SlideShare una empresa de Scribd logo
1 de 85
Thursday, 11th February 2016
Query Power
Breaking down search queries to improve our keywords
Good Morning
{Guten Morgen}
Average Keywords?
Search Queries (30 Days)
11,861
5,608
Keywords Triggered Search
2,200
Manual = Yawn…
Solution = String
Section 1:
Query Power
100 Billion+ Queries
Every Month
http://mashable.com/2015/10/12/google-mobile-searches/#LGM5_gyvRaqr
http://expandedramblings.com/index.php/google-advertising-statistics
3 Billion+ Queries
Every Day
http://mashable.com/2015/10/12/google-mobile-searches/#LGM5_gyvRaqr
http://expandedramblings.com/index.php/google-advertising-statistics
18% of these queries have never
been searched before
http://readwrite.com/2012/02/29/interview_changing_engines_mid-flight_qa_with_goog
Searcher behaviour is constantly
evolving…
http://readwrite.com/2012/02/29/interview_changing_engines_mid-flight_qa_with_goog
Make sure your keywords are too.
Section 2:
How Queries Work?
KEYWORDS
How we think people are searching…
QUERIES
How people actually search…
Longer, more conversational
“where can I buy football boots in Glasgow?”
“good recipe for gluten free chocolate cake”
“how long does the bus from berlin airport take?”
“what is the cheapest to replace your car battery?”
https://searchenginewatch.com/sew/opinion/2411478/longer-search-queries-are-becoming-the-norm-what-it-means-for-seo
Semantic Search: “buy waves”
https://searchenginewatch.com/sew/opinion/2411478/longer-search-queries-are-becoming-the-norm-what-it-means-for-seo
Semantic Search: “buy waves”
Conversational
Iceberg by Jolan Soens from the Noun Project
Boat by Mihael Tomic from the Noun Project
} 24 clicks
76 clicks
+adidas +trainers
red adidas trainers
new adidas trainers
adidas running trainers
adidas trainers deals
where can i buy the new adidas trainers in
manchester?
cheap adidas trainers
adidas
originals zx
trainers
Exact Keyword
Other Queries
100 clicks to website
Section 3:
Grabbing the Data
Viewing Your Search Queries aka.
Search Terms
Viewing in AdWords
What do Paris Hilton and
Brownies Have in Common?
Added/Excluded
Close Variant
Keyword Matched To
Bonus Tip
https://www.google.com/settings/u/0/ads/preferences
https://www.google.com/settings/u/0/ads/preferences
Bonus Tip 2: Shopping Queries
Section 4:
Analysis
AdWords Filters
Filter 1 : 1 or more conversions (Default)
AdWords Filters
Filter 2 : Added/Excluded = None
AdWords Filters
Filter 3 : Known Troublemakers
AdWords Filters
Filter 4 : High Spenders
AdWords Filters
Filter 5 : Low Relevancy, not negatives
AdWords Filters
Filter 6 : High Relevancy, not added
AdWords Analysis
PROS
Quick and simple
Set up filters to save time
across accounts
Great for people who
know the business
CONS
Not advanced
Can’t break down by
“string”
Big accounts wont work
Excel Analysis
blue
string 1
Strings, Not Queries
adidas trainers
string 2 string 3
zx
string 1
750 adidas
string 2 string 3
Export to Excel
Export to Excel
Space Before and After
“Search Term” Column
=" "&B3&" "
Formula
Text To Column
Delimit by Space
Paste all single query strings
The Lookup Formula
=="*"&" "&B3&" "&"*"
Formula
Sum The Metrics
=SUMIF(Sheet1!C:C,Sheet4!C3,Sheet1!E:E)
Formula
