19. 19
“Apple is about people who think outside
the box, people who want to use
computers to help them change the
world, to help them create things that
make a difference and not just a job
done” S.Jobs
LOVEMARKS
20. 20
“Design is not decoration. It is not the surface
appearance of a product. It is not about colour or
stylistic details. It is the way the product works!”
S. Jobs
26. •Both sympathy and empathy are acts
of feelings. You pity or feel sorry for
them but you do not necessarily
understand what they are actually
feeling. 26
35. Overestimation of intuition and
underestimation of what we need for
the analytical part of the decision
making process will induce
irrational perseverance
42. 42
• Listening more than speaking
• Courteous and respectful
• Cultivating friendliness
• Placing others wants before
their own;
• Compliment, encourage and
affirm others.