Like many areas of the print industry, the traditional in-house Print Room or CRD has to move with the times to thrive and continue to provide valuable communication tools and services that their clients and organisation requires. The growth of digital communications is reshaping the print market, and is impacting the use of print and the production methods used to deliver it. These changes are creating opportunities for Print Rooms not only to win business from outsourced print providers but also to redefine their role within the enterprise.

1. Print and
beyond
insights
Transforming the enterprise
Print Room in the new world
of digital corporate
communications
Your name

2. Contents
 Changes in corporate communications
 New role of print
 How to take advantage
 Opportunities for Print Rooms
 Customer references
 Ricoh solutions
 Summary
26/03/2013 Version: [###] Classification: Internal Owner: [Insert name] 2

3. Organisations need
to communicate with
customers that have
different delivery
preferences
InfoTrends 2013

4. The new role of print
 Many print jobs are getting smaller as “Print will remain a major
more documents are being delivered component of
electronically communication but its
future role depends on
its ability to integrate
 Consequently more print needs to be with multiple
integrated with online communications communication channels.”
InfoTrends
 Digital printing on demand can be
personalised or customised to create
greater impact 47% of printed
marketing materials
were linked to online
 Printing on demand not only reduces digital channels in
print inventory but can also lead to the last 12 months
InfoTrends
waste reduction

5. How to take advantage
With shorter print runs, there is even more reason to keep print runs in house
- but Print Rooms need to adapt and invest in new workflow tools to handle them
Print Rooms can become in-house communications
centres of excellence
Ultra-responsive digital and print communication hubs
Automated workflow is the enabler to do more

6. New opportunities for Enterprise
Print Rooms

7. The winning Enterprise Print Room
Increases relevance of
marketing material with
customised print on demand
Centralises print requests
and control output across the
organisation
Raises efficiency of
document creation,
production and delivery
Improves sustainability of
printing

8. Case Study: KRZ, Germany
Challenges
Ricoh output • Increase print capacity
• Streamline document processes
management • Improve flexibility
solution streamlines • Augment data security
• Control infrastructure
document
processes and Solution
• Mono production printers
ensures data • Customised management solution
• Simple web-based interface
integrity • Page level reporting
• Full document audit trail
Results
• Improved productivity
• Less manual intervention
• Increased flexibility
• Intelligently shared resources
• Greater security
“The new system effortlessly integrates data streamed by
different operating systems, reducing the need for manual
processing.”
Hr. Möllerfriedrich, Manager of Production Planning at KRZ

9. Case study: Deutsche Post
Challenges
Ricoh • Increase productivity
• Automate processes
transforms print • Print embedded fonts
• Utilise specialised substrates
infrastructure at • Monitor and control workflow
Deutsche Post Solution
• High quality output
• Automated workflow
• Ricoh Pro™ production printers
- Colour and mono engines
• 45,000 page hourly production capacity
Results
• Flexible production systems
• Quick response to deadlines
• Easily meet peak production demands
• Lower production costs
• Reduced manpower
“With Ricoh’s help, we have established a fast and flexible
print infrastructure. We can monitor and control the production
workflow more effectively. The Ricoh solution is characterised
by effective management, reliable performance and high
productivity.”
Jörg Liebl, Print Manager, Deutsche Post

10. Ricoh solutions for Print Rooms
 Digital Printers
– Mono Cutsheet production printers
– Colour Cutsheet production printers
– Finishing - wide range of options
 TotalFlow Software and Services
– Cross-media technology – integrate print,
online and mobile
– Output management - view all document
process activity across the organisation
– Automated Workflow - print short run print
jobs both quickly and cost-effectively
– Document process consultancy and
implementation services

11. Summary
 Today’s Print Rooms have a great opportunity to
change their perception and value within
enterprises
 Using the latest digital technologies Print Rooms
can become a centre of excellence in customer
communications
 They can take control of print and make the
strategic transition to multi-channel delivery
 Find out more on Ricoh Business Driver
Ricoh-europe.com/printandbeyond

12. Thank you