Performance Data
at
level
Splice Up The Data
Over CPA Target CPA
cheap £67.39
deals £65.65
review £62.85
compare £60.27
leather £60.25
yellow £58.97
kids £55.25
golf £52.30
No Conversions Cost
size £315.21
used £259.44
gumtree £254.22
youtube £212.11
cheapest £190.52
bargain £186.35
berlin £156.36
official £145.25
Query String CPA
zx750 £1.21
purchase £2.45
hightops £3.25
canvas £3.76
sneaks £3.98
flux £4.05
dragon £4.20
superstar £4.56
Query String CPA
shoes £7.67
new £7.72
blue £15.06
adidas £18.03
buy £19.25
trainers £20.21
originals £22.25
website £23.25
Hidden Gems
Top Performers Over CPA
No Conversions
Excel Analysis
PROS
String Level
Much more advanced
Splice and Dice
Identify themes
Advanced Analysis
CONS
Time consuming
Especially with multiple
accounts.
Advanced Analysis
Quickly count strings
=LEN(A1)-LEN(SUBSTITUTE(A1," ",""))+1
“where to buy cheap running shoes?”
=6 strings
By Length of String
=LEN()
Device
Consider Device Bid Adjustments
Place Names
Fewer Strings Per Query
(5 strings non mobile, 4.5 mobile)
Shorter Average String Length
(6 non mobile, 5.5 mobile)
By Time
Not by hour
By day of week etc
Search Partner Queries
1996 michael jordan collector plate 1 record 72 wins
return to greatness
Search Partner Queries
6 ft tall vintage seth thomas grandfather clock
tempus fugit home & garden home dã cor clocks
grandfather clocks
Section 5:
Actions
1. Adjust Bids
2. Find New Keywords
“running”
matched 412
individual queries
pushed bids, but do
we have max
coverage?
Keyword Planner
Google Instant
ubersuggest.org
SpyFu.com
Keywordspy.com
SEM Rush
keywordtool.io
Bonus: import.io
3. Negative Keywords
3. Negative Keywords
Troublemakers Repeat Offenders Red Card
Bid
Down
Neg
Exact
Neg
Broad
Section 6:
Case Studies
Case Study 1 : E-
Commerce
chef by Les vieux garçons from the Noun Project
Good Strings
20, 252 separate queries
“red” matched 87 queries
[£958, 26 conversions]
“magimix” matched 65 queries
[£925, 21 conversions]
“shipping” matched 12 queries
[£28, 4 conversions]
Bad Strings
20,252 separate queries
“used” matched 812 queries
[£2,658, 1 conversion]
“reviews” matched 99 queries
[£365, 0 conversions]
“catering” matched 87 queries
[£265, 0 conversions]
Results
Saved over £5,000 in monthly spend
Saved almost 6 hours in management
“used” “reviews” and B2B terms as negatives
New Magimix campaign
Case Study 2 :
Lead Gen
loan by Rohith M S from the Noun Project
Good Strings
2,127 separate queries
“rates” matched 21 queries
[£1,169, 18 conversion]
“funding” matched 11 queries
[£704, 6 conversions]
“best” matched 7 queries
[£285, 5 conversions]
Bad Strings
2,127 separate queries
“advice”matched 35 queries
[£1,250, 0 conversions]
“emergency” matched 16 queries
[£365, 0 conversions]
“startup” matched 11 queries
[£195, 0 conversions]
Results
10% reduction in monthly spend
Whilst keeping leads constant
Broad negatives for “emergency” added in
New “Funding” campaign built out
Closing
Takeaways
String analysis in Excel
Filters for quick analysis of search queries in AdWords
Advanced String Analysis
KW research tools
Tier Negatives
Download Presentation & All
Excel Formulas Here:
cleandigital.co.uk/ppc-masters
Thank You
cleandigital.co.uk/ppc-masters

