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Roger Christiansen
Freelance Consultant
Digital transformation in the Publishing
Industry: Brave New World
Forward, forward let us range,
Let the great world spin for ever down the ringing
grooves of change.
Locksley Hall, 1835
A bit of an Introduction to me...
ICT for Education
Market
Global eLearning
UNIX servers
Printing Systems
Freelance Consultant
Lecturer
Software
design
Production Print
Business Development
Five
Ways
Software
Publisher
?
Digital transformation is big news
1.7M results
Digital transformation …
Forbes March 2017
Required
Digital transformation …
The Guardian, Feb 2017
Deja vu ?
February 2000
eBusiness era boom and bust
Founded 1998
Lost $135M in 2 years
Webvan - $1.2 Bn > $0
iBeauty.com, Beauty.com,
Reflect.com and Eve.com
Ritmoteca.com
Digital Entertainment Network
eToys
Pets.com
eBusiness era winners
PLUS Mainstream
companies !
So why the fuss
now ?
Wave II
Gig economy
The Fourth Industrial
Revolution ?
8 Facts & Insights re Digital Economy in Europe - Cognizant
Will we all become Gigsters ?
8 Facts & Insights re Digital Economy in Europe - Cognizant
How is Publishing
Industry adapting ?
eBook story
EBook Comments 2011
How did Publishers respond ?
Roll foward to 2017…
The Guardian March 2017
But the transformation in the
Publishing Industry is much
more profound ….
The new normal
Changes in
reading habits
Omni-channel
Book
Phones
Newspaper
Digital print - the “quiet revolution”
Key technology developments:
- Inkjet
- Print Quality
- Papers
Digital print becomes mainstream
Virtual Stock
Faster time to market
Print locally
From Print on Demand to Print to
Order
Summary
eBooks - a new way to
reach consumers, new
sales channel
Digital print - print to order,
speeding time to market,
reducing inventory,
expanding range of titles
you can sell
Traditional processes -
proven, trusted to produce
lowest cost
How I can help
Roger Christiansen
Freelance Consultant
rogerchristiansen742@outlook.com
https://oxfordmarketingblog.wordpress.com/

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Digital Transformation in the Publishing Industry: Brave New World

Notas del editor

  1. Who I am, my background
  2. There's a lot of pressure on businesses to make a digital transformation but what does this actually mean for publishers should you do it and is it worth it ?
  3. There's a lot of pressure on businesses to make a digital transformation but what does this actually mean for publishers should you do it and is it worth it ?
  4. There's a lot of pressure on businesses to make a digital transformation but what does this actually mean for publishers should you do it and is it worth it ?
  5. The ebusiness story..
  6. Roll forward to 2017. Businesses have already been through one evolution (everyone has a web site!) so why all the fuss now ? I think there's a second wave of transformation happening which is impacting many businesses big and small - including Printers.
  7. Roll forward to 2017. Businesses have already been through one evolution (everyone has a web site!) so why all the fuss now ? I think there's a second wave of transformation happening which is impacting many businesses big and small - including Printers.
  8. Roll forward to 2017. Businesses have already been through one evolution (everyone has a web site!) so why all the fuss now ? I think there's a second wave of transformation happening which is impacting many businesses big and small - including Printers.