Digital transformation in publishing involves embracing new technologies like ebooks, digital printing, and omnichannel delivery to reach more readers. Ebooks opened a new sales channel for publishers, though their response was initially slow. Digital printing now allows print on demand and print to order, reducing inventory costs while speeding time to market and expanding catalog offerings. Publishers must integrate traditional trusted processes for lowest costs with new digital possibilities to fully transform.
2. Forward, forward let us range,
Let the great world spin for ever down the ringing
grooves of change.
Locksley Hall, 1835
3. A bit of an Introduction to me...
ICT for Education
Market
Global eLearning
UNIX servers
Printing Systems
Freelance Consultant
Lecturer
Software
design
Production Print
Business Development
Five
Ways
Software
Publisher
?
8. eBusiness era boom and bust
Founded 1998
Lost $135M in 2 years
Webvan - $1.2 Bn > $0
iBeauty.com, Beauty.com,
Reflect.com and Eve.com
Ritmoteca.com
Digital Entertainment Network
eToys
Pets.com
20. Digital print - the “quiet revolution”
Key technology developments:
- Inkjet
- Print Quality
- Papers
21. Digital print becomes mainstream
Virtual Stock
Faster time to market
Print locally
From Print on Demand to Print to
Order
22. Summary
eBooks - a new way to
reach consumers, new
sales channel
Digital print - print to order,
speeding time to market,
reducing inventory,
expanding range of titles
you can sell
Traditional processes -
proven, trusted to produce
lowest cost
23. How I can help
Roger Christiansen
Freelance Consultant
rogerchristiansen742@outlook.com
https://oxfordmarketingblog.wordpress.com/
Notas del editor
Who I am, my background
There's a lot of pressure on businesses to make a digital transformation but what does this actually mean for publishers should you do it and is it worth it ?
There's a lot of pressure on businesses to make a digital transformation but what does this actually mean for publishers should you do it and is it worth it ?
There's a lot of pressure on businesses to make a digital transformation but what does this actually mean for publishers should you do it and is it worth it ?
The ebusiness story..
Roll forward to 2017. Businesses have already been through one evolution (everyone has a web site!) so why all the fuss now ? I think there's a second wave of transformation happening which is impacting many businesses big and small - including Printers.
Roll forward to 2017. Businesses have already been through one evolution (everyone has a web site!) so why all the fuss now ? I think there's a second wave of transformation happening which is impacting many businesses big and small - including Printers.
Roll forward to 2017. Businesses have already been through one evolution (everyone has a web site!) so why all the fuss now ? I think there's a second wave of transformation happening which is impacting many businesses big and small - including Printers.