Más contenido relacionado

La actualidad más candente

Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!Hanapin Marketing
 
Actionable SEO Metrics
Actionable SEO MetricsActionable SEO Metrics
Actionable SEO MetricsRyan Jones
 
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%Garrett Mehrguth, MBA
 
How To Use Excel To Unlock AdWords Secrets
How To Use Excel To Unlock AdWords SecretsHow To Use Excel To Unlock AdWords Secrets
How To Use Excel To Unlock AdWords Secretsbrainlabs
 
Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsPaid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
 
Advanced Ad Testing from Small to Enterprise accounts by Brad Geddes
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAdvanced Ad Testing from Small to Enterprise accounts by Brad Geddes
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
 
EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?
EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?
EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?Tinuiti
 
Introduction to Search Engine Marketing (SEM)
Introduction to Search Engine Marketing (SEM)Introduction to Search Engine Marketing (SEM)
Introduction to Search Engine Marketing (SEM)Craig Bailey
 
Joel Bondorowsky — How to Justify the Budget You Need for New Campaigns
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsJoel Bondorowsky — How to Justify the Budget You Need for New Campaigns
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
 
Profitable Customer Acquisition & Retention Strategies
Profitable Customer Acquisition & Retention StrategiesProfitable Customer Acquisition & Retention Strategies
Profitable Customer Acquisition & Retention StrategiesTinuiti
 
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAISSMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAISElizabeth Marsten
 
3 Advanced Google Shopping Strategies to Maximize Holiday Conversions
3 Advanced Google Shopping Strategies to Maximize Holiday Conversions3 Advanced Google Shopping Strategies to Maximize Holiday Conversions
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
 
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
 
Advanced Google Shopping: data insights from behind the scenes
Advanced Google Shopping: data insights from behind the scenesAdvanced Google Shopping: data insights from behind the scenes
Advanced Google Shopping: data insights from behind the scenesCrealytics
 
SMX Advanced - June 2018 - Andreas Reiffen - Crealytics
SMX Advanced -  June 2018 - Andreas Reiffen  - CrealyticsSMX Advanced -  June 2018 - Andreas Reiffen  - Crealytics
SMX Advanced - June 2018 - Andreas Reiffen - CrealyticsCrealytics
 
Data vs. Intuition: In Data We Trust
Data vs. Intuition: In Data We TrustData vs. Intuition: In Data We Trust
Data vs. Intuition: In Data We TrustAffiliate Summit
 

La actualidad más candente (20)

Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!
 
Actionable SEO Metrics
Actionable SEO MetricsActionable SEO Metrics
Actionable SEO Metrics
 
The Newest Way to Audit your PPC Account
The Newest Way to Audit your PPC AccountThe Newest Way to Audit your PPC Account
The Newest Way to Audit your PPC Account
 
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
 
How To Use Excel To Unlock AdWords Secrets
How To Use Excel To Unlock AdWords SecretsHow To Use Excel To Unlock AdWords Secrets
How To Use Excel To Unlock AdWords Secrets
 
Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsPaid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
 
Advanced Ad Testing from Small to Enterprise accounts by Brad Geddes
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAdvanced Ad Testing from Small to Enterprise accounts by Brad Geddes
Advanced Ad Testing from Small to Enterprise accounts by Brad Geddes
 
EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?
EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?
EMERGENCY PRESS CONFERENCE: How Will Amazon’s New Review Policy Impact Sellers?
 
Introduction to Search Engine Marketing (SEM)
Introduction to Search Engine Marketing (SEM)Introduction to Search Engine Marketing (SEM)
Introduction to Search Engine Marketing (SEM)
 
Joel Bondorowsky — How to Justify the Budget You Need for New Campaigns
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsJoel Bondorowsky — How to Justify the Budget You Need for New Campaigns
Joel Bondorowsky — How to Justify the Budget You Need for New Campaigns
 
Profitable Customer Acquisition & Retention Strategies
Profitable Customer Acquisition & Retention StrategiesProfitable Customer Acquisition & Retention Strategies
Profitable Customer Acquisition & Retention Strategies
 
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAISSMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
 
3 Advanced Google Shopping Strategies to Maximize Holiday Conversions
3 Advanced Google Shopping Strategies to Maximize Holiday Conversions3 Advanced Google Shopping Strategies to Maximize Holiday Conversions
3 Advanced Google Shopping Strategies to Maximize Holiday Conversions
 
Auditing Adwords To Exceed Your Goals - Jason Stinnett
Auditing Adwords To Exceed Your Goals - Jason StinnettAuditing Adwords To Exceed Your Goals - Jason Stinnett
Auditing Adwords To Exceed Your Goals - Jason Stinnett
 
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...
 
Advanced Google Shopping: data insights from behind the scenes
Advanced Google Shopping: data insights from behind the scenesAdvanced Google Shopping: data insights from behind the scenes
Advanced Google Shopping: data insights from behind the scenes
 
Sample PPC Audit Report
Sample PPC Audit ReportSample PPC Audit Report
Sample PPC Audit Report
 
SMX Advanced - June 2018 - Andreas Reiffen - Crealytics
SMX Advanced -  June 2018 - Andreas Reiffen  - CrealyticsSMX Advanced -  June 2018 - Andreas Reiffen  - Crealytics
SMX Advanced - June 2018 - Andreas Reiffen - Crealytics
 
Tyson Quick - Advanced Search Summit Napa 2021
Tyson Quick - Advanced Search Summit Napa 2021Tyson Quick - Advanced Search Summit Napa 2021
Tyson Quick - Advanced Search Summit Napa 2021
 
