Presentation on how to create a Do-it-yourself Facebook marketing plan from scratch to help you get started on creating Facebook for business campaign hotter and faster than your neighbors Ferrari. This is discussed and shared during SEO Organization Philippines – Pampanga Chapter Meet and Greet Part 1 Event.

1. DIY FACEBOOK MARKETING
HOTTER THAN YOUR NEIGHBOR’S RED FERRARI
Roel Jan Manarang
Director of Inbound Marketing
North Social Media
www.northsocialmedia.com
@roelmanarang

2. ABOUTROELMANARANG
2008
2009
2010
2011
STARTED BLOGGING
SALES CONSULTANT
PROMOTED
STARTED FREELANCING
MLY ENTERPRISE / !JBL
MARKETING MANAGER
& INTERNET MARKETING
TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE
PHILIPPINES VIA ELANCE SINCE 2011
FOUNDER AND DIRECTOR OF INBOUND MARKETING
AT NORTH SOCIAL MEDIA
APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM
SERVED MORE THAN 100 BUSINESSES IN THE WORLD
ACROSS 14 COUNTRIES
www.northsocialmedia.com
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3. FEWCLIENTS
www.northsocialmedia.com
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4. DIY FACEBOOK MARKETING
STEP BY STEP MARKETING PLAN

5. PAGE CREATION &
OPTIMIZATION

6. PAGEOPTIMIZATION&IDEAS
PAGE DESCRIPTION, ABOUT SECTION & DESIGN
Showcase
Free
Woobox.com
Link
www.northsocialmedia.com
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7. PAGEOPTIMIZATION&IDEAS
PAGE DESCRIPTION, ABOUT SECTION & DESIGN
Facebook
Subcategories
… are treated as part of Title Tags on SERP
www.northsocialmedia.com
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8. COMPLETE YOUR
PAGE INFO AND
DESIGN.
MAKE IT SEO FRIENDLY

9. GATHER YOUR CORE
AUDIENCE

10. INVITEYOURCORETARGETS
YOU CAN’T SELL ON AN
EMPTY ROAD
TAKE YOUR TIME. PLAN WISE.
www.northsocialmedia.com
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11. YOUR POST = YOUR VOICE

12. PAGEOPTIMIZATION&IDEAS
PLAN YOUR POSTS
Page Insights > Posts > When Your Fans Are Online
www.northsocialmedia.com
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13. PAGEOPTIMIZATION&IDEAS
POST CONTENTS
TRAFFIC
ENGAGEMENT
PHOTO/VIDEO + CTA / LINK
ENGAGING + FUN + EDUCATIONAL + CTA
LINK
CTA
EYE
CATCHER
ENCOURAGE
ENTERTAIN
www.northsocialmedia.com
EDUCATE
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14. RUN YOUR ADS

15. ADSSETUP
LEVERAGING THE SEARCH GRAPH: TARGETING
INTEREST / PAGES LIKED BY PEOPLE WHO
www.northsocialmedia.com
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16. ADSSETUP
SPONSORED STORIES: SELLING
www.northsocialmedia.com
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17. SUCCESS MONITORING

18. SUCCESSMONITORING
WHAT’S YOUR NUMBER 1 REFERRAL TRAFFIC SOURCE?
Data: September 1 – October 15, 2013
www.northsocialmedia.com
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19. SUCCESSMONITORING
ARE YOU DRIVING CONSISTENT GROWTH?
FACEBOOK
100
90
GROWTH
2,337 Fans
2,319 Fans
80
70
2,293 Fans
60
2,273 Fans
2,265 Fans
2,259 Fans
50
2,225 Fans
40
30
2,211 Fans
20
10
0
GENUINE LIKES
IMPROVEMENT
POST
REACH
TARGETED
DEMOGRAPHICS
www.northsocialmedia.com
REFERRER
S
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20. SUCCESSMONITORING
TARGETED AUDIENCE
78%
21%
Female Users
Male Users
28.5%
26.2%
10.9%
34.4%
UNITED STATES
AUSTRALIA
UNITED KINGDOM
OTHERS (72 COUNTRIES)
www.northsocialmedia.com
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21. SOCIAL SIGNAL
WORKS FOR
SEO.

22. PROVENTESTED
2.5 MONTHS EXPERIMENT: ASIANFASHION.PH STATISTICS ON ORGANIC RESULTS WITHOUT LINK BUILDING AND BLOGGING
www.northsocialmedia.com
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23. QUESTIONS, FEEDBACK
AND THE ANSWERS
@Roelmanarang
Twitter
@NorthSMedia
Facebook
NorthSMedia
Pinterest
NorthSMedia
e. hello@northsocialmedia.com