5.4
Bipolarity
5.5
Conflict
WAYS 6.1

Strategy
6.2
Value
ProposiYon
6.3

Product
6.4

Service
6.5
Business
Model
MEANS 7
WHY
8
WHO
9
WHAT
10.1
HOW
10.2
WHEN
10.3
WHERE
CONSTRAINTS FITNESS BARRIERS (Physical/Intellectual/Emo*onal/Spiritual)
ECOSYSTEM 11
SUPPLIERS
12
CUSTOMERS
13
COMPETITORS
14
COMPLEMENTORS
15.1
INDUSTRY
15.2
ENVIRONMENT
Search for any person, organizaJon, or tool to improve
Simple Business Periodic Table
Rapidly Manage Every Tame and Wicked Project on the Planet

Business Periodic Table
40 Elemental Topics for Planning, Organizing, and Managing Every Game-changing Project
1

PROJECT
7

WHY
2.1

Mission
2.2

Vision
2.3

Values
2.4

Success Criteria
2.5

Stopping Criteria
8

WHO
3.1

Job To Get Done
3.2

Job To Be Done
3.3

Goal
3.4

ObjecYve
3.5

Target
9

WHAT
4.1

Past
4.2

Present
4.3

Future
4.4

Short-term
4.5

Medium/Long-term
10.1

HOW
5.1

PROBLEM
5.2

TRADE-OFF
5.3

CONTRADICTION
5.4

BIPOLARITY
5.5

CONFLICT
10.2

WHEN
6.1

Strategy
6.2

Value ProposiYon
6.3

Product
6.4

Service
6.5

Business Model
10.3

WHERE
11

SUPPLIERS
12

CUSTOMERS
13

COMPETITORS
14

COMPLEMENTORS
15.1

INDUSTRY
15.2

ENVIRONMENT
End
Problem
Means (System/Enterprise; SoluJon)
Ecosystem (Plaaorm/Network/Context)
F I T N E S S B A R R I E R S (Physical; Intellectual; EmoJonal; Spiritual)
O-T-H-E-R Loop
Observe-Think-Hypothesize-Experiment-Reﬂect
PROJECT CHOICES
(4 MODULES)

LEAN STARTUP PERIODIC TABLE
Standardized Way to Rapidly Learn, Teach, and Apply the Lean Startup Method
1 Lean Startup
Project Timeline
PROJECT
7 5 Whys; Metrics
Inno’ AccounJng
WHY
2.1 AdapJve Org.
(‘Zero Waste’)
Mission
2.2 Leap of Faith
Hypothesis/AssumpJon
Vision
2.3 Accountability
(Fact-based) Culture
Values
2.4 Value; AARRRL
AcJonable Metrics: 3As
Success Criteria
2.5 Waste (Quality)
Vanity Metrics; Runway
Stopping Criteria
8 People/Team
Customer
WHO
3.1 Experiment (Batch)
Validated Learning
Job To Get Done
3.2
Customer Archetype
Job To Be Done
3.3 Create Radically
Successful Business
Goal
3.4 ConJnuously
Innovate
ObjecYve
3.5
Learning Milestones
Target
9 Min. Viable Product
(MVP): Prototype
WHAT
4.1 Built
Kanban (Validated)
Past
4.2 Building
Kanban (In Progress)
Present
4.3 To Build
Kanban (Backlog)
Future
4.4
Problem-SoluJon Fit
Short-term
4.5 Product-Market Fit
Business Model Fit
Medium/Long-term
10.1 Build-Measure-
Learn (BML) Loop
HOW
5.1 SJcky/Paid/Viral:
3 Engines of Growth
PROBLEM
5.2 Cohort Analysis
Split-tesJng
TRADE-OFF
5.3

CONTRADICTION
5.4

BIPOLARITY
5.5

CONFLICT
10.2
Runway
WHEN
6.1 Pivot (10 No.)
Growth Hypothesis
Strategy
6.2
Value Hypothesis
Value ProposiYon
6.3 Analogs/AnJlogs
Min. Viable Product
Product
6.4 Analogs/AnJlogs
Min. Viable Service
Service
6.5 Bus. Model Engine
Business Model Arch.
Business Model
10.3
Genchi Gembutsu
WHERE
11

SUPPLIERS
12 Pull
Customer Archetype
CUSTOMERS
13
Analogs/AnJlogs
COMPETITORS
14

COMPLEMENTORS
15.1

INDUSTRY
15.2 ProporJonal
Investment
ENVIRONMENT
End
Problem
Means (System/Enterprise; SoluJon)
Ecosystem (Plaaorm/Network/Context)
F I T N E S S B A R R I E R S (Physical; Intellectual; EmoJonal; Spiritual) – Get Out Of Building; Speed Bumps
PRODUCT-MARKET FIT
WHAT IS …?
PROJECT CHOICES
(4 MODULES)
O-T-H-E-R Loop (Build-Measure-Learn Loop) – Process; Learning
Observe-Think-Hypothesize-Experiment-Reﬂect

WHAT

WHY

WHO

HOW

CONSTRAINTS
ECO-
SYSTEM
WAYS
MEANS
END
PROJECT
PROCESS PROBLEM
3 Diamond Rings
Vision Diamond Ring



SUPERSMART LEARNING TOOLS for Lean Startups: Volume 1 - Six Question (Q) Templates

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SUPERSMART LEARNING TOOLS for Lean Startups: Volume 1 - Six Question (Q) Templates