Data vs. Intuition: In Data We Trust
Data vs. Intuition: In Data We TrustData vs. Intuition: In Data We Trust
Data vs. Intuition: In Data We Trust
 

Destacado

Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...
Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...
Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...Edge Global Media Group
 
ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)
ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)
ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)Knut Relbe-Moe [MVP, MCT]
 
DAX and Power BI Training - 004 Power Query
DAX and Power BI Training - 004 Power QueryDAX and Power BI Training - 004 Power Query
DAX and Power BI Training - 004 Power QueryWill Harvey
 
Internationella logistiktrender och hur de påverkar dig och dina kunder
Internationella logistiktrender och hur de påverkar dig och dina kunderInternationella logistiktrender och hur de påverkar dig och dina kunder
Internationella logistiktrender och hur de påverkar dig och dina kunderJohan Holgersson
 
Grundkurs i Digital Marknadsföring - Berghs 2012
Grundkurs i Digital Marknadsföring - Berghs 2012Grundkurs i Digital Marknadsföring - Berghs 2012
Grundkurs i Digital Marknadsföring - Berghs 2012Therese Reuterswärd
 
Så tar du kontroll över din inkorg
Så tar du kontroll över din inkorgSå tar du kontroll över din inkorg
Så tar du kontroll över din inkorgTherese Reuterswärd
 
Shariah audit presentation suleman
Shariah audit presentation   sulemanShariah audit presentation   suleman
Shariah audit presentation sulemanSid Ahmed
 
5 tips för bättre ehandelsleveranser
5 tips för bättre ehandelsleveranser5 tips för bättre ehandelsleveranser
5 tips för bättre ehandelsleveranserJohan Holgersson
 
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012Grundkurs i Analys av Digital Marknadsföring - Berghs 2012
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012Therese Reuterswärd
 
Scandic Hotels multikanalstrategi - Webbstrategidagarna -
Scandic Hotels multikanalstrategi - Webbstrategidagarna -Scandic Hotels multikanalstrategi - Webbstrategidagarna -
Scandic Hotels multikanalstrategi - Webbstrategidagarna -Therese Reuterswärd
 
Så sätter du rätt nyckeltal och effektmål
Så sätter du rätt nyckeltal och effektmål Så sätter du rätt nyckeltal och effektmål
Så sätter du rätt nyckeltal och effektmål Creuna Sverige
 
Digital marknadsföring - Del 3
Digital marknadsföring - Del 3Digital marknadsföring - Del 3
Digital marknadsföring - Del 3Martin Vendel
 
Introduktion till Digital Marknadsföring - del 2
Introduktion till Digital Marknadsföring - del 2Introduktion till Digital Marknadsföring - del 2
Introduktion till Digital Marknadsföring - del 2Therese Reuterswärd
 
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Hanapin Marketing
 
How to create a Video ad campaign in adwords
How to create a Video ad campaign in adwordsHow to create a Video ad campaign in adwords
How to create a Video ad campaign in adwordsTanuja Talekar
 

Destacado (20)

Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...
Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...
Hannah Kimuyu - OTE Birmingham - Why multi-device strategies are critical if ...
 
Power BI
Power BIPower BI
Power BI
 
Optimizing dax
Optimizing daxOptimizing dax
Optimizing dax
 
Power query
Power queryPower query
Power query
 
Power bi
Power biPower bi
Power bi
 
ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)
ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)
ESPC15 Power BI - The New Way to Quickly Build Powerful Dashboards (Level 300)
 
DAX and Power BI Training - 004 Power Query
DAX and Power BI Training - 004 Power QueryDAX and Power BI Training - 004 Power Query
DAX and Power BI Training - 004 Power Query
 
Internationella logistiktrender och hur de påverkar dig och dina kunder
Internationella logistiktrender och hur de påverkar dig och dina kunderInternationella logistiktrender och hur de påverkar dig och dina kunder
Internationella logistiktrender och hur de påverkar dig och dina kunder
 
Grundkurs i Digital Marknadsföring - Berghs 2012
Grundkurs i Digital Marknadsföring - Berghs 2012Grundkurs i Digital Marknadsföring - Berghs 2012
Grundkurs i Digital Marknadsföring - Berghs 2012
 
Så tar du kontroll över din inkorg
Så tar du kontroll över din inkorgSå tar du kontroll över din inkorg
Så tar du kontroll över din inkorg
 
Shariah audit presentation suleman
Shariah audit presentation   sulemanShariah audit presentation   suleman
Shariah audit presentation suleman
 
5 tips för bättre ehandelsleveranser
5 tips för bättre ehandelsleveranser5 tips för bättre ehandelsleveranser
5 tips för bättre ehandelsleveranser
 
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012Grundkurs i Analys av Digital Marknadsföring - Berghs 2012
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012
 
Scandic Hotels multikanalstrategi - Webbstrategidagarna -
Scandic Hotels multikanalstrategi - Webbstrategidagarna -Scandic Hotels multikanalstrategi - Webbstrategidagarna -
Scandic Hotels multikanalstrategi - Webbstrategidagarna -
 
Så sätter du rätt nyckeltal och effektmål
Så sätter du rätt nyckeltal och effektmål Så sätter du rätt nyckeltal och effektmål
Så sätter du rätt nyckeltal och effektmål
 
Digital marknadsföring - Del 3
Digital marknadsföring - Del 3Digital marknadsföring - Del 3
Digital marknadsföring - Del 3
 
Vad kan du om ROI och webbanalys?
Vad kan du om ROI och webbanalys?Vad kan du om ROI och webbanalys?
Vad kan du om ROI och webbanalys?
 
Introduktion till Digital Marknadsföring - del 2
Introduktion till Digital Marknadsföring - del 2Introduktion till Digital Marknadsföring - del 2
Introduktion till Digital Marknadsföring - del 2
 
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
 
How to create a Video ad campaign in adwords
How to create a Video ad campaign in adwordsHow to create a Video ad campaign in adwords
How to create a Video ad campaign in adwords
 

Similar a PPC Masters 2016 - Query Power - Breaking Down Search Queries to Improve our Keywords

SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...
SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...
SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...Jonas Donbæk
 
Supercharge Your Testing Program
Supercharge Your Testing ProgramSupercharge Your Testing Program
Supercharge Your Testing ProgramOptimizely
 
When Abandoning Best Practices is the Right Thing To Do
When Abandoning Best Practices is the Right Thing To DoWhen Abandoning Best Practices is the Right Thing To Do
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
 
Online SEO Meetup
Online SEO MeetupOnline SEO Meetup
Online SEO MeetupSemrush
 
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROIWhy A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
 
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of CommerceActionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of CommerceAttacat Internet Marketing
 
Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02Stephen Darori
 
Catch Matrix Pages - Overview
Catch Matrix Pages - OverviewCatch Matrix Pages - Overview
Catch Matrix Pages - Overviewcatchmarketing
 
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...Marketing Festival
 
AdWords Account Structure - SEMpdx 2013
AdWords Account Structure - SEMpdx 2013AdWords Account Structure - SEMpdx 2013
AdWords Account Structure - SEMpdx 2013David Rodnitzky
 
Using AdWords to Grow Your Business
Using AdWords to Grow Your BusinessUsing AdWords to Grow Your Business
Using AdWords to Grow Your BusinessWebSavvy
 
Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...
Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...
Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...Danny Mac
 
Top 3 challenges of data governance & performance measurement in 2020
Top 3 challenges of data governance & performance measurement in 2020Top 3 challenges of data governance & performance measurement in 2020
Top 3 challenges of data governance & performance measurement in 2020ObservePoint
 
Closing The Loop with Offline Tracking
Closing The Loop with Offline TrackingClosing The Loop with Offline Tracking
Closing The Loop with Offline TrackingApogee Search
 
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingSearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
 
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
 
Web Wise: Search Overview Sage Nonprofit Webinar
Web Wise: Search Overview  Sage Nonprofit WebinarWeb Wise: Search Overview  Sage Nonprofit Webinar
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
 
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
 

Similar a PPC Masters 2016 - Query Power - Breaking Down Search Queries to Improve our Keywords (20)

SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...
SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...
SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...
 
Supercharge Your Testing Program
Supercharge Your Testing ProgramSupercharge Your Testing Program
Supercharge Your Testing Program
 
When Abandoning Best Practices is the Right Thing To Do
When Abandoning Best Practices is the Right Thing To DoWhen Abandoning Best Practices is the Right Thing To Do
When Abandoning Best Practices is the Right Thing To Do
 
Online SEO Meetup
Online SEO MeetupOnline SEO Meetup
Online SEO Meetup
 
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROIWhy A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI
 
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of CommerceActionable insights with Google Analytics - Edinburgh Chamber of Commerce
Actionable insights with Google Analytics - Edinburgh Chamber of Commerce
 
Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02
 
Catch Matrix Pages - Overview
Catch Matrix Pages - OverviewCatch Matrix Pages - Overview
Catch Matrix Pages - Overview
 
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
 
AdWords Account Structure - SEMpdx 2013
AdWords Account Structure - SEMpdx 2013AdWords Account Structure - SEMpdx 2013
AdWords Account Structure - SEMpdx 2013
 
Using AdWords to Grow Your Business
Using AdWords to Grow Your BusinessUsing AdWords to Grow Your Business
Using AdWords to Grow Your Business
 
Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...
Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...
Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisatio...
 
Top 3 challenges of data governance & performance measurement in 2020
Top 3 challenges of data governance & performance measurement in 2020Top 3 challenges of data governance & performance measurement in 2020
Top 3 challenges of data governance & performance measurement in 2020
 
Closing The Loop with Offline Tracking
Closing The Loop with Offline TrackingClosing The Loop with Offline Tracking
Closing The Loop with Offline Tracking
 
Seo Mar09 Intnl
Seo Mar09 IntnlSeo Mar09 Intnl
Seo Mar09 Intnl
 
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingSearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
 
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...
 
The google best_practices_guide
The google best_practices_guideThe google best_practices_guide
The google best_practices_guide
 
Web Wise: Search Overview Sage Nonprofit Webinar
Web Wise: Search Overview  Sage Nonprofit WebinarWeb Wise: Search Overview  Sage Nonprofit Webinar
Web Wise: Search Overview Sage Nonprofit Webinar
 
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
 

Más de Clean Digital

The Amazon Ads Puzzle
The Amazon Ads PuzzleThe Amazon Ads Puzzle
The Amazon Ads PuzzleClean Digital
 
10 tips for running paid search campaigns on Baidu
10 tips for running paid search campaigns on Baidu10 tips for running paid search campaigns on Baidu
10 tips for running paid search campaigns on BaiduClean Digital
 
Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...
Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...
Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...Clean Digital
 
Boost Your Leads with Facebook Ads
Boost Your Leads with Facebook AdsBoost Your Leads with Facebook Ads
Boost Your Leads with Facebook AdsClean Digital
 
PPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B CampaignsPPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B CampaignsClean Digital
 
15 tips for running international PPC campaigns
15 tips for running international PPC campaigns15 tips for running international PPC campaigns
15 tips for running international PPC campaignsClean Digital
 
Hero Conf 2016 - Hypertargeted B2B PPC Campaigns
Hero Conf 2016 - Hypertargeted B2B PPC CampaignsHero Conf 2016 - Hypertargeted B2B PPC Campaigns
Hero Conf 2016 - Hypertargeted B2B PPC CampaignsClean Digital
 

Más de Clean Digital (7)

The Amazon Ads Puzzle
The Amazon Ads PuzzleThe Amazon Ads Puzzle
The Amazon Ads Puzzle
 
10 tips for running paid search campaigns on Baidu
10 tips for running paid search campaigns on Baidu10 tips for running paid search campaigns on Baidu
10 tips for running paid search campaigns on Baidu
 
Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...
Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...
Oi Conf Bristol 2018 - Think "customer first" in your digital marketing strat...
 
Boost Your Leads with Facebook Ads
Boost Your Leads with Facebook AdsBoost Your Leads with Facebook Ads
Boost Your Leads with Facebook Ads
 
PPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B CampaignsPPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B Campaigns
 
15 tips for running international PPC campaigns
15 tips for running international PPC campaigns15 tips for running international PPC campaigns
15 tips for running international PPC campaigns
 
Hero Conf 2016 - Hypertargeted B2B PPC Campaigns
Hero Conf 2016 - Hypertargeted B2B PPC CampaignsHero Conf 2016 - Hypertargeted B2B PPC Campaigns
Hero Conf 2016 - Hypertargeted B2B PPC Campaigns
 

Último

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieKent Kubie
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 

Último (20)

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 

PPC Masters 2016 - Query Power - Breaking Down Search Queries to Improve our Keywords